Game CEO Sees "Gamification" of Work and Military

An anonymous reader writes "The CEO of Unity discusses 'gamification' — applying game design and technology to real-world applications beyond 'gamespace.' The military is using game design theory for some training programs — not just 'the 3-D, realistic, virtual world experiences, but also the built-in use of frustration and reward.' (And similar training packages were adopted by Unilever, the giant corporation which owns Ben & Jerry's ice cream.) Medical professionals have licensed a 'Google Earth for the human body,' and game design is also being used to build tax software. ('It has to be the most boring field, but I mean that's the point. You can make it slightly challenging and give people little reasons to play these tax tools — beyond, you know, not going to prison!') While some companies conduct team-building exercises using Ghost Recon Advanced Warfighter, others use game technology to standardize their in-house employee training programs. The interviewer adds, 'I know I'd feel better about job training if it felt more like killing zombies.'"

Comments

And you end up with :

[Ralph Spoilsport]

The military treating civilians like targets in a game.

Re:And you end up with :

[Ralph Spoilsport]

If you actually watch the video, its pretty hard to find a lot of fault with the heli crew.

Wrong. Game Over. Read the transcript.

It was clearly Murder.

Re:And you end up with :

[damburger]

They were walking down a road, you inhuman prick. They weren't "acting like insurgents" and there is no way that camera could be mistaken for an RPG. Look at some fucking pictures. Even if the Apache crew were as idiotic as you are, that still doesn't excuse them gleefully opening up on a van which had just stopped to help the wounded, and had two children in it. Go to hell, you bloodthirsty redneck apologist.