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Who Will Control the Cost of the NYT On Digital Readers?

RobotRunAmok writes "Ryan Tate, at Gawker, describes the 'heated turf war' waging at the New York Times. The print and digital divisions have differing views over how much a subscription to the Gray Lady (iPad edition) should cost. The print troops believe $20-$30 monthly is the proper price point (fearing that setting the mark any lower will jeopardize print distribution), while the digital soldiers are digging in their heels at $10 a month. The Kindle version is already managed by the Print Army, so don't count on logic necessarily driving any decisions here. It's complicated: the Web version of the paper is still free through 2011, and the computer 'Times Reader' has already been released and priced at $14.95 monthly."

6 of 217 comments (clear)

  1. Re:Economics 102 by Albanach · · Score: 3, Funny

    The consumer ultimately determines the value of any item sold.

    Sure they will, because corporations would never engage in anti-competitive actions to the detriment of the consumer.

  2. Re:Watch that price, NYT by swilver · · Score: 1, Funny

    I must have missed what is wrong with that sig. Oh.. and offtopic.

  3. Re:Watch that price, NYT by rugatero · · Score: 2, Funny

    If you truly want anything decent, I'd rely the education of others.

    And you can always rely on Muphry's law.

    --
    This comment is for entertainment purposes only. Any similarity to real insight or information is purely coincidental.
  4. A billion dollars! by Col.+Klink+(retired) · · Score: 2, Funny

    Why not just charge a billion dollars? That way, they'd only need to sell one...

    --

    -- Don't Tase me, bro!

  5. Re:OT: a la carte pricing by ickleberry · · Score: 2, Funny

    mythbusters for example, I simply retrieve it from a friends house where I set them up a mythtv box

    Well that would work fine for an episode of mythbusters but that does that mean I have to pull an episode of Top Gear out of an actual gear box?

  6. tl/dr AMIRITE? by weston · · Score: 2, Funny

    Sorry, but print is dying.

    Sure, but mid- and long-form don't have to.

    In this twitterific RSS-enabled environment feeding an entire generation of instant-gratification kids (uh, talking about 12 - 24 year-olds), who also seem to be "suffering" from ADD/ADHD, just how long do you think the type of reader profile YOU speak of is going to be around?

    I don't know the exact length, but I'm pretty sure it's only few decades short of the end of society as we know it.

    I'd explain, but that's probably a tl/dr.