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Apple's "iPad" Out In the Open

Reader oxide7 is one of the many to note that the heaviest speculation is mostly over (still waiting on the price, though) about Apple's anticipated new device (though there are surely plenty of questions about the device's hardware capabilities and the scope of its software and content marketplace): "At an event in San Francisco Apple released its anticipated iPad.'[It's] Way better than a laptop, way better then a phone. You can turn it any way you want. To see the whole page is phenomenal,' said Jobs." The (0.5") skinny: 1.5 lbs, multitouch, up to 64GB of flash, 9.7" screen, and a 1Ghz "Apple A4" chip (more about the A4 in Engadget's developing story). The iPad is closer in concept to an expanded iPhone (OS and all) than a miniaturized laptop, though it doesn't have quite as much connectivity as you might expect, with no 3G connection built in. (You'll have to make do with 802.11n, Bluetooth, and tethering.) Live coverage is ongoing at gdgt live, Engadget, and Gizmodo, as well as various others. Update by timothy, 19:58 GMT: Got the 3G part wrong; 3G is indeed an option. Prices run from $499 (16GB flash, WiFi but no 3G) to $829 (WiFi and 3G, 64GB flash). Should start shipping in 60 days (WiFi only), in 90 days for 3G. Surprsingly, no built-in camera.

49 of 1,713 comments (clear)

  1. No flash support by vivek7006 · · Score: 5, Insightful

    Which means no hulu.com, espn360.com or fancast.com. Somehow Mr. Jobs is touting this as a feature.

    1. Re:No flash support by Enderandrew · · Score: 5, Insightful

      If you can free TV shows and movies streaming over Flash, why buy them on iTunes?

      I don't expect Flash on this or the iPhone anytime soon.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    2. Re:No flash support by Anonymous Coward · · Score: 4, Insightful

      I rather have Apple kill Flash. Flash is a piece of shit. HTML5 is the future.

    3. Re:No flash support by onefriedrice · · Score: 5, Insightful

      Will Adobe even be invited on board to write a plugin?

      Hopefully not. I don't know of any products with worse security records than Acrobat Reader and Flash. It's time for Flash to just go away. Fortunately, unlike FF, Safari does support h.264 which will surely be supported by hulu et al. eventually.

      --
      This author takes full ownership and responsibility for the unpopular opinions outlined above.
    4. Re:No flash support by quadelirus · · Score: 4, Insightful

      Flash and Silverlight won't see the inside of this box because they are both proprietary and HTML 5 can do everything flash or silverlight can do in a standards based way (just ask google voice). Also Flash and Silverlight are good attack vectors--why would Apple want a 3rd party responsible for the security of the product when HTML 5 is going to replace the other technologies anyway.

    5. Re:No flash support by MistrBlank · · Score: 4, Insightful

      Actually it's worse, because there are movies that I know are new videos and are in h.264 format and are NOT being served to the iPhone.

      I'm surprised more coverage hasn't been brought to bear on this.

    6. Re:No flash support by A12m0v · · Score: 5, Insightful

      Flash is proprietary I'd like to see it fade into oblivion. Maybe the iPhone and iPad will be what it takes to get people considering HTML5 instead of Flash.
      YouTube now has an HTML5 beta, and some other streaming sites as well.

      --
      GENERATION 25: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
    7. Re:No flash support by bonch · · Score: 4, Insightful

      YouTube and Vimeo already support it. Replacing Flash is much more than a "marginal enhancement."

      But hey, you're welcome to live in 1999 forever and stick with HTML4. It's what Adobe wants.

    8. Re:No flash support by naz404 · · Score: 4, Insightful

      Wow. Like the iPhone and OSX aren't proprietary. Perhaps you'd like to see those fade into Oblivion too?

    9. Re:No flash support by cowscows · · Score: 4, Insightful

      There's a big difference between the display device and the content.

      --

      One time I threw a brick at a duck.

  2. What is the point? by Anonymous Coward · · Score: 5, Insightful

    Isn't this just a big expensive iPod touch now?

    1. Re:What is the point? by eln · · Score: 5, Insightful

      It's more than just an iPod touch that won't fit in your pocket...it's also an underpowered netbook with no keyboard. It's the worst of both worlds!

