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Microsoft-Yahoo Search Deal Gets Go-Ahead From EU, US DoJ
CWmike writes "Microsoft and Yahoo announced Thursday morning that the US DOJ and the European Commission have approved an agreement between the two firms to have the Bing search engine power Yahoo's sites. The companies said that engineers will begin adapting Bing for the Yahoo site 'in the coming days' and that they hope work is completed, at least the US, by the end of this year."
currently in online advertising there is ZERO choice, you go with google or you get only a fraction of the audience, by joining up with bing (the better search of yahoo and bing imho) they gain enough market share to be a viable choice, hence there is more choice.
also don't make the mistake that you are the customer here that is supposed to get more choice, you are googles/bings/yahoo's product, the customers/consumers are the advertisers and they are the ones getting more choice.
Yahoo users.