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AMD's 12-Core Chip Cuts Software Licensing Costs

CWmike writes "AMD released on Monday its 12-core chip code-named Magny-Cours, doubling the number of cores over the previous-generation Opteron chip. While a doubling of performance is nice, another key benefit delivered by a chip with a dozen cores may be in reducing software costs. For Matt Lavallee, director of technology at MLS Property Information Network, a company that supplies real estate data, upgrading to the 12-core Opteron chip from his current quad-core chips will allow him to cut the number of servers — and his software licensing fees. While the 12-core chip costs a little more than an eight-core chip, it's 'nowhere near as much as a SQL server costs,' said Lavallee, who has been beta-testing the new chips. MLS operates 60 servers, and Lavallee said he could theoretically cut the number of servers by half but will likely reduce his server count by a third with the chip upgrade." Reader adeelershad82 adds that AMD is hoping the new Opterons will compete with Intel in the high-volume server market.

32 of 217 comments (clear)

  1. Per-core licensing? by bynary · · Score: 4, Funny

    Has MS updated their licensing to be "per-core" instead of "per-CPU"?

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    http://www.bynarystudio.com
    1. Re:Per-core licensing? by iammani · · Score: 3, Informative

      Apparently per-core licensing is only for Windows Server, and not SQL Server.

    2. Re:Per-core licensing? by MBGMorden · · Score: 3, Informative

      Microsoft hasn't. Some others have though. It gets complicated though. IBM for example uses "performance units" for some of it's software. Single core x86 machines are 50 units per core. Dual Core and Quad-Core x86 machines are 25 units per core - so going single to dual costs you nothing extra but single to quad doubles the software price. They also value some processors differently than others. Certain Sun processors for example are 35 units per core. You pay a certain amount per unit.

      In general though, I'm sure the software makers will catch on eventually. I specifically got a single quad core for my last SQL server to avoid a dual-cpu license (which is an extra $6k or so).

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    3. Re:Per-core licensing? by johneee · · Score: 3, Informative

      The last time I priced out Oracle software it was $X per CPU for the first core on a physical package and then $X/2 for each core after that. So a 12 core CPU over 2X 6 core CPUS would basically save you half a CPU license. Which given Oracle's pricing, could be a whole heck of a lot.

      That was a few years back, so it may be different now.

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    4. Re:Per-core licensing? by afidel · · Score: 4, Informative

      Nope, Server Standard and Enterprise are per system, Datacenter is per socket (not core). Enterprise allows for 4 additional OS images on the same hardware, datacenter allows unlimited.

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    5. Re:Per-core licensing? by Anonymous Coward · · Score: 3, Informative

      SQL Server licensing is per socket, unless it has changed in the past year. At my last job we were able to save a nice chunk of money by upgrading our SQL machine to single quad-cores instead of dual dual-cores.

    6. Re:Per-core licensing? by networkBoy · · Score: 4, Insightful

      The fact that one can argue about it means it is too damn complex.

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    7. Re:Per-core licensing? by TheRaven64 · · Score: 5, Funny

      Actually Oracle licensing is based on a simple formula of:

      (Number of cores * scaling based on how good the cores are + bytes of RAM / salesman's commission + number of users / number of ginger people in your organisation) + sqrt(-2) * phase of the moon

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    8. Re:Per-core licensing? by cerberusss · · Score: 3, Interesting

      Which given Oracle's pricing, could be a whole heck of a lot.

      I once heard a VP saying something like the following: "Today, the Oracle salesguy is coming to wrap up the licensing. I've cleared my complete schedule for today for the negotiations. It's worth it. I never save so much money on a day as when negotiating with Oracle."

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  2. Cry me a MS licensing costs river! by Rudeboy777 · · Score: 4, Insightful

    Fair enough, but my Linux licensing costs won't change!

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    From hell's heart I fstab at /dev/hdc

    1. Re:Cry me a MS licensing costs river! by Anonymous Coward · · Score: 5, Insightful

      but as you wait for knew advancement/ innovation to filter down to open source

      I can do everything MLS does with open source technology and I could do it cheaper and faster and without worrying about retarded "per-core" licensing. As soon as someone uses the word "innovation" to replace "value" then you know they are talking out of their ass. Open Source servers are a SOLVED PROBLEM, one need only ask actual leading edge companies like Google, Facebook, and even Slashdot how they can handle millions and billions of users without expensive licenses for proprietary software.

      the fee for linux is the cost of the admins

      Yes because Windows admins are free. Can I have some of what you are smoking?

