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The Movie Studios' Big 3D Scam

An anonymous reader writes "There's a lot of things wrong with 3D movies. Avatar's 3D was well executed, but Alice's 3D was really bad, like all 2D-to-3D conversions. And yet, studios are reconverting 2D movies—including classics—into 3D to milk this fad. On top of that, the theaters are not prepared for 3D, with bad eyeglass optics and dark projections. In this article, a top CG supervisor in a prominent visual effects studio in Los Angeles calls it as it is: it's all a big scam by the movie studios."

10 of 532 comments (clear)

  1. Avatar pains by Trent+Hawkins · · Score: 5, Informative

    I don't know about anyone else but I've seen a lot of 3d movies before, but Avatar gave me a splitting headache at the end of it. I don't know quite what it is about it, but watching it was painful (not being sarcastic BTW.).

    1. Re:Avatar pains by nmb3000 · · Score: 3, Informative

      I got headaches only with the Imax version because of the linear polarization which meant if my head was tilted even slightly to the side, there would be ghosting.

      Actually, IMAX 3D uses circular polarization.

      I saw the film both at a normal theater (polarized) and IMAX 3D and found the IMAX version to be much more enjoyable. The bigger screen made the entire think much more enveloping: It was more like being in the middle of the action instead of looking through a window into the 3D world.

      That's my biggest beef with 3D, actually. Many theaters just aren't built with it in mind. If there is anything in your field of vision that is either illuminated or obstructing the screen, it will completely destroy the illusion of depth and drive your eyes and mind nuts. Even just the black border of the theater wall against the screen was enough to distract at times (as I said above, the "through a window" effect).

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      /)
    2. Re:Avatar pains by Shirakawasuna · · Score: 5, Informative

      Wikipedia is wrong. IMAX 3D is and has been linear polarization for quite some time now (when it wasn't the shuttered glasses). The only way it could be accurate is if IMAX switched within the last few weeks, which would not represent an Avatar experience anyways.


      I know this because I've worked at an IMAX theater for ~4 years. Here's a quick test to see if the 3D glasses you are using are circularly or linearly polarized:

      1. Get to pairs of glasses (borrow a friend's).

      2. Place one of the lenses of one pair in front of one from the other so that you're looking through two lenses at once.

      3. Rotate the glasses, see if the light getting through cycle through black/clear (a period of 180).


      Linearly polarized glasses will do this, since it relies on the angle at which you overlap the glasses/projected image. Circularly polarized will not and will be either all-dark or all-light regardless of rotation.

  2. Depends on Which 3D Tech... by Kozar_The_Malignant · · Score: 4, Informative

    There are three main 3D formats out there, IMAX 3D, RealD, and Dolby 3D. IMAX 3D uses linear polarization, RealD uses circular polarization, and Dolby 3D uses the Red/Blue color separation. In the first two, the glasses appear light gray, while the last has obviously colored lenses. I saw Avatar in the first two and Alice in the third.

    My personal preference is for the polarized techniques. The IMAX was definitely the most immersive. The Dolby 3D seemed too dark and sometimes lighting made me aware of reflections on the inside of the lenses. Additionally, in the Dolby 3D, some of the colors, particularly greens, just seemed off.

    --
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    1. Re:Depends on Which 3D Tech... by Tacvek · · Score: 5, Informative

      The IMAX3D is pure marketing. The technology used is not standardized. In some locations they use linear polarization, in others they use circular polarization, and in some places they even use LCD shutter glasses.

      RealD always uses circular polarization, although the glasses polarization is actually slightly elliptical. If you tilt you head while wearing them the brightness of the film can vary some, but ghosting does not occur. Of course, tilting your head by too much will destroy the image. (Thing about watching the move with your head at a 90 degree angle to the horizon. The images would then appear to overlap "vertically" rather than horizontally, and since they don't when overlapped) like that...)