    2. Re:What is the point? by zstlaw · · Score: 5, Insightful

      It's more than just an iPod touch that won't fit in your pocket...it's also an underpowered netbook with no keyboard. It's the worst of both worlds!

      No no no! It has a faster processor than the iTouch, better resolution that iPhone, and some nifty new features to make up for the lack of keyboard... Iit is more like a Nexus One that won't fit in your pocket!

    3. Re:What is the point? by doconnor · · Score: 5, Insightful

      There are lots of things that a iPod Touch with a larger screen would be useful for, like web browsing, book reading and movie watching.

    4. Re:What is the point? by H0p313ss · · Score: 4, Insightful

      Isn't this just a big expensive iPod touch now?

      Depends on how you spin it. I look at it as an eBook reader with an awesome web browser, GPS, WiFi, 3G, local storage, a MP3 player and access to the thousands of apps in the app store. Which, personally, is exactly what I've been waiting for to hit the market to handle my eBook and casual browsing needs. I'm sure I'm not alone here.

      --
      XML is a known as a key material required to create SMD: Software of Mass Destruction
    5. Re:What is the point? by hey! · · Score: 5, Insightful

      Hmmm. The thing about the iPod is that the killer features is the integration of iPod/iTunes/iTunes store. The devices are nice of course, but each part of this triangle has significant limitations.

      The key is that they all work together to support use cases that consumers find convenient and valuable. That's why "iPod Killers" never kill. You have to get all three pieces, and that is hard especially the store end of things.

      Now Amazon nailed it with the Kindle. The Kindle is not the best eBook reader, but Amazon + WhisperNet + Kindle work together better than anything anybody had ever seen before. You can make a better eBook reader, but what you really have to do is to make sure that whole source to use chain has no serious mistakes in it (like not having enough books to sell, having lousy battery life, or having DRM so restrictive it interferes with the primary use of the devices).

      So you can't look at this device and say "meh", because it has never been the best device that wins. It's the affordable looking system that offers a convenient solution for something consumers value that wins.

      You're going to have to see the whole thing in action to know whether this is "meh" or not. I suspect it may be, but I'm not shorting Apple stock yet.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    6. Re:What is the point? by jeffmeden · · Score: 4, Insightful

      Steve Jobs: "a Netbook is the worst of both worlds! [it only lasts for 10 hours and doesn't fit in your pocket] however our iPad is the best of both worlds, it lasts 10 hours and won't fit in your pocket!"

      Why would anyone want an iPad if they already have a smartphone, when they can buy a kindle (for less) to read books, arguably the only thing it does better than a smartphone?

      But don't worry, soon there will be about 4.5 million brainwashed followers out there handcuffed to their iPad wondering how they lived without the thing they had no practical use for before they bought it.

    7. Re:What is the point? by hey! · · Score: 5, Insightful

      I understand. I happen to hate the iTunes store. I much prefer Amazon's MP3 download service. It meets my needs. I don't much care for the way iTunes wants to steer me to the latest episode of popular TV shows. I have no interest in that, and I always feel like I'm fighting the software to get it to do what I want.

      But one thing I've learned after decades in this business is that you can't design products around your own preferences. I've seen that approach fail time and time again. I've even seen the same guys make the same mistake more than once.

      It doesn't matter that I hate the iTunes store. Steve Jobs would be an idiot to design products that cater to people like me, because we're lousy, cranky, critical customers and cheapskates besides.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    8. Re:What is the point? by tftp · · Score: 4, Insightful

      Have him email it to you. Or FTP it somewhere. There's plenty of ways to get things on your iphone/touch without syncing.

      It is mighty stupid to have to email a multi-megabyte file when you hold the phone in one hand and the USB cable in another. On my planet such a product would be reviewed as "poorly done."

    9. Re:What is the point? by AmiMoJo · · Score: 4, Insightful

      Haven't we had tablets for years already though? I remember seeing them in the mid 90s. Sure, this is thinner and lighter and maybe the interface is better than Microsoft's tablet OS but is that really going to sell it?

