Slashdot Mirror


Google Mystery Domain Reroutes 3% of Net Surfers

An anonymous reader writes "A new Google domain — 1e100.net, a nod to the company's famously misspelled name — is now the net's 44th most visited site. Google says the domain is used to 'identify servers' on its internal network, hinting that reverse DNS plays a role. The domain was registered in September and launched in October, about the same time Google unveiled Spanner, a new addition to its backend infrastructure designed to shift loads automatically among its data centers."

23 of 140 comments (clear)

  1. 1e400.net? by Anonymous Coward · · Score: 3, Insightful

    "1e400.net, a nod to the company's famously misspelled name"

    Could someone explain that one cause I really don't get it or see the nod.

    1. Re:1e400.net? by eihab · · Score: 5, Informative

      Wrong summary. I emailed the editors a minute too late I guess.

      The domain is 1e100.net:

      Domain Name: 1E100.NET
            Registrar: MARKMONITOR INC.
            Whois Server: whois.markmonitor.com
            Referral URL: http://www.markmonitor.com/
            Name Server: NS1.GOOGLE.COM
            Name Server: NS2.GOOGLE.COM
            Name Server: NS3.GOOGLE.COM
            Name Server: NS4.GOOGLE.COM
            Status: clientDeleteProhibited
            Status: clientRenewProhibited
            Status: clientTransferProhibited
            Status: clientUpdateProhibited
            Status: serverDeleteProhibited
            Status: serverRenewProhibited
            Status: serverTransferProhibited
            Status: serverUpdateProhibited
            Updated Date: 13-oct-2009
            Creation Date: 25-sep-2009
            Expiration Date: 25-sep-2019

      --
      If you can't mod them join them.
    2. Re:1e400.net? by sopssa · · Score: 3, Interesting

      It's right in the article..

      But on closer inspection, the domain is obviously Google's, chosen with a mathematician's wink at the search giant's famously misspelled name. This mystery domain is 1e100.net. "1e100" would be scientific notation for 10 100, a one followed by 100 zeros, also known as a googol.

      Besides, google-analytics.com is way too easy for people to remember to block. Now change it to 1e100.net and they probably get a lot more data.

    3. Re:1e400.net? by Anonymous Coward · · Score: 5, Informative

      Some thoughts about the domain name itself. Google probably wanted to use 10e100, since that character string means 10 to the 100 power - in other words, a googol. Not sure why they settled for 1e100, because that only comes out to a measly 1.

      You're wrong. 1e100 is 1 * 10^100

      "e" is not the same as "^"

    4. Re:1e400.net? by Jimmy_B · · Score: 5, Informative

      XeY means X*10^Y, not X^Y.

    5. Re:1e400.net? by gad_zuki! · · Score: 5, Funny

      >Could someone explain that one cause I really don't get it or see the nod.

      After a long mescaline trip Eric Schmidt and Larry Page decided the company should be called LEE00 (pronounced lee-ooooo) and the l33t-speak domain 1e400.net was born.

      After poor reception from investors and users alike a memo was written up asking all employees to suggest a new domain name. A young intern, who later committed suicide in a bizarre self decapitation with a chainsaw, suggested that 1 to the 400th power was actually a gogool. Schmidt and Page were impressed and after accepting how less fun it is to say gogool than "leeee-oooooo" decided to change the name. Because its difficult to trademark a real word, they just went with "google." 1e400.net is a nod to the good old leeee-ooooo days.

      *actually its 1 to 100th power

    6. Re:1e400.net? by Pharmboy · · Score: 3, Informative

      Domain Name: 1E400.NET
            Registrar: ENOM, INC.
            Whois Server: whois.enom.com
            Referral URL: http://www.enom.com/
            Name Server: NS1.NONEXISTE.NET
            Name Server: NS2.NONEXISTE.NET
            Status: clientTransferProhibited
            Updated Date: 08-feb-2010
            Creation Date: 08-feb-2010
            Expiration Date: 08-feb-2011

      It just has a picture of a very nice rainbow, over some island city.

      --
      Tequila: It's not just for breakfast anymore!
  2. 1e400 or? by tehniobium · · Score: 3, Informative

    TFA says 1e100 as in...a gogol.

