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Jimmy Wales' Theory of Failure

Hugh Pickens writes "The Tampa Tribune reports that Jimmy Wales recently spoke at the TEDx conference in Tampa about the three big failures he had before he started Wikipedia, and what he learned from them. In 1996 Wales started an Internet service to connect downtown lunchers with area restaurants. 'The result was failure,' says Wales. 'In 1996, restaurant owners looked at me like I was from Mars.' Next Wales started a search engine company called 3Apes. In three months, it was taken over by Chinese hackers and the project failed. Third was an online encyclopedia called Nupedia, a free encyclopedia created by paid experts. Wales spent $250,000 for writers to make 12 articles, and it failed. Finally, Wales had a 'really dumb idea,' a free encyclopedia written by anyone who wanted to contribute. That became Wikipedia, which is now one of the top 10 most-popular Web sites in the world. This leads to Wales' theories of failure: fail faster — if a project is doomed, shut it down quickly; don't tie your ego to any one project — if it stumbles, you'll be unable to move forward; real entrepreneurs fail; fail a lot but enjoy yourself along the way; if you handle these things well, 'you will succeed.'"

23 of 164 comments (clear)

  1. Articles about failure being good... by N3tRunner · · Score: 5, Insightful

    I've seen other articles about failure being good for the creative process, namely the cover story of Wired a couple months ago. The thing is, if these people had continued failing and never had a success, we would never have heard of them. Of course successful people think that failure is good for you: they stopped doing it.

    1. Re:Articles about failure being good... by eldavojohn · · Score: 5, Insightful

      Of course successful people think that failure is good for you: they stopped doing it.

      No, successful people and companies keep failing. They just hide it. Look at Google. I've heard they give their employees a fifth of their time to work on their own project that doesn't have to have a customer. So, if that's true, you have to think of how many thousand projects are going on inside Google that never see the light of day. A few of them make it out but it's definitely the shotgun approach to success. Fire enough bullets at once and one of them is bound to hit your target ...

      Successful people keep failing but they use their resources to expand and diversify what they are doing so that they can prune it down to look like their succeeding more often than not. Some companies just outright suck at it and will push a failure all the way to launch.

      Thinking that successful people stop failing is a dangerous assumption. You don't get to the top and from that point on never suffer a setback or have to kill a project early because it's not working out. Knowing when to do that is what makes those successful people successful. Wales says it should be early and often.

      --
      My work here is dung.
    2. Re:Articles about failure being good... by lawpoop · · Score: 4, Insightful

      Of course successful people think that failure is good for you: they stopped doing it.

      What you are saying here is that failure or success is more or less a choice, an activity you do. You could actually go out and succeed or fail, by sheer choice.

      I think what these 'successful' people are saying is, "Look, I didn't do anything different in the times when I failed or succeeded. It looked like a good idea, I worked very hard, and nothing came of it. Then, on another project that had similar looking prospects to the failure, by chance it succeeded. So if you don't persist through failures, you will likely never see the success, which is more the case of 'fortune favors the prepared'."

      --
      Computers are useless. They can only give you answers.
      -- Pablo Picasso
    3. Re:Articles about failure being good... by brunes69 · · Score: 5, Informative

      People have a lot of misconceptions on the 20% time from Google.

      - The 20% is not time to do whatever the heck you want. Basically it is time to spend on things that the company has not specifically directed you to work on. You have to justify the time with (what I believe are monthly( reports with your peers and supervisors on what you were working on.

      - The project is not necessarily anything that would ever be customer facing. I would wager, given the type of employee Google hires, most of them would be actually internally directed projects - optimizations to search algorithms, research into new computer learning techniques or advertising techniques, improvements to storage mechanisms, etc. For all you know, nearly all 20% projects actually get used - only thing is only a small number of them are visible to end users.

    4. Re:Articles about failure being good... by JaredOfEuropa · · Score: 4, Insightful

      Or rather: "Don't be afraid to fail". My more entrepreneurial friends all have had several failures, but most decided to stick with trying out their new ideas. Some managed at some point to turn one of their ideas into small but successful businesses. On the other hand, I have had several ideas for a business, but I have never had the inclination, energy or guts to put any of them into practise, thinking "that idea isn't good enough...". In other words, afraid to fail.