      The fact that you can't run more than one app at a time means it can't really be used as a computer: who would settle for having to save their document, quit the word processor, load their browser, load a bookmark, makes some research notes (presumably on paper since you can't run a note taking app), quit the browser, load the wp back up and re-open the document? It's not even a very effective clipboard replacement because you can't just flick between different pages as your workflow requires.

      So you can't really do much desktop computing on it. It's too big to fit in your pocket like a smartphone. In fact it's too big to easily type on like you can with a smartphone too, since your thumb can't reach all the keys but you still need to hold it.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  3. Doesn't Create a Need by Bryan+Gividen · · Score: 4, Insightful

    This entire presentation seems a little disappointing. Really, it looks, acts, and feels like a giant iPod Touch. Whereas the iPhone and iPod really created a need , I don't see that this substantially innovate to make it a must-have. It doesn't seem to improve on anything so substantially that it is an obvious choice. Maybe I need to see a few more videos, but I don't see this pulling serious market share away from Kindle's targeted market segment.

    1. Re:Doesn't Create a Need by fiannaFailMan · · Score: 5, Insightful

      This entire presentation seems a little disappointing. Really, it looks, acts, and feels like a giant iPod Touch. Whereas the iPhone and iPod really created a need , I don't see that this substantially innovate to make it a must-have. It doesn't seem to improve on anything so substantially that it is an obvious choice. Maybe I need to see a few more videos, but I don't see this pulling serious market share away from Kindle's targeted market segment.

      Yes, quite.

      Last time I saw a /. commenter speculating about the future of Apple's latest new thing, it read something like this:

      Raise your hand if you have iTunes ...

      Raise your hand if you have a FireWire port ...

      Raise your hand if you have both ...

      Raise your hand if you have $400 to spend on a cute Apple device ...

      There is Apple's market. Pretty slim, eh? I don't see many sales in the future of iPod.

      ~LoudMusic

      I prefer to take the 'wait and see' approach.

      --
      Drill baby drill - on Mars
    2. Re:Doesn't Create a Need by ShadowRangerRIT · · Score: 4, Insightful

      Given that the Kindle's target market is book readers, I don't think tablets like this will have much effect. It's more of a laptop replacement than a book reader; eInk is way more readable, and requires charging far less often. Yes, multiple single-purpose devices can get bulky, but then, I was already carrying around my books anyway. If I wanted a laptop, I'd look at the iPad as an alternative (just like I'd look at a netbook), but if I want to read books and newspapers, I'll stick with paper or eInk.

      I'm not saying it will fail, I'm saying it will take market share from laptops far more than eBook readers.

      --
      $_ = "wftedskaebjgdpjgidbsmnjgcdwatb"; tr/a-z/oh, turtleneck Phrase Jar!/; print
  4. Multi-tasking by konadelux · · Score: 5, Insightful

    So help me god this thing better have multitasking

    1. Re:Multi-tasking by nobodyman · · Score: 4, Insightful

      ... multitasking is not required. there is no use case.

      I dunno man, sounds like your trying to convince yourself, not us. To say that there aren't *any* use cases is just silly. How about skype calls while using another app? There's a case right there!

      Having used an iPhone and and Android phone I can tell you that multitasking is a nice feature to have. And the iPhone notifications are a joke compared to what you get with android (especially for IM and VOIP clients).

      The only reason iPhone/iPad doesn't have multitasking is because of battery life issues and RAM limitations. To say "oh you don't need those things" is just being an apologist.

  5. Re:No WCMDA/HSPA or even CDMA/EVDO is a huge miss by arcite · · Score: 5, Insightful
    wifi is in Starbucks, Mcdonolds, bars & cafes, and all other cool places where people will hang out with these things.

    Universities and colleges all have strong wifi coverage

    wait for Rev. B!

    Apple will sell millions.

  6. Premature by Bogtha · · Score: 4, Insightful

    Steve Jobs is still on stage in the middle of announcing this thing. Couldn't the Slashdot article have waited until they've finished announcing all of the features?

    --
    Bogtha Bogtha Bogtha
  7. is late by tepples · · Score: 5, Insightful

    What was wrong with the oft-rumored "iSlate" moniker?

    "Ip ad" doesn't mean anything in English. "Is late" meant Duke Nukem Forever for several years.

