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Amazon Battles Apple By Arm-Twisting Publishers
bizwriter writes "Apple has upset the e-book pricing cart by agreeing to a so-called agency model, where the publisher sets the price and the seller takes a cut. This goes contrary to the degree of control Amazon likes, so although it apparently gave in to Macmillan back in February, it turns out that Amazon continues twisting arms. The problem publishers face is that Apple has a most-favored-nation clause, so it gets the best deal that the publishers offer. If the publishers give in to Amazon, then they also have to provide the same terms to Apple."
Ah, this should put to rest any doubts that Cupertino is a country of its own. I always knew the fanbois wanted to secede.
(Also, frist post.)
publishers will push whatever they want to push and apple may even come out on top.
it won't matter, though, and amazon will still rule the day.
why? because, by and large, apple consumers are wanna-be, douche bag, hipsters who wouldn't ACTUALLY read a book if their life depended on it.
sure, a lot of them will buy oprah's book of the month or some lamer bit of poetry...but it won't be because they're trying to learn something or because they enjoy literature.
it'll be so they can capture the attention of the other vapid apple tosser they spot at whatever coffeshop they happen to be lurking in while trying desperately to appear relevant.
there. i said. i predict that by and large most of the apple wanna-be's will buy MAYBE one book for their ipad.
and that's a big, big maybe.