      Another thing to remember is: "don't be afraid to think big" (or fail big, perhaps). Apple, McDonalds, Google, Dell and others have grown from small enterprises into big corporations. Some of that is luck, being at the right place at the right time and all that, but not all of it. And there are many similar small successes that have failed to cross over into the big time, or failed to even try.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    5. Re:Articles about failure being good... by SpinyNorman · · Score: 3, Interesting

      It's not that failure is good for you (although of course you can learn from it), but rather that it's pretty much inevitable, so you better learn how to plan for and deal with it.

      For example, the success rate for start-up companies is quite small (10% - I forget), so if you're going to try a start-up it's best not to commit yourself to such a degree that it hurts your ability to shake off the failure and try again.. and again..

      There's an interesting book about the start-up experience of AutoDesk (the company that created AutoCAD) called "The AutoDesk File" by John Walker, that says the same thing. AutoDesk's founders never expected to start a CAD software company... but in the end that was the product idea that became successful. The general conclusion was keep trying and let marketplace success not preconceived ideas dictate your level of financial/etc commitment.

    6. Re:Articles about failure being good... by TheLink · · Score: 3, Insightful

      The first poster is right though. There are lots of people who do things about as right as the successful people, but they still fail. If you keep failing, nobody is going to hear of you, unless you become such a huge failure that you are famous ;).

      I've actually seen a few examples - they do the right things, they're just unlucky (well I just have no idea why they aren't more successful). For example I've seen some restaurants - the food is good, the location is OK, prices reasonable, service OK. But they're still struggling with few customers. Whereas close by is a more expensive restaurant that's not really better in terms of quality, but with many customers. There's one restaurant I know of which did advertise regularly and even independent food blogs blogged the restaurant favourably. It's quite sad to see them eventually having to cut quality, portions and raise prices after years of struggling (there's just so much money you can burn) - and still struggle...

      Jimmy Wales might say - if your business looks like it's dying, cut your losses quick and start a new one. And he eventually strikes gold, and brags about it.
      Whereas Mr X might say, if your business looks like it's dying, don't give up, try doing X like me, and he eventually strikes gold, and brags about it.

      That's why most of those "X ways to be like successful me" books seem more like "How I eventually struck the lottery- you can be like me - just keep trying, don't give up!".

      Now if Successful Person has a track record of turning around other people's businesses that are decent but struggling (not talking about turning around obvious crap), and wrote a decent book/article about it, then that would be an interesting read.

      Lots of people do win the lottery, I'm interested if they actually have an above average technique of doing so[1]. Otherwise, meh...

      [1] Yes, I know of the "wait till the jackpot gets really big, then try to buy up all the numbers" method.

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    7. Re:Articles about failure being good... by phantomfive · · Score: 3, Insightful

      I've actually seen a few examples - they do the right things, they're just unlucky (well I just have no idea why they aren't more successful). For example I've seen some restaurants - the food is good, the location is OK, prices reasonable, service OK. But they're still struggling with few customers. Whereas close by is a more expensive restaurant that's not really better in terms of quality, but with many customers. There's one restaurant I know of which did advertise regularly and even independent food blogs blogged the restaurant favourably. It's quite sad to see them eventually having to cut quality, portions and raise prices after years of struggling (there's just so much money you can burn) - and still struggle...

      This is where people really get lost......they see two restaurants, one that does well, and another that does poorly, and think, "I can't see why they're failing, that's just the way it is, nothing you can do about it."

      Whereas if they had actually sat down and asked themselves, "what do I need to change to be successful?" There are reasons some restaurants succeed and some fail, it isn't just dumb luck. The person who figures out what those reasons are will be the one who is successful. The person who doesn't know why they are failing, and doesn't figure out how to change that will be the one who continues failing.

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      Qxe4
  2. 'Fail Often, Fail Early' Is Not Just Wales' Mantra by eldavojohn · · Score: 4, Insightful
    This is a really old mantra in the business world that I was indoctrinated with when I partook in R&D for a Fortune 500 company.

    Oh, and everyone's got their own version of it. I've heard people correct me when I said "Fail Early, Fail Often" and they say that the order matters. But you'll hear three concepts in these phrases:
    • Fail frequently. This can also be said "fail often" and simply means "accept a lot of failures."
    • Fail early. Don't invest a lot of time into what you're failing at and just accept the failure and move on. Just as long as you don't get hung up failing all the time (like Wales said). Also have heard it said as "fail fast."
    • Fail cheap. This might be derived from 'fail early' as time is money. But this is the third optional part you'll hear from investors and businessmen.

    So the ultimate incarnation I've heard of this is "Fail often, fail fast, fail cheap."