    --
    No kitty, this is my pot pie!
  3. Why with all the mystery? by Dachannien · · Score: 5, Insightful

    Why not just call it 1e400.google.com? Screwy domain names with numbers in them make me think of ads, spam, or malware. I'd be a lot more likely to allow javascript/cookies and not put the site in Adblock or the hosts file if it was clearly a Google domain.

  4. Re:Blocked in my hosts file. by FlyingBishop · · Score: 3, Informative

    You realize that it's just infrastructure, right? You might as well block images.google.com for all the good it will do you. It's just a domain name.

  5. Re:wtf? by Spad · · Score: 5, Informative

    It's supposed to be 1e100.net, i.e. 1x10^100 or a Googol.

  6. Re:The googol network? by Anonymous Coward · · Score: 5, Funny

    Or like we normal people like to say it, it is an invalid domain name.

  7. Lazy (or penny pinching?) Slashdot geeks by ArsenneLupin · · Score: 4, Funny

    Such an egregious spelling mistake, and nobody yet has snatched up the name and directed it to goatse.fr? Come on guys, you can do better than that!

  8. Its not a "site" per se... by nweaver · · Score: 4, Interesting

    Really, what google has done is change their reverse information for a LOT of their stuff to point to 1e100.net rather than google, since Google these days is so much more than google: you have youtube, blogger, analytics, doubleclick, and a host of others.

    The 1e100.net name is nice because it allows admins etc to go "this is GOOGLE" rather than "this is X" (which got assimilated by google).

    --
    Test your net with Netalyzr
  9. Re:Accuracy? by Xest · · Score: 5, Interesting

    This is what happens when people read The Register.

    I don't even know why Slashdot links there anymore, it's become such a stupid site, it really is worse than Fox News nowadays.

    The issue is that The Register really isn't a news site anymore, it's a pressure group passing itself off as a news site. You'll note many of Andrew Orlowski's articles there for example are full of outright lies, often there is no opportunity to comment on his stories, but when there is they are heavily moderated such that any disagreeing viewpoint is not accepted through. Even if they are, Andrew himself generally deletes them shortly afterwards. He claims it's because he likes correspondence direct to his e-mail, but obviously that misses the point of a comments section which is that it enables discussion with peers on the topic. As seen by his constant congratulations to himself in his articles- things like "I was the only one anyone in the audience applauded", "I was first to unveil the news on this" it's pretty clear what his real problem is, he's an attention seeker, and worse an insecure one, who can't take criticism even when he bluntly knows he's not being honest.

    But it's not just Andrew Orlowski, Google is one of The Registers targets of hate along with Wikipedia and some others, as such you cannot treat anything coming from there with any real seriousness. They constantly attack Jimmy Wales for example, and whilst he's far from perfect, let's face it, he's contributed far more to the web with the creation of Wikipedia than anyone at The Register ever has or likely ever will.

    It wouldn't be so bad if they weren't so hypocritical, they for example launch attacks on climatologists with the arguments of them not being open enough, not being willing to accept criticism, and then in the very same articles they go and block comments either altogether or from anyone dissenting from their viewpoint, anyone pointing out errors in their analysis and so forth. Point out enough errors in their articles, even if you keep yourself reasonable about it, even if you backup your point with perfectly legitimate sources and so forth and eventually your account will just break and you'll get a "Sorry, there was a problem logging in, please contact the webmaster" - any attempt to get your account "fixed" is simply ignored, it's quite clear what their game is. But worse, they sometimes even give the impression they allow dissent with things like "Andrew's mailbag", they will post dissenting comments here, but they'll be very carefully selected, and swamped with counter-comments attacking back, with no right to reply again.

    Really, this Google domain is no big deal- it is after all no different to the likes of Akamai domains and so forth which spuriously appear but which no one questions in the same. It's really just a case of The Register making a story where there isn't one, trying to make Google look evil when there's really no big deal. The result is though we get people like have posted here on Slashdot in response to this article, who fall for The Register's agenda, shit bricks and start blocking said hosts when there's really no need unless you're so paranoid that you probably shouldn't be on the internet anyway.

    The Register is as agenda based as Fox News and really does not deserve the slightest bit of attention, it's best to just leave it to rot as an "also ran" in the internet's list of IT news sites.

  10. Re:Slashdot helps by ajs · · Score: 4, Insightful

    You would be surprised how little impact that has these days. Slashdot continues to be popular with its core demographic, but that Internet has grown by orders of magnitude since being Slashdotted meant something. Now, if this had been posted to a World of Warcraft forum... ;-)

  11. Re:what a load of crap by proslack · · Score: 4, Funny

    I thought it was a contraction of "Go ogle" as a nod to the amount of porn viewed on the internet each day.

