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Google Mystery Domain Reroutes 3% of Net Surfers

Posted by CmdrTaco on from the 3%-of-a-lot-is-still-a-lot dept.

An anonymous reader writes "A new Google domain — 1e100.net, a nod to the company's famously misspelled name — is now the net's 44th most visited site. Google says the domain is used to 'identify servers' on its internal network, hinting that reverse DNS plays a role. The domain was registered in September and launched in October, about the same time Google unveiled Spanner, a new addition to its backend infrastructure designed to shift loads automatically among its data centers."

2 of 140 comments (clear)

  1. Why with all the mystery? by Dachannien · · Score: 5, Insightful

    Why not just call it 1e400.google.com? Screwy domain names with numbers in them make me think of ads, spam, or malware. I'd be a lot more likely to allow javascript/cookies and not put the site in Adblock or the hosts file if it was clearly a Google domain.

  2. Re:Slashdot helps by ajs · · Score: 4, Insightful

    You would be surprised how little impact that has these days. Slashdot continues to be popular with its core demographic, but that Internet has grown by orders of magnitude since being Slashdotted meant something. Now, if this had been posted to a World of Warcraft forum... ;-)