  8. Re:Hmm by DragonWriter · · Score: 5, Insightful

    My biggest problem with this is that it seems to be locked into the app store, just like the iPhone. In that sense, it does LESS than a netbook. Not saying this won't be successful, since Apple is nothing if not great at marketing consumer electronics, but what does this do for me task-wise that I can't do on a netbook?

    Its a convergence device. As such, its designed to be a better netbook than the Kindle DX, a better eReader than an EeePC, and a better portable media player than either.

    Its not a better netbook than a dedicated netbook, or a better eReader than a dedicated reader (though, of course, Apple will try to sell it as being better in both these roles than the existing competition.) And maybe not a better portable media player for most uses than an iPod Touch. But Apple's bet is that the perceived price/utility it will provide is better than any of dedicated readers/netbooks because it does a good enough job in all three roles to be a one-stop multirole device.

  9. Re:Extra things you'll need by Moryath · · Score: 4, Insightful

    Let's see: so in essence what we have here is an iPod Touch with a 10" screen, and still pretty skimpy storage space.

    Plus, it's only useful if you jailbreak it, once people figure out how to do so.

    Yeah. I get the feeling this is gonna fly like the Macbook Air did. Give 'em 48 hours and people will wonder what the hell Apple was thinking.

  10. No contract need for 3G! by WiiVault · · Score: 4, Insightful

    Unlocked, MicroSIM compatible. SOLD

  11. True by commodoresloat · · Score: 5, Insightful

    This is exactly what happened when the iPod was announced: slashdot dismissed it as derivative while Apple quietly reinvented the freakin' walkman. One thing Apple generally gets right is marketing. There may be nothing technologically revolutionary to most slashdotters in the iPad but the fact is it's already shaken up the consumer world even before it was officially acknowledged as an existing product. At the Consumer electronics show in Las Vegas this year the upcoming Apple tablet was a bigger topic of excitement than any device that actually existed at the time -- Apple didn't even go to the convention and yet they managed to have a significant presence there. They have been very successful in the hype department without even spending a dime on advertising. Technological merits aside they will sell a boatload of these.

    1. Re:True by Princeofcups · · Score: 4, Insightful

      Notice that they spent about three times as much convincing you to buy stuff as they did designing it...

      Worthless statistic. A device only has to be designed once. If you sell millions of them in a hundred different countries over several years of course your marketing is going to grow large.

      --
      The only thing worse than a Democrat is a Republican.
  12. The iPad is a Platform by Max+Romantschuk · · Score: 5, Insightful

    Most people here don't see past their own noses... Myself, I like the iPad except for the fact that Apple decides what I can install... but that's the whole point.

    The iPad is a platform, not a device.

    Most people just want stuff to work, and don't want to care how. Most of the time, so do I. I don't want my stove in the kitchen to require a friggin manual to do basic cooking even if I could patch it to boil eggs 15% faster I never would be bothered. It's the same for regular people with all tech, computers included. People don't want to know the details, they just want to tap on a movie/book/app/whatever, confirm their transaction, and have it all just work.

    The iPad can run iPhone apps, and the SDK is available now. App developers will be falling over each other to be first with new apps taking advantage of the larger screen.

    I'm very tempted, but still skeptical I'll buy this myself. The closed platform is an issue for me. But most people couldn't care less about what they can't do on a device like this, if they just can do all they want. Freedom is great, but how many of us have truly bothered to go under the hood in our games consoles for instance? I can do all I truly need with our Wii even if I can't run SCUMMVM. Hell, I don't even have time to play all the games I've bought.

    The iPad will be a great example of good enough technology. "The internet", in your lap, on this amazing looking little device. With movies, books, music and apps to boot. Joe and Jane Average are gonna think it's great.

    --
    .: Max Romantschuk :: http://max.romantschuk.fi/
  13. Re:Extra things you'll need by kju · · Score: 4, Insightful

    Not sure where you and the summary of this got that the iPad doesn't have 3G??

    Because the article was written when neither the price nor the 3G feature were announced yet. Apparently slashdot wanted to be quick to report the iPad, so they did not care to wait for further details.

