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Google Buzz — First Reactions
Google announced Buzz today, as we anticipated this morning. CNET has a workmanlike description of the social-networking service, which is integrated into gmail. CNET identifies a central obstacle Buzz will have to overcome to gain traction: "The problem, however, will be the increasing backlash Google is seeing from the general public over how much data the company already controls on their online habits." Buzz is being rolled out over the next few days so some people will see a Buzz folder in their gmail, but most won't yet (this Twitter post explains how Safari users can get an early glimpse). A blog posting up at O'Reilly Answers points out some of the distinguishing characteristics of Google Buzz — one interesting one being its ability to post an update either publicly or privately, at the user's option. This design choice places it between the public-by-default Twitter and the private-by-default Facebook. Lauren Weinstein sounds a note of caution about the inherent privacy risks of Google's method of filling out initial friend profiles by automatic friending.
With Facebook, yet again, "updating" their layout in such a way that they've made their site (again) less useful and more cluttered, now is the time for a big player to make a serious push for a replacement social network. Facebook has consistently managed to make their site less and less and less friendly and useful so much of what drew people to it is being eroded so if someone were to enter the market with a streamlined, elegant social networking tool that allowed people to easily stay in touch with their friends without useless crap getting in the way, they'd stand a very good chance of taking a bite out of Facebook.
And, for anyone (especially Facebook!) who thinks it's impossible to topple Facebook from their throne, just think back to MySpace. Everyone figured MySpace had the social networking website locked up and then this upstart came out with this streamlined and elegant tool for staying in touch with your friends and family. Now, Facebook is cluttered and bloated and becoming less and less useful - all traits that MySpace had shortly before the end began.
What will it take to steal people away from Facebook? Simple, initially - integration with Twitter and Facebook. If a new network can link into both of those sites and do it better than they do it themselves, people will switch because it's zero risk - you're not turning your back on your contacts on Twitter or Facebook - you're just using a different tool. And then, over time, people will talk more about "Buzz" (or whatever the network is to step up and do it) and less about "tweets" or "Facebook".
The time is now. I _really_ hope Google can do it with Buzz because I _REALLY_ loathe the new layout for Facebook. I hated the old new one but the new new one sucks hardcore.
The problem, however, will be the increasing backlash Google is seeing from the general public over how much data the company already controls on their online habits.
Doesn't seem like a problem for them so far. I'm fairly sure only a tiny percent of the people using social networking services really care about privacy. Even Facebook CEO Mark Zuckerberg came out and said Privacy is no longer a social norm. The real hurdle for Google Buzz is going to be migrating the massive social graph that exists on Facebook. The usefulness of these sites is mainly due to who is participating. I'm guessing that's why they injected Buzz directly into gmail.. where they already have a sizable dominance.
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"as their CEO puts it - you don't want someone to know about you doing something, don't do it."
He said that while referring to people committing crimes. Having proof of it online. Then being shocked when police with warrants get it. Which btw is standard and LAW for all companies to comply with. Didn't even say anything about google itself. I could say that about computing generally and no one would disagree. Hell it applies beyond computing.
'If you don't want to get busted by cops it is probably a good idea to not leave a traceable trail. BTW, cops can get warrants to search your shit.' -- pretty fucking obvious.