Amazon 1-Click Patent Survives Almost Unscathed

Zordak writes "Amazon's infamous '1-click' patent has been in reexamination at the USPTO for almost four years. Patently-O now reports that 'the USPTO confirmed the patentability of original claims 6-10 and amended claims 1-5 and 11-26. The approved-of amendment adds the seeming trivial limitation that the one-click system operates as part of a 'shopping cart model.' Thus, to infringe the new version of the patent, an eCommerce retailer must use a shopping cart model (presumably non-1-click) alongside of the 1-click version. Because most retail eCommerce sites still use the shopping cart model, the added limitation appears to have no practical impact on the patent scope.'" Also covered at TechFlash.

Comments

My DEAR god

[alexborges]

And here I thought I being mangnanimous with the PTO people and giving them the benefit of the doubt was the sound and decent thing to do.

Not any more.

They are stupid idiots.

Now who's gonna patent the wonderful idea that is 2 Click ?

Re:My DEAR god

[Anonymous Coward]

Has anyone done the half-click grab, the mouseover purchase, or the "drag-and-drop into the Buy Hole"?

Re:Non-obviousness.

[Anonymous Coward]

More to the point, this patent has been fully exposed to the light of day, prior art has been submitted, and it's clearly unpatentable on the face of it.

Yet the patent has been upheld.

What this proves is that the USPTO doesn't need to be reformed, it needs to be scrapped. There's little legitimate point in having it at all anymore. The people it supposedly should protect (the small inventors) are the very people crushed by it. They and the rest of us would be better off if it no longer existed at all.

Re:who uses it?

[natehoy]

My wife signed up for "Amazon Prime" and unbeknownst to her they turned it on as part of that process. She was looking at netbooks and wanted to add a few favorites to her shopping cart so she could compare them, and damn if the "Buy Now" button doesn't look a whole lot like the "Add To Cart" button.

Thankfully, when she called me in a panic after trying to cancel the order NOT ONE MINUTE AFTER PLACING IT and getting the "order is in process and cannot be canceled" message, we determined that the one she picked was pretty much the ideal netbook for her anyway. But we turned it off almost immediately thereafter (fortunately they allow you to turn it off, or I would literally stop shopping at Amazon's site for fear of accidentally buying things).

I cannot imagine for the life of me why anyone would want a single, large, shiny button (actually, no, two of them) on the information page that commit you to buying something the instant you click it. I'm sure there's a good reason (other than Amazon wanting to sell more stuff via accidental clicks), but I can't think of it.