  14. Re:Extra things you'll need by bonch · · Score: 4, Insightful

    Slashdot's color commentary on important Apple announcements over the years:

    iPod - "No wireless. Less space than a Nomad. Lame."

    iPod mini - "Nobody is going to buy a 4GB external drive for $250."

    iPad - "It's just a useless iPod touch with a bigger screen. What were they thinking?"

  15. Re:Extra things you'll need by aslate · · Score: 5, Insightful

    Exactly my thoughts, they've done the Tablet PC without including the pen, the reason that Tablet PCs are so useful.

    Our Uni publishes all the notes online as PDFs, i load up aforementioned app and annotate right on the notes. But i can also insert extra pages, copy-paste and insert diagrams. My logic coursework and having the ability to copy/paste/edit previous lines, as well as doodle without wrecking it is so much more useful than a pad of paper. The brilliance of a Tablet PC is the pen, not the fact you can poke it.

    My 3.5 year old Tablet PC has a 1.7Ghz Pentium M with 1GB RAM and is now running Windows 7. It blows the functionality of this thing out the water.

  16. Something the world DIDN'T need... by logicassasin · · Score: 4, Insightful

    ...was a bigger iPod Touch.

    I stick by my earlier statement that the name makes it sound like digital Kotex. However, it mus be noted that Steve Jobs may have his first Edsel on his hands.

    Seriously, the ASUS Eee PC T91MT gives you more of a computer for a bit less than the cost of this iPad (I chuckle every time I read or type that). REAL applications, REAL OS (not a "gadget" os), REAL everything! It's a tablet and a netbook at once. Approx $450 gets you 32GB SSD, 1GB RAM, and Win 7 all in a small package with a proven processor underneath it all.

    $50 more get's you less drive space, an unknown amount of RAM, and a gadget OS running on what appears to be a 2010 version of the Cyrix MediaGX processor.

    Steve needs to take some time off and rethink this one.

    --
    Fifty watts per channel, baby cakes.
  17. Re:Extra things you'll need by daveime · · Score: 5, Insightful

    What gets me is the price step up for the memory ...

    To get +16 GB the price increase is $100
    To get +32 GB the price increase is another $200

    So basically, we are talking $100 per 16GB of flash memory, when I could buy a 16GB USB dongle for any other device for $10 ???

    And the $130 extra for 3G ? A lot of mobiles don't cost that, and have a hell of a lot more than 3G built in.

    As usual, another iRipoff, and the fanbois will lap it up ... fucking mugs.

    I have karma to burn, so do your worst, it won't change reality, only the visibility of this comment ...

  18. Re:gay by icebike · · Score: 4, Insightful

    And it is over hyped. First by every blogger out there, then by Apple.

    There is NOTHING new here, and much that has been left out.

    Apple has run out of ideas, and have taken to eating their young. This thing will kill off the iPod Touch sales in a heart beat, especially the low end wifi version.

    It might server for Grandma who can't quite figure out that laptop thingie you gave her last year with all those buttons and stuff. The only time she uses that is when you call her up and ask her if she got your email last week.

    Its a huge disappointment if you ask me, but this time next year they can add a front facing cam, a mic and maybe Grandma can talk to the grand kids over it.

    Wait till next year.

    --
    Sig Battery depleted. Reverting to safe mode.
  19. Re:With that weak processor? by Anonymous Coward · · Score: 4, Insightful

    and multi-tasking is just asking for a less brilliant user experience

    Really? I didn't know it was still 1968. All this perfectly fluid multitasking I do every day on other kinds of computers must be some sort of dream.

  20. Re:Extra things you'll need by bailout911 · · Score: 4, Insightful

    Kind of amusing that you're bashing a $500 device when your $320 netbook has been in for repair FOUR TIMES. People always rail on the interchangable battery thing, but I've never carried spare batteries for ANYTHING I've owned. If you're on the move, do you really want to lug around a couple extra pounds? They list 10 hours of battery life including video playback, which, judging by my experiences with a 1st gen iPod touch, is believable.

    This thing is more a web-surfing super eBook reader than a true netbook, but in my opinion, it looks awesome. No, it's not a hacker's dream come true mega-portable computer, it's a "normal" person's digital media device. It's for eBooks, music, photos, the web and email and it's designed to do those tasks in a sleek, sexy, simple manner.

