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Tesla Motors To Suspend Roadster Production

Wyatt Earp writes with news that a recent SEC filing from Tesla Motors revealed the company plans to stop production on its electric Roadster (and the Roadster Sport as well) in 2011. This will leave the automaker without any cars to sell until the launch of its Model S sedan (financed in part by $465 million in DoE loans) in 2012. Tesla plans to resume production of Roadster models "at least a year" after the Model S arrives. From Wired's Autopia blog: "'As a result, we anticipate that we may generate limited, if any, revenue from selling electric vehicles after 2011 until the launch of the planned model S,' the company says in the SEC filing. That may not be a problem if S production starts on plan and goes off without a hitch, but if Tesla hits any snags, things could get ugly fast — a point it concedes in the filing. 'The launch of the Model S could be delayed for a number of reasons and any such delays may be significant and would extend the period in which we would generate limited, if any, revenues from sales of our electric vehicles.'"

8 of 401 comments (clear)

  1. Killing yourself with good intentions by BadAnalogyGuy · · Score: 5, Interesting

    When Subaru came out with their 2010 Legacy model they brought out the big guns and re-engineered the body design completely. Subaru redesigns the Legacy on a five year timeline and instead of building on the tried and true Legacy platform, they designed the new Legacy around the WRX STi platform. The result is a car with a great engine, large interior, and aggressive styling.

    The other result is terrible sales.

    No one likes the new exterior. It resembles Honda's generic styling more than Subaru's conspicuously different styling. No one buys a Legacy because they want to drive an Accord.

    You can't build a city by burning it to the ground. You need at the very least a Granary and a Marketplace so that you can grow your population while making income. This allows you to finance all the other fun stuff you want to do like developing war trolls or building sorcerer's guilds. Without the basic income stream, you're just going to get screwed when some bear rushes in and eats all your citizens because you don't have even a single halberdier around to guard the town.

    This is a bad idea that will put Tesla out of business soon. I feel almost bad for all the people who prepaid.

  2. Quixotic business plan by goodmanj · · Score: 4, Interesting

    I'm gonna go out on a limb here and say that the Model S will fail not because Tesla Motors is staffed by idiots (it isn't), and not because the gubmint won't support electric vehicles, but because fully electric vehicles cannot be competitive with liquid-fuel vehicles.

    Forget unit prices, horsepower, yadda yadda, here's the only statistic that matters:

    Energy density of lithium batteries: 1 megajoule/kg
    Energy density of gasoline: 45 megajoules/kg

    Vehicles are unique among energy technologies in that they typically have to carry their energy source around with them. So energy stored per mass is the most important figure of merit for vehicle propulsion, and electric vehicles are inherently 45 times worse than their liquid-fuel competition.

    To compensate for that factor of 45, serious sacrifices have to be made: either you accept a huge reduction in vehicle range, a huge reduction in vehicle performance, or you spend ridiculous amounts of money reducing drag and friction -- spending that shows up in the final price of the vehicle.

    I predict that electric vehicles will never be able to overcome the energy density barrier and become popular, until either liquid fuel is no longer a readily available competitor, or vehicles no longer have to carry their own energy supply (think electric trains.)

    And if you think you'll be able to convince the public to stop using gasoline "for the good of the planet", or for any reason other than prohibitive cost, I think you're probably naive. I've been trying to think of times when humans gave up an energy source for any reason other than cost vs performance. The only example I can think of is human slavery, and we had to destroy half of a nation to convince them to give it up.

    1. Re:Quixotic business plan by YrWrstNtmr · · Score: 4, Interesting

      Which came first, the car or the recharging socket?

  3. Re:More Publicly Financed Toys for the Wealthy by avilliers · · Score: 3, Interesting

    Bullshit. If you want to encourage technology development, then let people keep their money and invest it as they see fit, rather than having their money diverted to failed companies for political reasons. Tesla is not a viable business.

