Game CEO Sees "Gamification" of Work and Military

An anonymous reader writes "The CEO of Unity discusses 'gamification' — applying game design and technology to real-world applications beyond 'gamespace.' The military is using game design theory for some training programs — not just 'the 3-D, realistic, virtual world experiences, but also the built-in use of frustration and reward.' (And similar training packages were adopted by Unilever, the giant corporation which owns Ben & Jerry's ice cream.) Medical professionals have licensed a 'Google Earth for the human body,' and game design is also being used to build tax software. ('It has to be the most boring field, but I mean that's the point. You can make it slightly challenging and give people little reasons to play these tax tools — beyond, you know, not going to prison!') While some companies conduct team-building exercises using Ghost Recon Advanced Warfighter, others use game technology to standardize their in-house employee training programs. The interviewer adds, 'I know I'd feel better about job training if it felt more like killing zombies.'"

Comments

Partly why it seems to be like game for pilots?...

[sznupi]

You know, from recent news, those speaking "Come on buddy all you gotta do is pick up a weapon", "Well it's their fault for bringing their kids into a battle", and apparently enjoying it (laughing at the least)

Seriously, some things shouldn't be made closer to computer games.