    2. Re:Cry me a MS licensing costs river! by rawler · · Score: 5, Interesting

      And the fee for linux is the cost of the admins -- the people who are good in the environment know they are good and their price goes up every year -- it takes about three years to become really proficient at most MS products - it might take half a year to really understand the linux environment and methodology if you are unfamiliar and then another 4 - 5 to gain that same profiencency equivalent.

      Interestingly, I work for a company where the IT-department is a pure Microsoft-shop. Only windows-hosting and almost only C#-development for internal applications. In the technology department however, we operate a bunch of production-system for our customers, running mostly CentOS Linux. Lately, I've discovered that the Linux-admin-staff often writes simple script-solutions with their left hand, with equivalent complexity to systems written by trained developer in the IT department. And even though I personally often would rather see a more structured systematic approach to some problems, when listening to the end-users they almost always perceive they've gotten BETTER support and reliability from those scripts.

      Point being that, a Linux-admin MAY cost a bit more than a windows-admin, and the learning-period might certainly be a bit longer, but I see much more productivity coming out of our Linux-crew than the windows-equivalent. More services hosted and administered per admin, and ~10 times the operational availability. Also, when more complex jobs needs being done (configuring network device, someone needs help with a tricky SQL query for a report, or needs someone to mirror a huge chunk of text-files into a searchable DB for performance), they usually come to the Linux-crew than the windows IS/IT.

      What I will give the person who goes the linux route is that once you are profiecient in Linux - gaining the same proficeincy in other systems is cake - basically because the they are just easier to use in the first place.

      Definitely matter of oppinion. Personally, I've never found anything "easy" about windows. Sure, the very limited amount of things you can do within three button-presses is usually simple enough (interestingly the same goes for modern Linux Desktops/Simple Server Setups). However, once something breaks, or you need/desire to stride outside the comfy gui-box, just forget about it. (IMHO) For example, a standard CentOS5 server install comes with high-availability software that from commercial vendors (IBM and HP, I don't know if Microsoft can even match the fully distributed transactional storage components) START at ~100K euro. For those money, I can let one high-school self-taught Linux hacker spend 2 years in researching and fine-tuning for the JUST the entrance fees of the proprietary variant. How would you estimate my chances of getting some more use out of that admin meanwhile?

    3. Re:Cry me a MS licensing costs river! by vadim_t · · Score: 5, Insightful

      I think you're comparing apples to oranges.

      Learning Windows as in basic usage and administration is easy. Learning the basics for Linux is quite easy too.

      Actual deep knowledge of Active Directory, MSSQL, Exchange, etc is the Windows equivalent of a competent Linux admin, and those people want quite a lot of money as well. True, if you want a monkey that reformats boxes and replaces broken hardware and helps the users a bit, then they can probably be found cheaper for Windows. But that's not who you want to maintain your business critical Oracle server. Actually competent admins with knowledge of the details, good understanding of databases, and especially people like Oracle DBAs aren't going to be cheap, no matter the OS.

      There's nothing that easy about MS technologies. They're superficially easy, sure. But there's quite a lot underneath that.

    4. Re:Cry me a MS licensing costs river! by dudpixel · · Score: 3, Insightful

      I think you hit the nail on the head there.

      Linux is whatever you want it to be.
      Windows is whatever Microsoft wants it to be.

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      This seemed like a reasonable sig at the time.
    5. Re:Cry me a MS licensing costs river! by mcrbids · · Score: 4, Interesting

      There's nothing that easy about MS technologies. They're superficially easy, sure. But there's quite a lot underneath that.

      Well, I certainly agree with you there! But what bothers me more about Windows technology isn't that it's as complex/powerful/intricate as comparable Linux technologies, as much as it's opaque.

      You get a binary to install, and there you go. Enjoy, and hope to God that somebody at the other end of the 800 tech support line has mercy on your poor, sorry soul. Because you have virtually no recourse otherwise.