    Now for the warning: if you take this too much to heart, you see people axing everything. And from the technical point of view, it sucks. And is demoralizing. Another thing is you get really really sick of hearing it and just being the silver bullet response to "why can't I do X?"

    --
    My work here is dung.
  3. As a failed entrepreneur by OgreChow · · Score: 5, Insightful

    Another real challenge is being able to continue to fund failure. Always seek external funding before you think you need it! When you are forced to put your rent on your charge card your tolerance for failure decreases significantly.

    1. Re:As a failed entrepreneur by BigSlowTarget · · Score: 4, Insightful

      Bingo. To summarize: spend lots of other people's money.throwing crap at the wall as fast as you can until something sticks. Alternatively, be rich, dabble at things and have fun. Not really realistic advice for most people.

  4. Re:'Fail Often, Fail Early' Is Not Just Wales' Man by wealthychef · · Score: 3, Informative

    It's even older than you think. Winston Churchill is quoted as saying "Success is going from failure to failure with no loss of enthusiasm." And how about the Chinese proverb, "Fall down 7 times get up 8." However, it must be tempered with the following advice, I don't know who said it: "Experience keeps a dear school, but fools will learn in no other."

    --
    Currently hooked on AMP
  5. Re:'Fail Often, Fail Early' Is Not Just Wales' Man by rugatero · · Score: 3, Informative

    ...I don't know who said it: "Experience keeps a dear school, but fools will learn in no other."

    Seems it was Benjamin Franklin, in the guise of Poor Richard.

    --
    This comment is for entertainment purposes only. Any similarity to real insight or information is purely coincidental.
  6. Re:You know... by SpinyNorman · · Score: 5, Informative

    Yes, and no ...

    There's plenty of reasons to be suspect of WikiPedia, not least that officially it doesn't even strive for the truth - just for verifiyability (basically a published source).

    However, there have been studies done showing that WikiPedia articles are on average just as accurate as Encyclopedia Britannica ones - both have similar average numbers of errors per article.

    http://news.cnet.com/2100-1038_3-5997332.html

  7. Re:You have to LEARN from failure by TheRaven64 · · Score: 5, Insightful
    One of my favourite Alan Kay quotes applies to this article:

    If you're not failing 90% of the time, you're not tackling interesting enough problems.

    It was aimed at academics, but it applies equally well to business.

    --
    I am TheRaven on Soylent News
  8. Re:You know... by ElectricTurtle · · Score: 3, Insightful

    If the majority of people are idiots, then probability dictates that you are likely an idiot, and we should ignore your opinion.

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    I support the Slashcott and will not be reading or commenting from 2/10/14 to 2/17/14. Beta is steaming pile of dog shit
  9. the Journal Nature disagrees with you by openfrog · · Score: 4, Insightful

    The parent is right and should have mentioned that the comparison has been made by no other than the journal Nature.

    http://www.nature.com/nature/journal/v438/n7070/full/438900a.html
    (unfortunately, not full article, another reason to appreciate community efforts like Wikipedia)

    Encyclopedia Britannica protested publicly and asked Nature to retract itself.

    Nature said OK, we will check our facts again. They did so and confirmed their original results.

    I am not surprised to see comments like those of the grandparents reappear. What I find worrisome is to see that they get modded insightful.

    Wikipedia is accessible everywhere in the world, to billions (I am tempted to write "billions and billions"...) of people.

    It is a game changing accomplishment.

    1. Re:the Journal Nature disagrees with you by Kjella · · Score: 3, Insightful

      Because there are very good examples that Wikipedia is, quite frankly, full of bullshit. I know people that have tried to correct some things they had very factual but relatively little verifiable sources of and got reverted because they referenced a forum of people that had pulled it out of their ass. I'm sure other people have their stories about pages that are full of crap.

      However when you zoom out there's tons of pages that are just fine, it's easy to get hung up on a few broken pages. I just checked the wikipedia page of my hometown in Norway on the English wikipedia. There's about 8 screenfuls of content, It's somewhat of a mixed bag but it's much longer than Encyclopedia Britannica and has as far as I can tell no factual errors. What good is that? Well it's *good enough* if I just want to point people to a brief summary of where I come from. And unlike any other article on the topic which I could easily find elsewhere on the Internet, it's linked up to everything else. That's what makes wikipedia good, it's the sheer mass of inter-linking. The page itself is just so-so.

      --
      Live today, because you never know what tomorrow brings
  10. Wikipedia Science articles accurate as Britannica by Geoff-with-a-G · · Score: 3, Informative

    It is a hell of an accomplishment, but worth clarifying - the Nature study references science articles, not all articles.

