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Bach Launches Updated MP3 Format

An anonymous reader writes to tell us that Bach Technology has rolled out an updated MP3 file format in a bid to combat music piracy. Dubbed "MusicDNA," the new format offers embedded "updatable premium content" like lyrics, videos, news updates, and album artwork. "Using the new technology, music labels and bands will be able to send updates to the music files – with tour dates, interviews or updates to social networking pages – while illegally-downloaded files remain static. ... No major labels have signed up to use MusicDNA so far, but British record company Beggars Group and US label Tommy Boy are both on board. However, the files are likely to be more expensive than MP3 files – according to the BBC – and will have to compete with Apple's iTunes LP, which already provides additional content such as bonus tracks, lyrics and video interviews."

23 of 279 comments (clear)

  1. Sounds like features I need from an audio file by sopssa · · Score: 5, Insightful

    with tour dates, interviews or updates to social networking pages – while illegally-downloaded files remain static.

    So if I want to buy music legitly, in addition to paying for the track I will now also get spammed with ads?

    1. Re:Sounds like features I need from an audio file by BabyDuckHat · · Score: 5, Funny

      They're not ads. They're valuable opportunities from trusted online partners. Now, where did I put that shiv?

    2. Re:Sounds like features I need from an audio file by Anonymous Coward · · Score: 5, Insightful

      In other words, if I download a file illegally, I'm guaranteed to be left alone and my files won't be changed around without my consent or prior knowledge?

      Hm.

    3. Re:Sounds like features I need from an audio file by alop · · Score: 4, Insightful

      Sounds like a misguided effort. What I really want, is high-quality audio in smaller file sizes. It seems like they're creating a solution without a problem, or for the wrong problem.

      I understand the point of incentivizing legitimate downloads, but the incentive here is something I (or just about anyone) can get with a quick google search.

      If they really want to incentivize legit downloads, give me exclusive content or, life-like audio... Heck, I'd take the music equivalent of "Director's Commentary" over their proposal.

      --
      --alop
    4. Re:Sounds like features I need from an audio file by jollyreaper · · Score: 4, Funny

      So if I want to buy music legitly, in addition to paying for the track I will now also get spammed with ads?

      But wait, there's more!

      --
      Kwisatz Haderach
      Sell the spice to CHOAM
      This Mahdi took Shaddam's Throne
    5. Re:Sounds like features I need from an audio file by InlawBiker · · Score: 4, Insightful

      Doesn't matter what we, the end users, want. The customer is big record labels. They want a format to "combat piracy while adding value and opportunities for marketing synergy in strategic channels."

      The folks who designed the format know perfectly well it will never go anywhere. So what! They're getting paid.

    6. Re:Sounds like features I need from an audio file by PopeRatzo · · Score: 4, Insightful

      My old player was 80gigs, but when I needed to buy a new one last month I was hard pressed to find one larger then 32gigs, with many being around the 16gig size.

      The shrinking size has nothing to do with the size of media files and everything to do with flash memory having larger profit margins than hard drives.

      --
      You are welcome on my lawn.
    7. Re:Sounds like features I need from an audio file by nine-times · · Score: 4, Informative

      From TFA:

      Dubbed MusicDNA, the files contain embedded additional content including lyrics, videos, news updates and album artwork.

      Ok, so lyrics and album art totally makes sense, but... can't you already do that with ID3 tags? But videos? Why would I want to store a video in my MP3 file instead of as its own video file? And the news updates, as you said, sound like spam.

      To include some context to your quote:

      MusicDNA was developed by Norwegian firm Bach Technology, the company that also created the MP3 file, in an attempt to combat illegal file-sharing. Using the new technology, music labels and bands will be able to send updates to the music files – with tour dates, interviews or updates to social networking pages – while illegally-downloaded files remain static.

      Ok, so to me this makes it sound like, if I want to avoid getting spammed, I should listen to "illegally-downloaded files". This also implies that these files have some sort of phone-home DRM when the music is played, which is a potential privacy violation.

      You know, when I'm listening to music, I often do think, "The only way this could be better is if it had DRM and reported my listening habits back to record labels, and if I was getting spammed right now. If only someone would develop the technology!"

    8. Re:Sounds like features I need from an audio file by PopeRatzo · · Score: 4, Insightful

      I hope it's an open standard

      Not likely.

      --
      You are welcome on my lawn.
    9. Re:Sounds like features I need from an audio file by thehostiles · · Score: 4, Insightful

      so?

      the "extra information" they're offering is of absolutely NO value.
      we can get tour dates, album artwork, interviews and other goodies anywhere else free of charge.

      this changes nothing. You're actually going to end up getting a normal music file that takes up a bit more space on your hard drive.

  2. Extra content by e2d2 · · Score: 4, Insightful

    Given that one of the main reasons for buying music over simply downloading it is art work, lyrics, and extra content, this might not be a bad idea. IF you can truly restrict access. Otherwise you're just giving more reason to pirate the format.

