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US Gamers Spend $3.8 Billion On MMOs Yearly
eldavojohn writes "A new report from Games Industry indicates that MMO gamers in the United States paid $3.8 billion to play last year, with an analysis of five European countries bringing the total close to $4.5 billion USD. In America, the report estimated that payments for boxed content and client downloads amounted to a measly $400 million, while the subscriptions came to $2.38 billion. Hopefully that will fund some developer budgets for bigger and better MMOs yet to come. The study also found that roughly a quarter of the US population plays some form of MMO. Surely MMOs are shaping up to be a juicy industry, and a market that can satisfy people of all walks of life."
Probably more than Minesweeper, less than Solitaire.
Why? Because MMOs will be what will eventually remain of games, at least A-Title games, in the forseeable future. Think of it: Recurring revenue, no copying worries, customer loyality even big brand names could only dream of today (aka fanboys that will defend any shit you cram down their throat) and even the "this sucks" lamenters will pay. They might not play (for now, when their favorite class gets nerfed) but they still pay!
Even add-ons are superior to sequels, despite (usually) not going for the same amount of dough. Think about it: A sequel may or may not be to your customer's liking, so he may or may not buy it. He WILL have to buy the add-on just to stay in the loop, like it or not, buy it or the months you "invested" in the game are wasted. And just like the main game, you will sell them not only today but for years to come. And when your next add-on is due, bundle the original and the first add-on and again you can sell them to all those that didn't catch on earlier. Oh, did I forget to mention that you can still sell your same old, dated game five years down the road? Yes, that's right. You can still sell your title five years after its initial release and people will still buy it! Now name a single non-MMO that can boast this (I'm not talking about the 2-bucks-bin here, ok?).
Wait, it gets better. If you craft your game carefully and make it juuuust easy enough that you can play it with half your brain's attention, people will actually go out and buy TWO, read it, TWO copies of your game. Or three! Or four! Watch people buy their own group, their own raid, their own ... well, however large you make your sensible grouping, you just have to dumb it down enough. And people will go and buy not one, but five or ten copies of your game and pay for every single one every month.
And since companies tend to follow exactly that logic, this is what we get: Shallow, repetitive, faceroller MMOs that fulfill only a single letter in MMORPG. And that's only if the servers are not offline.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Multiply that $319M by 12 months and the numbers make a bit more sense.
My faith in humanity just died a little.
You had faith in humanity?
Hi guys, good to read your comments. I am Peter Warman, MD of gamesindustry.com, company behind the survey. Just to clarify: indeed, not 72% of 50+ play MMOs. Only 4% of female and 5% of male 50+ people play MMOs. You can see it by scrolling down the graphs here: http://www.gamesindustry.com/about-newzoo/todaysgamers_graphs_USA. The 72% accounts for all platforms. Elderly play mainly on online game portals. The money spent does NOT include Farmville or Facebook games in general. It DOES include kids MMOs/Virtual worlds such as HabboHotel and ClubPenguin. The respondents were selected from a huge panel that represents the complete nations surveyed. A lot of effort has been put in to get respondents representing the country. So we did not just ask gamers but all kinds of peopel evenly distributed across demographics. Please keep the questions coming.