Half of Google News Users Browse But Don't Click

An anonymous reader writes with this excerpt from the International Business Times: "Nearly half of the users of Google News skim the headlines at the news aggregator site without clicking through to the publisher, according to new research. ... Outsell analyst Ken Doctor said in a statement that 'among the aggregators, Google's effect on the newspaper industry is particularly striking.' 'Though Google is driving some traffic to newspapers, it's also taking a significant share away," Doctor said. 'A full 44 percent of visitors to Google News scan headlines without accessing newspapers' individual sites.' ... With a number of US newspaper owners considering charging online, Outlook found that only 10 percent of those surveyed would be willing to pay for a print newspaper subscription to gain online access."

Comments

Outsell Not Outlook

[eldavojohn]

Outlook found that only 10 percent of those surveyed would be willing to pay for a print newspaper subscription to gain online access.

The article says the same thing but what they probably messed up is that it's Outsell not Outlook:

With a number of US newspaper owners considering charging online, Outlook found that only 10 percent of those surveyed would be willing to pay for a print newspaper subscription to gain online access.

For its annual News Users' survey, Outsell asked 2,787 US news consumers in July about their online and offline news preferences. The survey had a margin of error of plus or minus three percent.

Outsell found that 57 percent of news users looking for "news right now" go to digital sources, up from 33 percent a few years ago.

I'm guessing that was a spell checking/slip up. Not to be blamed on the submitter or slashdot editors but instead the IB Times.