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Comcast Shoots For New Image, Rebranding As Xfinity
artemis writes "Comcast is making efforts to repair and restore its 'former glory' by the act of transformation, rebranding itself as Xfinity. Hopefully step 2 is an actual change in quality and customer service. 'Comcast will use the Xfinity rebranding to talk up its improved customer service as well as its technical upgrades. “There’s a lot to be proud of,’’ said Steve Hackley, Comcast’s senior vice president for the Greater Boston region. “We want to take credit for it.’’ W2 Group’s Weber said such a rebranding is “a bit old-fashioned’’ and a new name is unlikely to impress consumers. “I think the public is smarter than that now,’’ he said.'"
Accenture lost the Arthur Andersen name when they split from the accounting firm. Just in time for the Andersen name to be blackened by the Enron scandal. So, definitely a good name change for them.
Your friends may talk shit about Comcast, but they have no idea how good Xfinity is, but damnit they have gotta be better than comcast.
Comcast isn't changing their name... they're just renaming their service. It's going to be Comcast Xfinity now.
I have to add my experience with TimeWarner idiocy here.
About a year ago I called their technical support line on behalf of my aunt in NYC, who had just gotten their HD upgrade or something I don't recall, and the picture was missing the red portion of the signal. (note that your reading that last sentence, there wasn't much room for misunderstanding, was there? You can understand the situation I'm describing, right?)
The conversation began badly, and went downhill from there:
Me: "Hi, we seem to be having a problem with our HD cable signal -- the picture is missing the red channel, so everything looks a little bit blue. I've tested this by swapping out the cables from the RGB (whatever it was), reversing them, so I think it's definitely a problem with your cable box, not our cables or our TV. Can you help me with that?"
Her: "sorry sir, looking in your channel lineup, I don't see any Red Channel."
Me: @#$!%#@
Me: regathering politeness, and for the next 20 minutes: "Sorry, I must not have explained that well -- you know how the tv signal has red/green/blue parts? Well, it seems to be missing the red part, so that the color is off."
Her: "no sir, I don't understand, and please, don't fiddle with the cables, please follow my instruction to turn the unit off and reset it."
after 20 minutes:
Me: "Maam, you don't seem to have the technical knowledge to even understand the problem I'm having -- could you please transfer me to someone who does."
10 more minutes of me getting angry that she won't transfer me. Followed by my filing a complaint with a request to be called back. I get called back, the guy on the line understands the problem immediately, and sends someone out the next day.
I cannot stand incompetence that doesn't recognize itself. And that a customer service assistance unit would staff its helpline with someone of such stupidity.
The other thing I learned -- don't get frustrated with stupidity, just leave. Politely hang up (there's no sense in angering yourself, or offending the moron) and call back until you get someone who knows what they're talking about. And I'm not just talking about with cable companies, I've discovered that this applies about life in general....