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An Artist's View of the Modern Music Biz
An anonymous reader writes "A member of the band OK Go wrote an interesting open letter giving an artist's perspective on the current state of the music business and how labels finance producing, distributing, and marketing music and music videos. A very insightful perspective of 'both sides': the argument that music and music videos are meant to be heard and, in the case of the latter, seen by a wide audience; and the argument that the money needs to come from somewhere. Unfortunately, the letter doesn't address the perspective outsiders have of outlandish salaries in the music labels, but it is interesting nonetheless." Their new video is not bad either.
Ironically, as a musician or band, you won't get a major label offer until you are successful enough to attract the attention of a label. That means you're making enough money that they could make money off of you. So at that point, why sign? If you're not that successful yet, no one will offer you a deal anyhow, so it's not even a problem for you.
Your choices in summary:
1. sign and get slightly better promotion for a huge reduction in your personal profit
2. don't sign, get the promotion your music warrants on its own and keep all your own profits
If you're all that good, you're gonna make way more money at #2. If you're terrible and somehow you get a big advance because of #1, believe me, the label will find a way to claw that money back from you.
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I think what you left out is exposure on radio (whether it be classic FM style radio or internet radio such as Pandora, etc.). I think the labels pretty much control what music can be played on mainstream stations don't they? I agree that stations managed by a high school or college can play independent stuff - but they generally have low power and fewer listeners.
The other thing you cover - but sort of miss on - is the money. Marketing? Yes - tons of agencies. Just give them a check that won't bounce. CD's - sure, again that check that won't bounce. These things would be very expensive for me to attempt. I don't know about others. I guess you can incorporate and take out a small business loan? Maybe? Anyway, if you just want to be a band that has day jobs and puts some free stuff on the internet - sure - cheap. No problem. But "it takes money to make money" and the labels give them a way to do that (hate them or not, that's what they do).
You're somewhat right - but I thought since all kinds of people are putting in their two cents, I may as well. A bit of context - my father is a professional musician, and I spend a lot of other professionals - from moderately recognizable artists on big labels to the 20 year olds working their ass off gigging in crappy bars with crappy patrons trying to do better.
There are two sides to the music business, and surprisingly most people know which direction the business is going. I've had extended conversations with managers that got this amazingly well. Oddly enough, this article doesn't get it.
The music industry is reverting to a performance-based system. You won't make money on CDs. You won't make money on music videos. The only people that don't want to admit this is the higher-ups in the labels, because that is the ONLY place where the labels make money. Artist make their money off of performance. Labels CAN still exist - in fact, they should. But they're an advertising and marketing company - and they should work for you like one. Why the hell does an advertising company want to STOP its content from being seen?
Once you admit that, then everything starts to get easier. Labels, CDs and videos exist only to promote performances - and the performances get easier. Better venues, higher cover charges, people actually there for your music instead of the beer.
Oh. And the article seems to make out that the labels are hurting. They're not, amazingly. Trying to solicit sympathy for the poor corporations that exist to exploit your creative works ... why are you doing this? In other words, my comment to OK Go, tell your label that their restrictions on embedding are costing you performance revenue. And stop defending a multi-billion dollar industry that cannot seem to adapt to change.
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