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Turbine Responds To DDO Community Protest

Zarrot writes "Turbine has listened to the community and backed away from the partnership with SuperRewards that we discussed yesterday. Quoting: 'Based on your feedback, we're stepping away from the "Offer" category for now. We'll keep exploring alternate ways for players who want points to get them. We'll also continue to innovate in pricing and accessibility because that's who we are. As of today, the Offer Wall is coming down. We'll collect all the feedback we've received over the last few days and will use it to guide future decisions.'"

40 of 57 comments (clear)

  1. I was glad to hear this by dschl · · Score: 4, Insightful

    Thank-you Turbine, for bringing down the Wall so quickly in response to customer concerns, and for apologizing to DDO players. That helps immensely.

    Apologies are few and far between these days, and it is refreshing whenever a corporation actually says they are sorry.

    I enjoy playing DDO, and I hope that the apology will help mitigate the harm to the game caused by this incident, and I also hope that the game population will continue to grow.

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    1. Re:I was glad to hear this by the_Bionic_lemming · · Score: 1

      You have to be a member of their community now to read the previous forum post of the complaints. I thought that was a bit whiney of them.

      At least it's not as bad aas what Mythic did earlier this week.

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    2. Re:I was glad to hear this by sopssa · · Score: 1

      But it wasn't mandatory, was it? They did implement the feature badly, but there was other ways to pay too right?

    3. Re:I was glad to hear this by Impy+the+Impiuos+Imp · · Score: 2, Insightful

      Yes, you can buy points to buy premium content (pay2play zones or power ups or items), or you can pay the monthly fee like the good old days and get all the zones (and some bonus points per month).

      That's not the point. The option should not involve scammery or even the appearance of scammery.

      I still don't want WeatherBug anywhere near my computers even though it's been legit, apparently, for years.

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    4. Re:I was glad to hear this by dschl · · Score: 1

      Other ways to pay? Certainly. But nothing should have been sent to the scammers just from viewing a page hosted on Turbine's site. That was a severely bad implementation problem. The other problem was Turbine associating with a company like SuperScamSpamRewards in the first place.

      There are 3 type of account on DDO. VIP is a regular monthly subscription that gets access to all content and most account features, along with 500 Turbine Points each month. Free to Play pays nothing, can access a good subset of content up to around level 12 (level 20 is the cap). F2P players can grind and earn Turbine Points by playing (somewhere around 25 turbine points per hour I believe) with which they can also buy content packs. Premium players are F2P players who have bought Turbine Points, or VIPs who let their subscription lapse.

      During PAX, there was a sale on DDO of almost 7000 Turbine Points for $50. Since most content packs range from around 250 to 1000 Turbine Points (the best ones come on sale for 500-750 points every few months), that is enough to keep a casual gamer like me busy for many many months. You can't find value like that on many other MMOs.

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    5. Re:I was glad to hear this by SBFCOblivion · · Score: 1

      At least it's not as bad aas what Mythic did earlier this week.

      Could you fill me in please?

    6. Re:I was glad to hear this by poetmatt · · Score: 1

      it sounds like it's entirely possible that management didnt' think there would be a huge outcry. good to know they've realized otherwise.

    7. Re:I was glad to hear this by mujadaddy · · Score: 1

      Multiple (a dozen or more) billings of your Warhammer account.

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    8. Re:I was glad to hear this by crashumbc · · Score: 1

      I still don't want WeatherBug anywhere near my computers even though it's been legit, apparently, for years.

      When did it go legit? I haven't worked desktop support for years but I STILL go into convulsive fits I hear anyone mention it or I see it on a computer...

    9. Re:I was glad to hear this by dschl · · Score: 3, Informative

      I think that management had a rosy picture in their minds, that was dispelled by the cruel, harsh light of reality. The original post appears to only live in Google's cache. Unclassy.