      Dolby 3D does not use the old 2 color glasses trick, but does use a related trick, where there are two red wavelengths used, two blue wavelengths used, and 2 green wavelengths used. One set of RGB wavelengths is intended for each eye, and the glasses contain filters so only the correct light for each eye enters. This can cause some issues with color perception, as at most one of those could be tuned to the optimal wavelengths for each of the cones in the eye. Further the fact that the different eyes are seeing different wavelengths can result in different perceptions of brightness of two "equal" reds for example.

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  3. Re:Well, duh by Anonymous Coward · · Score: 3, Informative

    Last I asked, the surcharge was $5, or an increase of almost 50%. Not worth it for a pair of glasses.

    Worse still: when I saw my first new 3D movie in the local theater I asked what the extra cost was for. They told me it was a surcharge for the glasses, so I kept the glasses. When I returned with my glasses to see another film in 3D I was told I still had to pay the extra surcharge since now it wasn't for the glasses, but a cost for the upgraded theater.

  4. Re:Well, Yes by JWSmythe · · Score: 3, Informative

          Movies still have their place. I've noticed that there's a substantial under-21 crowd. It's somewhere to go on a date, where you can be alone in a dark room with her. Parents don't generally tolerate sexin' up your date at home. :) Foreplay in the theater, intercourse in the back seat of the car, and back to moms house by midnight.

        The over 21 crowd usually head for bars and clubs, and then back to their own apartments.

        The over 30 crowd usually have friends over for food, drinks, and to watch movies, and then sexless nights with the wife. {sigh}

        Back to the original statement. Ya, I've noticed that the crowd is rather young, compared to the way it used to be 20 years ago.

    --
    Serious? Seriousness is well above my pay grade.
  5. Re:Where 3D works by Bruce+Perens · · Score: 4, Informative

    I would imagine they did save the data and backups of the software. But don't underestimate the complexity of this task. There is a lot of one-off software and if you don't have someone who understands it still in house, you might be stuck. When I was at Pixar a technical director had to know 29 computer languages, due to the 30-year continuous evolution of their software. I think in the case of Toy Story there was a lot of conscious work put into keeping the film in a state that it could be re-rendered, simply because the folks involved knew how much faster computers would be in a few years, and they hoped to be able to make a sequel - it was a key to selling Pixar as a film studio worth the investment.

  6. Re:The hidden perk of 3D... by plague3106 · · Score: 3, Informative

    Most HD stuff is indistinguishable from DVD stuff, at least for normal people at normal viewing distances on normal equipment.

    I think you meant crap equipment. I absolutely (and my wife) can tell the difference between a DVD and a bluray at 1080p.

    And since we still have SD in one room, we continue to see the difference.

    I abhor the current fixation in Hollywood on big-bang graphics and effects at the expense of any real plots or enticing characters.

    You must not be seeing the right movies then, because there are plent which are more than big-bang graphics and effects. And as far as 3d goes, i think Avatar shows it can add something, when used properly. It will take filmmakers time to figure out how to use 3d, just like it did 2d, but they'll get there. I'm sure the people said the same thing when they first added color. Sure, B&W might have a great plot, but you're not as immersed as you are with color. I think the same will be said for 3.

    Heck, get a copy of Metropolis; shot in 1927 without any fancy technology, it still leaves you deeply disturbed and affected, far more than most of the hi-tech hi-def crap that rolls out of Hollywood today.

    You're blaming technlogy for bad movies, when hollywood is doing what its ALWAYS done; making a ton of crap with a few gems. If you haven't been able to find great films in recent years, I suspect you're the problem, not hollywood. They are out there, you just need to find them.

  7. Re:Well, Yes by Opportunist · · Score: 4, Informative

    Social? Movies? If anything, the people around me are the biggest reason why I would NOT go.

    Quite seriously: When I hear "social", I'd expect some kind of interaction. Sitting next to each other watching something and not having anything in common but to be annoyed by the chattering teens behind us is not what I'd consider a social experience.

    --
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