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Hard Drives Shipping with Star Trek

crimeandpunishment writes "Paramount Pictures is trying to live long and prosper by selling Seagate Technology hard drives with the latest Star Trek movie on board ... along with 20 other films. The 500GB hard drive will sell for a special promotional price of $100. It's the latest way for Hollywood to combat falling DVD sales due to piracy."

4 of 271 comments (clear)

  1. $100 ... PLUS $10-$15 Charger PER Title by eldavojohn · · Score: 5, Insightful

    The 500GB hard drive will sell for a special promotional price of $100.

    Oh yeah that is, of course, if you don't want to watch the titles. If you want to watch the movies:

    The other movies distributed by Paramount, including "GI Joe," ''Nacho Libre" and "Jimmy Neutron: Boy Genius" come pre-loaded with a digital lock that requires a code that can be purchased online for $10 to $15 each. Even watching "Star Trek" requires registration.

    So yeah it's $100 or over triple that if you actually want to watch the "promotional" material. Otherwise you're buying a hard drive with a (presumably Windows) partition that has Windows DRM and twenty movies taking up 50 gigabytes of space. Sounds to me like a lame AOL CD that gets you working with the shit and then hopes that you just keep using their platform for buying and downloading movies.

    I guess a brave soul could buy the drive and leave the 50 gigs intact and then download the 20 movies and feign ignorance if the MPAA comes knocking at the door. I wonder if there's some consumer protection laws that states if you buy something legally you have a right to enjoy it. Because right now you're buying a digital copy of something that is encrypted but you're not receiving the license that is required to watch it. They better carefully label that the PROMOTION part of the sale lest a consumer figures that they're paying 10% for the movies and 90% for the drive and then becomes upset when they get home and can't watch the movies without ponying up an additional 200%-300%.

    Both companies declined to say if they were taking a loss on the promotional price.

    Really? Oh yeah, sounds like Sony is bending over backwards to trap you into paying the retail price of owning the digital movie that sells for $15 right now on Amazon. They're using Seagate and Seagate customers are rubes to get around paying for streaming bandwidth of these 50 gigs to potential customers.

    I choose to rate this tactic as USDA certified lame. Shame on Seagate. Shame on Sony. I feel sorry for those that might buy this without realizing what they're getting themselves into.

    --
    My work here is dung.
    1. Re:$100 ... PLUS $10-$15 Charger PER Title by PitaBred · · Score: 5, Insightful

      Is the movie industry just incapable of coming up with a business plan that doesn't involve ripping people off?

      Is water wet?

  2. Fixed that for ya. by TooMuchToDo · · Score: 5, Insightful

    " It's the latest way for Hollywood to combat falling DVD sales due to netflix and other cheaper content avenues."

    1. Re:Fixed that for ya. by FriendlyLurker · · Score: 5, Insightful

      " It's the latest way for Hollywood to combat falling DVD sales due to piracy" citation needed