  11. And drink a pint of whiskey every day by paiute · · Score: 4, Insightful

    This type of anecdotal philosophy is useless. It is the equivalent of asking a 100 year old man what the secret to his long life was. The answer is never, "Well, I just happened to be a couple of sigma away from the mean in the normal distribution of human longevity". It is always like "get up early every morning, smoke a cigar every night, drink a pint of whiskey every day, etc."

    For every anecdote there is an equal and opposite anecdote. It's like a law or something. What about the tale of Bruce and the Spider, where the King of Scotland is inspired by a spider after losing to the Brits six times to go out and try again? According to Jimmy Wales, the King should have packed it in after one or two.

    If at first you don't succeed, try, try again.
    Don't throw good money after bad.
    etc.

    --
    If Slashdot were chemistry it would look like this:Cadaverine
  12. And fail cheap. by Animats · · Score: 3, Insightful

    Fail cheap. This might be derived from 'fail early' as time is money. But this is the third optional part you'll hear from investors and businessmen.

    Right. This is something the better venture capitalists used to keep in mind. As a group, venture capitalists have lost money since 2000, because there's too much venture capital available and companies are running too long on VC money. (Much VC money is dumb money now. Too much money is desperately looking for decent yields in a period when no investment is doing well.)

    Venture capital in Silicon Valley used to be about technology. Someone would propose building a thing, and would get VC funding to build a prototype. Either it worked, or it didn't. If it failed, the VCs were out the cost of building a prototype. If it worked, there was a potential business. The failure rate was about 9 out of 10, and a win meant a 10 to 100x profit.

    As semiconductor, electronics, and software technology matured, startups tended to be business concepts rather than technology concepts. So they had to be brought to the point of having a sizable user base before it was clear whether they'd succeed or fail. This led to the first dot-com boom. In that boom, it was possible to take companies public early, and the VCs could often cash out before the business failed. (I used to track this; see Downside's Deathwatch, where "chart is not available for this symbol" isn't a bug; it means the company is gone and forgotten.)

    In the second dot-com boom ("Web 2.0"), investors weren't willing to pay for untried companies. So Twitter, Facebook, and even Myspace are still running on VC money. Myspace could have gone public a few years ago, but it's too late now. Adult Friendfinder tried to go public last week, but just gave up.

    Wales' business, Wikia, is in that category - VC-funded, losing money, and lacking an exit strategy. The problem is that VCs looked at Wales' success with Wikipedia, which is a nonprofit, and thought that would translate into business success. It didn't. They should have looked at his unbroken string of business failures.

    VC-funded companies don't always succeed or fail. There's a third option, and it's the most common - the "zombie" company. The company makes enough money to cover its expenses, but not enough to pay back its investors. This is, in fact, the most common outcome. VCs usually have a stable of zombies they're trying to sell to somebody, anybody, just to get them off the books. They usually end up being sold to some big player in the same field at a huge discount.

  13. Douchebag by Anonymous Coward · · Score: 5, Insightful

    Wales didn't found found Wikipedia alone, though he does his damnedest convince the world that he did. He's just a typical douchbag marketing businessman who wants to take all the credit for the work of others.

  14. wildly inaccurate article by bcrowell · · Score: 4, Interesting

    The article is wildly inaccurate on the subject of Nupedia. They say, "Then he tried an online encyclopedia called Newpedia, a free encyclopedia created by paid experts. He spent $250,000 for writers to make 12 articles. It failed."

    They have the name wrong.

    They portray it as Wales' project, when in fact it was more closely associated with Larry Sanger.

    It wasn't written by paid experts. I believe Larry Sanger had a paid position as editor. I worked on an article for Nupedia, and I can assure you that they didn't offer me any money.

    They make it sound like Nupedia commissioned 12 articles (at some price). Wow, I would have liked to be offered $20,000 to write an article! Actually 12 is just the number that got done (by people working for free) before they gave up and admitted Nupedia was a failure.

    My own experience trying to write an article for them suggests two reasons why it failed: (1) The software to run it was mostly vaporware. Nothing worked. (2) It was no fun. I had a panel of people who were not experts in my field, and whom I had to satisfy in order to get the article accepted. That got old really fast. This is of course the exact opposite of WP's instant gratification philosophy. (Well, WP isn't so much like that today, because a newbie who comes in and tries to edit an article is likely to get his edit reverted without explanation. But that's how WP was in the initial barn-raising stage.)