Half of Google News Users Browse But Don't Click

An anonymous reader writes with this excerpt from the International Business Times: "Nearly half of the users of Google News skim the headlines at the news aggregator site without clicking through to the publisher, according to new research. ... Outsell analyst Ken Doctor said in a statement that 'among the aggregators, Google's effect on the newspaper industry is particularly striking.' 'Though Google is driving some traffic to newspapers, it's also taking a significant share away," Doctor said. 'A full 44 percent of visitors to Google News scan headlines without accessing newspapers' individual sites.' ... With a number of US newspaper owners considering charging online, Outlook found that only 10 percent of those surveyed would be willing to pay for a print newspaper subscription to gain online access."

Comments

Re:Slashdot did it first

[rockNme2349]

Nrly hlf of ggl nws usrs dnt click thru to articles. News sites upset. Only 10% of usrs wllng to pay. Click Here for full article. ($10)