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IOC Claims Olympian Lindsey Vonn's Name As Intellectual Property

Posted by timothy on from the somebody's-got-to-dirty-the-pool dept.

gehrehmee writes "As usual, the International Olympic Committee is coming down on hard on people mentioning things related to the Olympics without permission. This time it's UVEX sporting supplies, which sponsors Olympic skier Lindsey Vonn. Without explaination, their front page was today updated to include a tongue-in-cheek poem about UVEX's interaction with the IOC. Can the IOC really claim an Olypmian's name as their own intellectual property?"

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  1. View from Vancouver of Olympic hypocrisy by Geof · · Score: 5, Interesting

    I no longer view the Olympics as an idealistic sporting event. I now view it as a viscous commercial enterprise that exploits the dreams of young athletes.

    I live in Vancouver. I could not agree with you more.

    McDonald's started running an ad before the games. I think it speaks for itself. It shows a big box of golden french fries. Beside them the words "Why Wait? Go For Gold."

    Last weekend, along with my wife and son, I visited one of the "free" events for Chinese New Year. We wanted to see a Chinese dragon, dancing, and so forth. At the entrance, volunteers searched my bag and poured out my bottle of water. This was for the benefit of Coca-Cola Corp., which was selling bottled tap water (Dasani is tap water) for $3.50. I was literally (I don't mean figuratively) spitting mad. You don't go somewhere with a little kid unless you have food and water.

    Keep in mind that this is not a private party: it is funded by billions of public money and staffed with thousands of volunteers. We have shut down major streets, suspended colleges and universities for two weeks, and passed specific laws for the benefit of the Olympics. Or rather for the benefit of its sponsors.

    But of course this is a "green" Olympics. As the Coke booth banner read, "Refresh. Recycle. Repeat." - and you can't recycle if you're already reusing! A sign on the booth said a green light would go on when the booth was running solely on solar power. A spokeswoman had gathered a crowd of children, who were competing in a Jeopardy-style contest to guess just how Green Coca-Cola is.

    So yeah, that's what the Olympics does. It speaks of sport and healthy living, then promotes poison to kids. It exploits athletes who give decades of their lives and sign recording-industry-style contracts for the hope of a few minutes of fame. It exists outside the law (truly: a Canadian court ruled the Olympics violated the Canadian Charter of Rights and Freedoms, but did nothing because the IOC is outside Canadian jurisdiction). It goes from city to city, arranging with politicians and business leaders to transfer public money into private pockets.