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Digital Fundraising Booms For Haiti Relief

It seems that a recent digital fundraising drive for Haiti relief has stunned organizers at the Red Cross and White House. As of the last tally on Friday the campaign was at well over $8 million. "Earlier Thursday, when the Red Cross topped $3 million in text and social media donations — it hit nearly $40 million from all sources by late Thursday — spokesman Jonathan Aiken described it as 'a phenomenal number that's never been achieved before. People text up to three times at 10 bucks a pop,' Aiken said. 'You're talking about roughly 300,000 people actually spontaneously deciding, "I can spare $10 for this." And that's remarkable.' As of late Thursday, more than half of all donations to the Red Cross's Haiti relief effort had been received online, according to a news release.

2 of 124 comments (clear)

  1. Doctors Without Borders/Small Dog Electronics by Anonymous Coward · · Score: 1, Interesting

    Small Dog Electronics, an Apple Specialist (and a darn fine one at that) matched customer donations, up to $200 per customer, and will be sending over $20,000 to Doctors Without Borders in the coming days! Check them out, smalldog.com. Good people.

  2. Interest Side Note - Trouble Getting Donations Out by wbav · · Score: 4, Interesting

    A second article states that it usually takes 90 days for the donation to be transferred.

    While the phone companies are looking at how to speed this up, am I the only one who believes that this would be a good way for some banks to earn back some credibility? It seems like they could give the Red Cross a 90 day loan to give them the money today, at 0%. Makes them look really good.

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