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Why Apple Doesn't Market Squarely To Businesses
snydeq writes "Despite feature enhancements that suggest otherwise, Apple remains lukewarm to any Mac and iPhone success in business environments. 'Apple has intentionally created a glass ceiling it has no intention of shattering. My conversations with Apple employees over the past decade have always been off the record when it comes to the topic of Macs in the enterprise. The company has had no intention of signaling any active plans to serve the enterprise,' InfoWorld's Galen Gruman writes. 'In a sense, Apple views enterprise sales as "collateral success" — a nice-to-have byproduct of its real focus: individuals, developers, and very small businesses ... likely because to do otherwise would greatly increase the complexity Apple would have to deal with.'"
John, are you seriously saying that the personal music player market wasn't already a crowded market when Apple released the iPod?
Are you seriously saying that the cell phone market wasn't already a crowded market when Apple released the iPhone?
Are you seriously saying that the web browser market wasn't already a crowded market when Apple released Safari?
Or are we only considering the "hipster-targeting" markets, which Apple basically created?
Businesses demand a lot of esoteric features
What? Look at the enterprise-marketed laptop lines for a great example of what corporations want. They're not "esoteric" by any stretch.
Way to prove you don't work in IT, much less corporate level. We care about things like price, TCO, parts availability, interchangeability of accessories (within reason), and management.
Meanwhile, consumers want just about everything under the sun.
and are concerned with getting the cheapest hardware possible.
Purchase price is not the ultimate concern, no- ballpark is important, yes. Again, way to prove you don't work in IT. I've never had a boss that said "well, this $3000 server is $300 cheaper than the other one, so we're going to get that, even though it doesn't have IPMI and we have no in-house experience with this brand, and their support contract is 8hr, not 4hr."
They have no desire or tolerance for "cool" Completely not the market Apple is going for.
It's not a matter of "cool". It's a matter that Apple likes consumers because they're easily pushed around and they CONSUME. And if you think companies don't want "Cool", you haven't seen a CEO of a million dollar company get handed his new Blackberry (hell hath no fury if it works more poorly than the old one, however.)
Corporations say, "Hey. Why did you just change the display port AGAIN? Now half of our 2000 member sales force have a different display port from the other half." Or, "why are all of our iMacs developing vertical lines? Our CEO's secretary has gone through two machines in a month and he's raising hell because they can't work. Don't you people have any quality control? Send us some goddamn WORKING computers or we buy Dell from now on. That's straight from the CEO's mouth."
Corporations have legal departments, so that when machines die, lawyers say "give us our money back or we seek damages." Consumers just bitch and moan on online forums- and purchase decisions are more rational in corporations (heh, I can't believe I just said that, but I mean they're not *emotional*.)
Corporations say "Oh, Macbook Pros are $2k? Well, we're buying 100 of them this month, and we've given you $500k in business this quarter. So, how about $1700?". Consumers just hand over their CC.
Corporations say, "If a laptop breaks, we want someone to come in and fix it. And if you won't, we want to be able to train our own IT staff in how to fix them and be able to order parts." Apple a)won't let you order parts unless you're a reseller, b)won't do on-site service of anything except Mac Pros and Xserves. Ever spent your day standing in line at the Genius Bar with a laptop belonging to a CEO of a $50M company because that was the best support option, and then arguing with some pimply-faced "Genius" who is used to talking to grandmas about why their gumdrop iMac is dead?
In big Apple-using companies I've worked at, we kept every single machine that died and cannibalized them for parts for the other ones, because we couldn't get the goddamn parts from Apple, couldn't get service manuals, couldn't train CSRs.
Meanwhile, HP, Dell, IBM, Sun will all happily take our precious dollars and promise that if anything breaks in my shiny server or desktop, I'll have a replacement part sitting on my desk in FOUR HOURS. They'll let almost anyone order parts, and happily train people in how to repair their products. And if a laptop breaks, they'll come out and service it on the spot if you bought that support plan, so our CEO doesn't have to be without his laptop while it gets shipped to fucking TEXAS, the only place you can get a Macbook Pro repaired if it's anything remotely complicated (the Apple Store can do drive replacements, that's about it.)
I had to replace two failed drives on an HP server once (one system drive, one data array drive.) I said "I have red lights, they were kicked out of the array by the controller." We had a 4 hour support contr
Please help metamoderate.