      Compare/contrast with more open solutions, which provide options when the chips are down. How many times I've pined for a decent documented config file when rooting thru the menus to fix some obscure problem!

      --
      I have no problem with your religion until you decide it's reason to deprive others of the truth.
  3. I'm not sure about that by bigtomrodney · · Score: 4, Insightful

    Almost all of the enterprise software we buy charges by the CPU and by the seat. For this purpose a CPU core is the same thing as seperately socketed CPU. Whatever about OS savings I think you'd save more in hardware and running costs than you would on software.

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    I never get used to these constant resurrections
  4. SQL Server is CPU bound? by jandrese · · Score: 4, Insightful

    In my experience, it's rare for SQL Servers to be CPU bound, they're almost invariably IO bound, and having more cores won't help you when your disks are the bottleneck. I could see excitement over lowering per-machine costs for something like a renderfarm, but it doesn't seem likely to materialize for Databases.

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    I read the internet for the articles.
    1. Re:SQL Server is CPU bound? by GodsMadClown · · Score: 4, Informative

      Yep, that's why you would like to cache as much in RAM as possible. AMD can help you there.

      http://it.anandtech.com/IT/showdoc.aspx?i=3784&p=15 ...
      The Opteron 6100 series offers up to 24 DIMMs slots, the Xeon is “limited” to 18. In many cases this allows the server buyer to achieve higher amount of memory with lower costs.

  5. Naming scheme... by Archaemic · · Score: 5, Insightful

    AMD released on Monday its 12-core chip code-named Magny-Cours

    Very clever, AMD. Naming your chip after a location in Europe as usual, but this time making it able to be read as "Many-Cores" (or possibly more accurately "Many-Core", I don't really know how to pronounce French words). Very clever indeed...

    1. Re:Naming scheme... by symbolset · · Score: 5, Informative

      AMD commercial server CPUs are named after Formula 1 racing tracks. Their server platforms are named for Ferrari facilities. Their desktop processors are named after stars, and the desktop platforms after constellations. Cite.

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  6. My licenses by SnarfQuest · · Score: 3, Funny

    Will I need to buy more SCO licenses for this one chip? This could get expensive.

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    Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
  7. Software Licensing Costs? by turgid · · Score: 3, Funny

    What are these? Is this something that afflicts Windows people still?

  8. Anand's review by jmichaelg · · Score: 4, Informative

    Anandtech has an excellent review of the new chip. The AMD chip is compared against the latest Xeon. In some situations such as OLTP and ERP, the AMD offering lives down to it's name Mangy Cores. In HTP and data-mining, Anandtech gives the nod to AMD.

    So choose depending on your needs.

  9. Re:But will it run... by McKing · · Score: 4, Informative

    Think VM (VmWare/Xen/Solaris Zones) instead of parallel applications...Multi-core CPUs are great for server consolidation. We went from a row of 10 full racks of Sun gear down to 10 T2+ blades + a SAN over the last 18 months. Database / webserver / Java app server, you name it, the T2+ handles it all!

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    If only "common" sense was actually that common...
  10. Do you have any evidence for this? by Colin+Smith · · Score: 3, Interesting

    Really? You mean, as computers get faster you *might* need fewer of them?

    No really. Please provide evidence for the thesis that as computers get faster, people need fewer of them.

    Second point. It's usually the I/O performance anyway. A 12 core server is unlikely to be able to push as much throughput as 3 quad cores, given the same I/O technology.
     

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  11. Re:ever heard of MySQL? by WarwickRyan · · Score: 4, Insightful

    Sorry, MySQL isn't in the slightest comparible to MSSQL or Oracle. It doesn't have half the features, it's buggy, and it's generally slower. Tooling is also poor in comparison. It's still, unforunately, a toy.

    MySQL does well in the web. That's because it's free licence is suited to horizontal expansion - throw lots of cheap servers at it (where such expansion is possible). Tight integration with PHP just puts the icing on the cake. However, compared to other stacks it's poor. Both MSSQL/ASP.net and Oracle/Java-application-server perform significantly better (often factors) than the MySQL/PHP stack.

    So buying Microsoft/Oracle might seem expensive, that is often not the case.

    But the web isn't the world for databases. There are lots of other usages.

