Freescale's Cheap Chip Could Mean Sub-$99 E-Readers

Posted by timothy on Wednesday March 3, 2010 @08:52AM from the readership-growth dept.

eldavojohn writes "Last week, Freescale Semiconductor announced their i.MX508 chip and a few days ago released a rather bland and boring announcement that it's available. But there was at least one interesting line from that press release, 'The i.MX508 applications processor is expected to be priced at less than $10 (USD) in quantities greater than 250K units.' Yes, less than ten dollars. This sparked a wave of articles detailing how this new chip will allow the sub-$99 e-reader to emerge and according to market research, consumers are thirsty for something much more affordable than the Kindle."

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it doesn't matter. the iPad is coming by Anonymous Coward · 2010-03-03 09:21 · Score: -1, Troll

mod. me as a troll if you wish, but in two years, the only "e-reader" that will matter will be the Apple iPad.
Just like every digital music player is referred to as an "iPod" because Apple has 80%-90% of the market.
Sure, there will be lots of small "niche" e-readers available for specialized uses such as high contrast X-Rays, but for the most part, it's already game over. You might as well just go and buy an iPad on March 26th. Resistance is futile.