Facebook Attracting More Visitors Than Google.com

vikingpower writes "Internet research firm Hitwise just broke the news: last week, Facebook attracted 7.07 percent of the internet traffic in the USA, compared to 7.03 percent for Google. This is the first time google.com has been out of the top spot since it surpassed MySpace in 2007, and reflects a change in the way people use internet. They tend to privilege social interaction sites above 'passive' search engines." Facebook still has a ways to go if you include Google's non-search properties, which bring the total up to 11.03% of traffic.

Comments

Re:Interesting...

[natehoy]

They're analyzing whatever they can find so they can make up a headline "Facebook attracting more visitors than google.com" so you'll actually read it and discover it's complete tripe, but only after having seen a few ads that they get paid for.

I know when I search on Google, I go to Google.com, enter my search criteria, and then start poring through the results. When I've found what I wanted, I move to the sites that have what I want. So Google gets maybe 10 "hits", 100 if you count each page element my browser requests as a "hit".

When I go on Facebook, I'll read updates, sometimes post replies, etc. Facebook also has a much more complex page with a lot more elements. So depending on their measurement of "visits", just going to Facebook might be anywhere between 20-30 hits per brief visit to thousands of them if you count each request.

But you looked at their ads, didn't you? Their statistics served their purpose.