    -jcr

    Sorry, the fact is that major technology jumps in modern history have government intervention, from vaccines to biotech to railroads to the internet. I know it doesn't match the way some people want things to work, but not much I can do about it.

    Private money goes mostly to short term, 3-5 year horizon projects. You don't need to subsidize those (not that we don't, through IP law), but any technology that has longer time to profitability needs help.

  4. Re:DoE loan by TheRaven64 · · Score: 3, Interesting

    If they're successful then more Americans start using power from hydroelectric, nuclear, wind, solar, and so on power produced in the USA, instead of oil imported from the middle east. More money stays in the US economy and the government takes its cut every time it changes hands, so it's not like there's no benefit to the taxpayer if it's successful. It would be nice if the execs shared a bit more of the risk though...

    --
    I am TheRaven on Soylent News
  5. Re:Uh oh by Dare+nMc · · Score: 4, Interesting

    I would really like to see trailers with electric wheel motors, for cars. You can't tow a 2000 pound trailer with a 1500 # car, because the trailer would drive it off the road in a emergency stop. A hybrid trailer could have the batteries and motors, and never use the car's brakes and help with accelerate... We could rent just the trailer. Then again too many people never learned to drive with a trailer.
    Especially a hybrid RV trailer, the main reason I have a 3/4 ton pickup.

  6. Re:I don't get it. by timeOday · · Score: 4, Interesting

    Interesting speculation, but after reading about Tesla's founder Elon Musk I think you're wrong. He made a fortune on PayPal and could easily have called it quits and retired rich. Instead he doubles down again and again, pouring his own money into Space-X and Tesla. He's an engineer and he what he has accomplished so far, and looks poised to accomplish, is quite amazing.

  7. You left out a viable and cheaper option by zogger · · Score: 3, Interesting

    The range problem has been long solved for electric cars, until such a time as a cheaper and better battery system is developed. It's a non issue, a red herring against electric cars. And it doesn't require exotic battery swap out stations and all that nonsense, which *don't* exist and would cost hundreds of billions in unnecessary infrastructure cost to create, money we just don't have right now for that, when we already have enough regular gas stations.

      Now, look at this short video, see the thing on the back of that pure electric car? That's a rigidly attached range extender generator trailer. Not only does it give you unlimited range, just stop and fill up with gas as you would normally, but being a two point hitch instead of one, it doesn't flex, and even trailer noobs can use it, and back up easy, etc.

        You can have your shorter range electric commuter car, and still be able to do just as long of trips on the highway as any other pure fuel burning car.

    That can be taken any way you want it to go (I'd prefer a larger trailer that also had some cargo space to it), but that's the gist of it. A range extender turns your pure electric commuter into a "modular hybrid"** on demand, for those odd times you need a lot more range. You could buy one, use it also at your house for when the grid goes down in storms, etc, as is common now in suburbia or the country to have, the home backup genny, or just rent one for those longer trips.

    **modular hybrids like this setup in the video make more sense to me than the "everything on board all the time" models like you have with the dual gasoline engine plus electric motor, plus batteries, plus fuel tank rube goldberg traditional hybrids like the prius or the upcoming volt. And heck, as to a generator trailer, you could DIY in one day with all off the shelf stuff from home depot, today, right now. Small trailer, appropriate sized generator, some u-bolt clamps, etc, and then build your charging plug and cable.

    We just need the affordable electric cars out there on the dealers lots, and small trucks. And we could have them, if they just picked one steenking closed factory and retooled and just built the damn things, like a Model A electric car, just do it, in mass quantities rather than fooling around with more studies and only coming up with exotic sportscar high performance expensive electric cars, and with wasting time on those dual everything hybrids, which are the worst of both worlds, hauling around all the dual weight and taking up space when you don't have to most of the time.

        30-40 mile range is plenty for like the bulk of commuting in the US, not all, but the bulk of it, potentially tens of millions of customers right there, with the affordable, non real exotic, battery tech we already have.