    MSSQL is for example is ideal for SMEs, you get a heck of a lot for your money - very well performing database with mature, well integrated and well performing stack. Plus a really nice BI implementation built right in, with nice easy GUIs for dummies / business users.

    Oracle's the daddy. It's complex but it's a more capable db than MSSQL. As a developer you have fine grain control over how the engine works. For certain enterprise applications it's the only real option (apart from going to IBM). I've been lead to believe that it's the performance king too.

    If you're serious about open source databases, then you need to use a serious open source database as an example. Both Ingres and PostgreSQL are mature, well performing and fully featured databases which are available under an open source license. They're what you should be comparing with SQL Server / Oracle. Not MySQL.

  12. Re:But will it run... by symbolset · · Score: 3, Interesting

    One of the coolest things about this stuff is that inside of one dual-processor workstation you can set up a whole datacenter worth of VMs, and model how the pieces interact without fiddling with racks and cables. You can build up a redundant database, fileserver or iSCSI server solution (or all three!) and see how it handles failover and failback. The simulated clients that apply stress can be VMs in the same box. You can even float a cloud of routers and see how they handle various BGP commands. Pretty neat stuff.

    --
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  13. Re:Opposite problem with Oracle licensing by BillyGee · · Score: 4, Informative

    Actually Oracle charges per socket on Standard and Standard One licenses and per Core only on Enterprise licenses.

  14. Re:But will it run... by Bigjeff5 · · Score: 4, Interesting

    Since multi-threading is so hard to do right, most of what you are going to do is consolidation.

    So instead of having 6 separate servers, you just shove buttloads of RAM in a single server and set up a SAN for your data storage, and move all 6 servers to one box. You can even split it up further than that - if you have a couple servers that need to be separate from each other, but don't really need a lot of processing power, you can put those on a single core apiece. So you could potentially consolidate up to 12 servers into one box with virtual servers. More than likely you'll only get 6 or 8 out of it, because dual cores do help a lot, but still there's the potential to turn two racks of servers into one server and a SAN.

    You save on space, you save on energy, and you ultimately save on hardware (though SANs are expensive, so if you don't need the speed you could go to a standard NAS setup). To expand your data storage you just need to expand your SAN, so you can add servers and storage independently of each other. All of these are major up sides to going this route.

    Going from a 60 server setup to a 10 server setup has a massive potential for savings.

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  15. Re:ever heard of MySQL? by Low+Ranked+Craig · · Score: 4, Interesting

    I have an SME ERP background, and while all of what you say is correct, in my fairly extensive experience (since 1987) as a VAR and working on the inside at Sage, it is rare to run across a customer, at least in the mid-market ($5 to $50 million in revenues) that actually needs all the features of MSSQL. Hell, most of them do just fine with c-isam or btrieve style files. Most companies in this segment can do just fine with MySQL. Also, there are lots of tools out there. None quite as good as SQL Studio, I'll give you that, but Navicat, for example, is pretty good and affordable. My biggest issue with MySQL is what Oracle is going to do (or not do) with it...

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    I still cannot find the droids I am looking for...
  16. Re:ever heard of MySQL? by ducomputergeek · · Score: 3, Informative

    We've had a lot of problems with MySQL, especially the InnoDB engine corrupting datatables. It got bad enough during development that after the proof of concept, we ported to PostgreSQL and have been running ever since. And it's been night and day. All our DB's are now postgres save for our billing system, which was written by a 3rd party. PostgreSQL is taking far more traffic than we expected and honestly we were thinking that we'd be needing DB2 or Oracle at this point, but so far PostgreSQL has handled all we've thrown at it and with the new clustering/replication/HA hot-standby features in PostgreSQL 9, it looks like we can put off that large purchase another year or so.

    --
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  17. Re:oh geeze.... by mikechant · · Score: 3, Interesting

    Time to render 30 minute Video CD image (at VHS resolution) on 1999 mid-high level PC (cost £1200): 10 hours approx, PC effectively unusable for other purposes.

    Time to render 2hr DVD image (at std DVD resolution) on 2008 low end PC (cost £350): 30 mins approx, PC also playing music/video, web browsing, ripping CDs etc. at the same time.

    The effect of 'bloat' is often overstated.