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Talk of an Apple Search Engine To Thwart Google
Hugh Pickens writes "eWeek reports that the data Apple collects about users from its iPhone is so valuable that the company may build its own iPhone-centric search engine just to keep Google from gleaning insight from that data. 'The data generated on the iPhone OS platform must become an increasing priority for Apple and we believe the company has the resources to develop its own products in both maps and search in the next five years,' writes analyst Gene Munster. Google is currently the default search engine on the iPhone, but Google has increasingly encroached on Apple's mobile turf, offering the Android operating system and several mobile applications. As the search provider for the iPhone, Google sees what iPhone users are searching for, which can help it tailor software and services for its own mobile smartphones — a competitive advantage that has not gone unnoticed by Apple. Apple lacks the experience and engineering wherewithal to build a large, scalable search engine, but Munster says Apple could buy a search startup with a Web index, such as Cuil or Taptu, and use its index as the seed for its own search engine. 'Apple is in an inside position to tap into the current pent-up demand for better mobile search, and add a new competitive differentiation from other search providers and device makers,' adds IDC analyst Hadley Reynolds."
I didn't even know there was all this "pent-up demand for better mobile search" as the article claims.
Did you guys know there was "pent-up demand for better mobile search"? Because I didn't know there was "pent-up demand for better mobile search".
But if marketing giant IDC says there's "pent-up demand for better mobile search" it must be true. A respected marketing firm wouldn't make something like that up, after all.
Now that I think about it, I have been feeling vaguely unsatisfied with my horribly deficient mobile search. Perhaps, if there was a better mobile search available, from a company that I really really trust and have positive feelings toward, I might have been aware of this pent-up demand before it became such a crisis.
God DAMN that Google all to Hell for not meeting my mobile search needs and creating this untenable situation of pent-up demand.
I wonder what other pent-up demands I have and needs for products and services that aren't being met that I'm not even aware of? I should probably read more Wired Magazine and other fine Conde Nast publications so I can find out about all the needs I have of which I am unaware! Maybe it's that damned AdBlock Plus that is preventing me from learning about my unmet needs! I better turn that off right now!
You are welcome on my lawn.
Bing isn't another search engine. Its a decision engine. Specifically, it drives many to decide to go to google instead of using their in-browser search functions.
Ginga no Rekshiya Mata Each page.
I don't see how this would be useful - an Apple search engine would only return ONE result.
No folly is more costly than the folly of intolerant idealism. - Winston Churchill