    --


    Floating in the black seas of infinity without a paddle.
  12. Re:Accuracy? by Xest · · Score: 3, Insightful

    Well you're right, there's no such thing as truly unbiased news.

    But certainly there are extremely biased sources, and it's certainly the case that Fox is one of those sources.

    The likes of the BBC are generally much more unbiased, because they exist without needing to answer to shareholders and in fact, have a legal duty in many cases to avoid bias. Whilst you do get cases of individual bias with the BBC, they are just that, and multiple reporters with multiple views will post on the same topics, meaning the likely hood of some inherent bias is much lower than in places like Fox, where people are employed specifically with the goal of a pre-defined agenda.

    So yeah, it's hard to find an entirely objective source, but suggesting the likes of the BBC for example are on par with Fox and The Register in terms of bias and zealotry of their agenda is really quite ignorant. The BBC for example does not censor comments for starters based on anything other than a set of objective rules which are clearly laid out and adhered to. They have a proper process for ensuring that anyone who believes their moderation was unfair can appeal.

  13. Re:Slashdot helps by aywwts4 · · Score: 3, Informative

    Slashdot really has stayed still while the internet changed and matured around it, other than the absence of some memes and Y2K stories the slashdot of '99 looks much like today. (For better or worse) ...

    We are the tech Luddites!

    And yes "Slashdotting" is such and incredibly dated and egocentric word dating back to when our population was something to be impressed with, that day has long since passed, the few times we do "slashdot" a real server everyone gets all giddy, and I just don't have the heart to tell them that it was fine when it hit our front-page, but it just hit the front of reddit and digg.

    (If you don't recall what it looked like, this is what ten years of progress on a cutting edge geek/tech site looks like http://web.archive.org/web/19991013054427/http://slashdot.org/ )

    --
    Web Developers: Celebrate to our roots! Animated Gifs and Tiled Backgrounds, dont let our history die!
  14. 79 comment about the scientific notation of google by terraformer · · Score: 4, Interesting

    ...and 1 comment asking what the article means to all of us. Not a single comment on why are they redirecting things through this domain.

    Yup, this is /.

    --
    Who are you? The new #2 Who is #1? You are #617565. I am not a number, I am a free man! Muhahaha.
  15. Re:Not misspelled by sopssa · · Score: 4, Informative

    Because they originally did:

    "Sean and Larry were in their office, using the whiteboard, trying to think up a good name - something that related to the indexing of an immense amount of data," Koller writes.

    "Sean verbally suggested the word 'googolplex' [a one followed by a googol zeros], and Larry responded verbally with the shortened form, 'googol'....Sean was seated at his computer terminal, so he executed a search of the Internet domain name registry database to see if the newly suggested name was still available for registration and use.

    "Sean is not an infallible speller, and he made the mistake of searching for the name spelled as "google.com," which he found to be available. Larry liked the name, and within hours he took the step of registering the name 'google.com" for himself and [fellow co-founder] Sergey [Brin]."

  16. Google briefly took over Wikipedia that way by Animats · · Score: 4, Informative

    For a brief period on February 5, "en.wikipedia.org" was directed by DNS to an address at "pw-in-f139.1e100.net". That was quickly corrected, although it may have happened more than once. Apparently somebody at Google sent out some bad DNS records. (Google is now in the DNS business, remember.) They need to be more careful.

  17. The story from Google... by chrisd · · Score: 4, Informative
    Hey, the fellows in netops asked me to clarify for you folks here's the story:

    1e100.net is a Google-owned domain name used to identify the servers in our network. Following standard industry practice, we make sure each IP address has a corresponding hostname. Starting in October 2009, we started using a single domain name to identify our servers across all Google products, rather than use different product domains such as youtube.com, blogger.com, and google.com. We did this for two reasons: first, to keep things simpler, and second, to proactively improve security by protecting against potential threats such as cross-site scripting attacks. Most typical Internet users will never see 1e100.net, but we picked we picked a Googley name for it just in case (1e100 is scientific notation for 1 googol).

    So there you go!

    --
    Co-Editor, Open Sources
    Open Source Program Manager, Google, Inc.