DDO's Turbine Partners With Notorious SuperRewards

Zarrot writes "In the next step for their Free 2 Play model, Turbine Entertainment, publisher of Dungeon and Dragons: Online, Lord of the Rings: Online, and Asheron's Call, has partnered with notorious 'lead generation company' SuperRewards. Initial testing by forum users shows that just accessing the page without clicking on any offers sends the user's email and game login in clear text to SuperRewards. Reports of new spam and fresh malware infections on test systems are already being reported on the company's forums. Is the Zynga business model the future of Internet gaming?"

Comments

Re:Nope, WoW is

[JaredOfEuropa]

I think you are wrong... The initial success of Wow was for a large part due to being at the right place at the right time, after that simple momentum took over. People play WoW because their friends play WoW. That is how it works for all sites or software with a strong social element; it's not quite winner-takes-all but a single dominating entity does tend to emerge.

Attempts to copy WoW or trying to copy WoW's success is almost certainly doomed. I remember the attempt to bring the by far most successful MMO of the time (Lineage) from Korea to the West and making it the most succesful one here has resulted in failure, for the same reasons. What worked then and there is not so likely to succeed in displacing the current market leaders here and now. That doesn't mean people should or will stop developing MMOs altogether, they can and will still be profitable to operate without beating WoW's subscription numbers. But if you are aiming to beat WoW, prepare for disappointment.

Developing and running an MMO is a very expensive and complex proposition, and the returns may not be all that good. Quick buck artists are not going to turn to MMOs even with the lure of WoW's $1 billion + revenue; they know they are not likely to make even a fraction of that with a lot of work. Emulating Zynga's model seems a much more fertile field, it is still new enough for early players to make a killing with far less effort, so I expect this business model to gain a foothold in the near future. I am sad to see a decent company like Turbine partnering with these scumbags, but I expect more of them may fall if the revenue is large enough.

The good news is that, at least here in the Netherlands and Europe, regulators are increasingly becoming wary of such scams. The most notorious and lucrative ones foisting expensive SMS subscriptions on unsuspecting kids are already being addressed effectively, and privacy watchdogs take a dim view of teasing information from unwary visitors. Consumers are becoming increasingly wary of these scams as well, and I expect this wariness to increase sharply as these scams become more prevalent, and more people get stung by them. The Zynga business model is one that will gain a foothold in the near future, but I expect it to be a short-lived success.

Re:Prefetching?

[Thalagyrt]

Yup. I was (emphasis on was) a customer of Turbine's up until about 8 months ago or so. I've already filed a complaint with the Massechusetts Attorney General as Turbine operates out of Mass. and have directly contacted Turbine as well explaining this issue.

I'd suggest anyone else who was a customer of theirs do the same to get the message heard loud and clear. At this point, despite not having logged in for 8 months, who knows what this company will do with my information and that of other prior customers a year from now?