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Google Mystery Domain Reroutes 3% of Net Surfers

Posted by CmdrTaco on from the 3%-of-a-lot-is-still-a-lot dept.

An anonymous reader writes "A new Google domain — 1e100.net, a nod to the company's famously misspelled name — is now the net's 44th most visited site. Google says the domain is used to 'identify servers' on its internal network, hinting that reverse DNS plays a role. The domain was registered in September and launched in October, about the same time Google unveiled Spanner, a new addition to its backend infrastructure designed to shift loads automatically among its data centers."

1 of 140 comments (clear)

  1. Why with all the mystery? by Dachannien · · Score: 5, Insightful

    Why not just call it 1e400.google.com? Screwy domain names with numbers in them make me think of ads, spam, or malware. I'd be a lot more likely to allow javascript/cookies and not put the site in Adblock or the hosts file if it was clearly a Google domain.