  3. What? Why? by DigitalGodBoy · · Score: 4, Insightful

    This was dead before they wrote the first line of the spec. The MP3 genie is out of the bottle and there's no amount of wishful thinking that can be done by the record companies to stuff it back in.

    --
    "liberty and justice for all those who can afford it"
  4. No thanks, Bach by mcgrew · · Score: 5, Insightful

    Just when the patent on MP3 is set to expire they "update" it with DRM? WTF? This will ensure that the old, soon-to-be free file format will stay around.

    I hope Ogg doesn't think since MP3 has this cruft they have to too. Of course, MP3 may be playing catch up with Microsoft; WMA files have had DRM for a long time. The DRM was in fact (and still is) a security risk.

    I'll stick with OGG and even better, SHN and FLAC.

  5. Comical by rbrander · · Score: 5, Insightful

    ...a "successor to MP3", which removes the most popular feature of MP3, the ability to control your own purchased copy of the property. Yeah, that'll bring back the customers you chased away with the last 3 attempts at controlled digital content.

    It can be "updated"...who wants to bet that one kind of "update" is like the Amazon "update" of their sale of Orwell's '1984'...total deletion.

    Do not pass "Go", do not collect millions of customers...go directly to the ash-heap of computer history.

  6. Oh.. okay, no problem. by Adult+film+producer · · Score: 4, Insightful

    I'll just keep ripping cds to .flac and distributing them so others can convert them to whatever audio format they prefer. Seems like a reasonable compromise.

  7. Just another avenue to spread viruses by Attila+Dimedici · · Score: 5, Insightful

    Using the new technology, music labels and bands will be able to send updates to the music files – with tour dates, interviews or updates to social networking pages

    They forgot to mention that this would also provide an exploit for malware writers to use to get into people's machines.

    --
    The truth is that all men having power ought to be mistrusted. James Madison
  8. Re:Wrong Audience? by fuzzyfuzzyfungus · · Score: 4, Insightful

    I don't know if anybody cares about interviews; but research tends to demonstrate that pirates are, as a body, more enthusiastic about(and bigger consumers of) music than non-pirates.

    Now, if anybody actually thinks that this magic new format will be able to distinguish between the evil and the good when it comes to updating with exciting new stuff, I have some very exciting prospects in the field of bridge-related real estate to share with them.

  9. Re:Wrong Audience? by Korin43 · · Score: 4, Insightful

    Actually, pirates are the music industry's more valuable customers. It turns out that people who download the most music actually go to the most concerts and buy the most music also. It's still a terrible idea though, since it's basically mp3's with built in ads. I'm not sure where they will find people willing to pay extra for that.

  10. Re:Combatting Piracy by LWATCDR · · Score: 4, Insightful

    You left out drop the price.
    Really folks when a song is less than 99 cents it isn't worth my time to pirate it. If I like it I will buy it.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  11. Re:Useless by SomeoneGotMyNick · · Score: 4, Insightful

    Maybe a cappella, no lyrics or remix versions of the songs, but those would most likely just be pirated just as as the main music files too.

    Maybe versions of the song before the vocal track was processed with AutoTune. When people get to hear the real "talent", the record companies won't have to worry about music piracy ever again (or sales for that matter).

  12. Re:Wrong Audience? by mcgrew · · Score: 4, Interesting

    I get all the free RIAA downloads I need from the radio! Just like I used to tape the radio, now I sample it. The only internet downloads I need now are indie music, and they WANT me to download their stuff.

    If the RIAA didn't have radio they'd be tickled pink to have you smple their wares from the internet, too. Their true enemy isn't "piracy", it's legitimate competetion from the independant artists, who have discovered that the majors are no longer needed for anything except getting your work on the radio.

    If you're in St Louis, KSHE plays seven albums every Sunday night, uncut and uninterrupted and have been doing so for decades. I had Ted Nugent's Stranglehold album on cassette a full week before it went on sale, thanks to KSHE.

    This new format does solve one interesting problem -- how to extend the patent on MP3, which is set to expire soon. Too bad copyrights aren't as short a length as patents, and a good thing patents don't last as long as copyrights. If they did, technological progress would be as slow as artistic progress is today. Like science and technology, art draws on what has come before.

  13. Re:You are not the customer by PopeRatzo · · Score: 4, Insightful

    You are not the customer.

    Welcome to the Corporate World Order.

    We are no longer consumers. We are consumables. Corporations don't exist to sell us things to fill our needs. We exist to feed their machine.

    --
    You are welcome on my lawn.
  14. Bach mp3? no-way by McNihil · · Score: 4, Informative

    It wasn't Bach it was The German company Fraunhofer-Gesellshaft that did mp3 in the first place. Extremely shoddy article.