    This happens with every Apple product announcement. People speculate and expect it to have every feature under the sun, cost next to nothing and be 100% open source, cure cancer, make coffee and have its only environmental by-product be rainbows. Sorry, people, this is the real world. This product looks awesome for what it's designed to be. It's not going to replace your netbook for hacking perl on your favorite geek project and it's not supposed to.

    --
    --Stupid Sig Here--
  21. Typical techies and gadget freaks by SoupIsGoodFood_42 · · Score: 4, Insightful

    After reading the comments here and on Engadget, it just confirms that your average techie doesn't know a great new product when he sees it. So many people seem to be complaining that it doesn't have some certain deal-breaking hardware feature, yet they haven't even noticed the most important innovation: The software. The greatest part of this device simply flies over the head of so many people here because they have no understanding about what makes a computer great to use.

    1. Re:Typical techies and gadget freaks by iroll · · Score: 4, Insightful

      Why would anyone get an iPhone if they've got a Moto Razr and an iBook?

      Why would anyone get an iBook if they've got a Dell on their desk?

      Why would anyone get a Dell on their desk if they've got a terminal at work?

      Why would anyone need a terminal at work, if they've got a punchcard machine three halls down?

      That person may not need one "right now," but in a year or two they might either decide that they convergence device (of which I'm generally skeptical) either does the job just as well as a batman utility belt of other devices, or they may go for it as a lifestyle item, to replace their old gadgets. Or who knows, they might NOT have an iPhone and a Kindle... and let's face it, a lot of us don't.

      --
      Repetition does not transform a lie into the truth. - FDR
    2. Re:Typical techies and gadget freaks by patSPLAT · · Score: 5, Insightful

      Actually you don't get it, the software is what makes this device nothing more than a giant iPhone. Which is absurd.

  22. iBrick? by mdwh2 · · Score: 4, Insightful

    My thoughts exactly. The advantage of the Ipod is that it's small - making portable devices bigger? That's what people call a "brick". Yet it lacks the advantages of similar sized devices, most notably netbooks (proper keyboard, open and full computer OS).

    This may sell okay to some Apple fans, but the hype over this is absurdly ridiculous and disproprtionate. I only hope it will return to normal coverage (as happened with the Air - funny how we never heard about that again, after netbooks appeared on the scene). Or I fear it may turn out like the Iphone - free advertising in the media, including daily Ipad stories (or more), even if it turns out to be one of the lesser seller tablets, compared to tablets that never get any coverage at all.

  23. Apple A4 by No.+24601 · · Score: 5, Insightful

    Wow, I'm a bit disappointed :) Yes, with the iPad a bit, but more so with the idea that this is Slashdot and barely anyone has thrown a spotlight on the Apple A4. This is an ARM, high performance, low power CPU with integrated graphics, and more importantly the first piece of processing silicon coming out of Cupertino. Regardless of how much i like the Intel Atom, i think this will be a viable competitor on the ARM front. Too bad it is under lock and key with the iPhone OS :p

  24. Re:gay by cheesybagel · · Score: 4, Insightful
    I used to own a Commodore Amiga. It was really, really great, except programmers hardcoded everything, so when people later on got hard drives, they could not install their games on them. They still had to use floppies. Processor clockspeed had to be downgraded on newer and faster machines because otherwise internal game timers would malfunction. You had to use software to reduce the amount of visible physical RAM because programs were written with software tricks where pointers wrapped around, or they exploited the "unused" high memory bits in the pointers to stuff data, etc.

    Cue 2010. Remember how everyone said it was much easier to develop applications for the iPhone OS rather than Android because all iPhones had the same 320x480 screen resolution? Now Apple launches iPad, with more screen resolution, and they have two backwards compatibility modes. One where apps run as a tiny rectangle in the middle of the device, another where everything is upscaled, maintaining the same application resolution.

    Uniform hardware specs are so much better. Right?

  25. Re:The iPhone just might by fractoid · · Score: 4, Insightful

    How about 4) The Internet, where an appropriate medium is chosen for each web page.

    So for your game aggregation sites, you have embedded flash. For educational or lightweight application use you have HTML/DOM/JavaScript with maybe embedded Java or Silverlight, and for the rest of the web you have HTML/CSS. I like this option.

    --
    Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.