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Japanese Turning To "Therapeutic Ringtones"

Posted by samzenpus on from the take-two-calls-and-see-me-in-the-morning dept.

indiavision writes "A host of young Japanese are drawn to the allure of 'therapeutic ringtones' — a genre of melodies that promises to ease a range of day-to-day gripes, from chronic insomnia to a rotten hangover. Developed by Matsumi Suzuki, the head of the Japan Ringing Tone Laboratory, an eight-year-old subsidiary of the Japan Acoustic Laboratory, the tones are a hit with housewives as well as teenagers."

2 of 75 comments (clear)

  1. Re:So... by swanzilla · · Score: 5, Funny

    What's the Japanese for "There's a sucker born every minute"?

    Sony.

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  2. Re:Theraputic? by icebike · · Score: 5, Interesting

    I can't speak to Theraputic, but having a loud annoying ring tone affects the way most people answer the phone.

    Something soothing sets the mood. Something loud or annoying tends to make people snap at the caller.

    This was found when the first electronic handsets were introduced to offices. They came with a selection of ring tones and office managers quickly determined that setting the phones to use the more pleasant sounding the ring, lead to more civil answering, even during hectic times.

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