Google Deducing Wireless Location Data
bizwriter writes "When it comes to knowing where wireless users are, the carriers have had a lock on the data. But a patent application shows that Google is trying to deduce the information based on packet headers and estimated transmission rates. This would let it walk right around carriers and become another source of location data to advertisers."
You gotta admire Google. They are so endlessly, avidly proliferating themselves. If they ever turn evil we could be in a lot of trouble.
Those are my principles, and if you don't like them... well, I have others.
If the carriers are "jealously guarding" their location data, how come every time I pull up Google Maps on my non-GPS BlackBerry it can figure out where I am to within a block or so? Either this patent is for a technology Google had figured out a long time ago, or else the carriers aren't as worried about having "a lock" on this data as TFA makes it sound.
Breakfast served all day!
With all due respect, the carriers have enough on their hands currently to not bother with this. Unless the priority of the information becomes tantamount, in which case we would see a scenario like "Gee that's a nice geo loco information gathering program you've got there. A shame something might happen to it".
Modifying DNS in the way they are requesting could be used - along with the technologies mentioned in this article - to determine or narrow down location information even on connections that aren't going to Google's servers. Thus allowing Google to track location information on everyone in the world all the time. That would be very valuable information to Google even if it were not as accurate as GPS, or as specific as a whole IP address, and even if it were in aggregate form.
The more information they can glom together the better for them and potentially worse for us in the long run. Especially when they redefine "evil" to mean "anything that doesn't help us make money."