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Tesla Motors To Suspend Roadster Production
Wyatt Earp writes with news that a recent SEC filing from Tesla Motors revealed the company plans to stop production on its electric Roadster (and the Roadster Sport as well) in 2011. This will leave the automaker without any cars to sell until the launch of its Model S sedan (financed in part by $465 million in DoE loans) in 2012. Tesla plans to resume production of Roadster models "at least a year" after the Model S arrives. From Wired's Autopia blog:
"'As a result, we anticipate that we may generate limited, if any, revenue from selling electric vehicles after 2011 until the launch of the planned model S,' the company says in the SEC filing. That may not be a problem if S production starts on plan and goes off without a hitch, but if Tesla hits any snags, things could get ugly fast — a point it concedes in the filing. 'The launch of the Model S could be delayed for a number of reasons and any such delays may be significant and would extend the period in which we would generate limited, if any, revenues from sales of our electric vehicles.'"
When Subaru came out with their 2010 Legacy model they brought out the big guns and re-engineered the body design completely. Subaru redesigns the Legacy on a five year timeline and instead of building on the tried and true Legacy platform, they designed the new Legacy around the WRX STi platform. The result is a car with a great engine, large interior, and aggressive styling.
The other result is terrible sales.
No one likes the new exterior. It resembles Honda's generic styling more than Subaru's conspicuously different styling. No one buys a Legacy because they want to drive an Accord.
You can't build a city by burning it to the ground. You need at the very least a Granary and a Marketplace so that you can grow your population while making income. This allows you to finance all the other fun stuff you want to do like developing war trolls or building sorcerer's guilds. Without the basic income stream, you're just going to get screwed when some bear rushes in and eats all your citizens because you don't have even a single halberdier around to guard the town.
This is a bad idea that will put Tesla out of business soon. I feel almost bad for all the people who prepaid.
I'm gonna go out on a limb here and say that the Model S will fail not because Tesla Motors is staffed by idiots (it isn't), and not because the gubmint won't support electric vehicles, but because fully electric vehicles cannot be competitive with liquid-fuel vehicles.
Forget unit prices, horsepower, yadda yadda, here's the only statistic that matters:
Energy density of lithium batteries: 1 megajoule/kg
Energy density of gasoline: 45 megajoules/kg
Vehicles are unique among energy technologies in that they typically have to carry their energy source around with them. So energy stored per mass is the most important figure of merit for vehicle propulsion, and electric vehicles are inherently 45 times worse than their liquid-fuel competition.
To compensate for that factor of 45, serious sacrifices have to be made: either you accept a huge reduction in vehicle range, a huge reduction in vehicle performance, or you spend ridiculous amounts of money reducing drag and friction -- spending that shows up in the final price of the vehicle.
I predict that electric vehicles will never be able to overcome the energy density barrier and become popular, until either liquid fuel is no longer a readily available competitor, or vehicles no longer have to carry their own energy supply (think electric trains.)
And if you think you'll be able to convince the public to stop using gasoline "for the good of the planet", or for any reason other than prohibitive cost, I think you're probably naive. I've been trying to think of times when humans gave up an energy source for any reason other than cost vs performance. The only example I can think of is human slavery, and we had to destroy half of a nation to convince them to give it up.
I would really like to see trailers with electric wheel motors, for cars. You can't tow a 2000 pound trailer with a 1500 # car, because the trailer would drive it off the road in a emergency stop. A hybrid trailer could have the batteries and motors, and never use the car's brakes and help with accelerate... We could rent just the trailer. Then again too many people never learned to drive with a trailer.
Especially a hybrid RV trailer, the main reason I have a 3/4 ton pickup.
Interesting speculation, but after reading about Tesla's founder Elon Musk I think you're wrong. He made a fortune on PayPal and could easily have called it quits and retired rich. Instead he doubles down again and again, pouring his own money into Space-X and Tesla. He's an engineer and he what he has accomplished so far, and looks poised to accomplish, is quite amazing.