      Here's the full link from the DDO forums front page (obtained from google cache):

      Get More FREE Turbine Points with New Offer Wall!
      April 12, 2010
      Want to get your hands on more Turbine Points? Visit my.ddo.com/getpoints, log in, and check out the latest offers from our friends at SuperRewards. Simply complete a qualifying offer and SuperRewards will credit your account with Turbine Points* to use in the DDO Store! This new feature is just another way for players to get points in addition to earning them in-game or buying them directly. Unlike earning or buying points, however, players may complete offers right on the website and do not need to be logged into the game.

      This new feature is an addition to our current DDO Store system and does not replace the existing ways you already get points. We will continue to add new offer providers and payment methods in the coming months - if you have a preferred payment method, we’ll probably support it. For now, the fastest and easiest way to get guaranteed points is still to buy them in the DDO Store directly from Turbine.

      Enjoy!

      Frequently Asked Questions:

      Q. What is the offer wall?
      A. The offer wall at my.ddo.com is a feature that allows players to earn Turbine Points for completing offers from various Offer Vendors.

      Q. What’s an offer?
      A. An offer is an advertisement for a product or service that typically requires you to perform an action. That may include registering for a newsletter, signing up for a subscription service, or buying a product. Offers may also include market research such as surveys, online focus groups, and more.

      Q. Do I have to do this?
      A. Of course not! This system is provided as a service to those who would like more Turbine points and who prefer not to pay for them in the traditional fashion.

      Q. What about my personal information? Is it safe?
      A. We do not share any personal information with the offer vendor other than an anonymous unique ID and an e-mail address for your receipt to be sent to. This information is not transmitted unless you participate in the offer wall system. You may be (and probably will be) asked to provide additional information to complete an offer. Turbine has no way to control what happens with that information or how it is handled. We recommend that you use your discretion when signing up for offers. As always, protecting your privacy requires vigilance.

      Q. Where is SuperRewards’ Privacy Policy located?
      A. Online at http://www.superrewards-offers.com/super/privacy

      Q. I have a problem with X Offer or Y Offer Advertiser. What do I do?
      A. Turbine provides no direct support for issues with our offer providers. If you have an issue with something related to the offer system please direct your inquiries to the Offer Vendor.

      Q. Who is the Offer Vendor?
      A. Our first partner in this program is SuperRewards. Their support information may be found at http://www.srpoints.com/help

      Q. I have more questions. Who do I talk to?
      A. The detailed service FAQ for the offer wall is in our public KB at http://na6.salesforce.com/_ui/selfservice/pkb/PublicKnowledgeSolution/d?orgId=00D8000000

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    10. Re:I was glad to hear this by Rhys · · Score: 1

      I'm not 100% convinced by the apology.

      And the "Come back to Asheron's Call" mail that arrived shortly afterward was ... poor timing.

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    11. Re:I was glad to hear this by dschl · · Score: 1

      Everyone makes mistakes. That apology was merely the first step in rebuilding trust. Turbine will have to tread carefully for a while to come, as many of their players will remain watchful, if not outright suspicious should anything similar arise in the future.

      I'm taking it at face value, unless given evidence otherwise. It's not 100% for me either, but it got them into the 80's or 90's for now. When I compare Turbine's response to almost any other organization that has made a mistake that affected me, it was faster, and more complete.

      They're trying. Hard. And I appreciate that. So while I criticised them for doing something stupid (and would do so again in the future if necessary), I will also make sure to applaud them for doing the right thing without much of a delay.

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    12. Re:I was glad to hear this by Moryath · · Score: 1

      No kidding. Reading the full post, it's less a "oops we learned our lesson" and more a "oops, we need to find a way to dress it up so less people realize we're working with SuperSpamScamRewards" post.

      They need to learn the lesson: DO. NOT. ASSOCIATE. WITH. THOSE. PEOPLE.

      If we could target enough companies to make them block off SuperSpamScamRewards and their brethren, then "businesses" like SuperSpamScamRewards would cease to exist.

    13. Re:I was glad to hear this by sortius_nod · · Score: 1

      As a casual DDO player, I see this as a win for Turbine and a win for the community. It's true, you rarely see heartfelt apologies from companies, let alone game companies.

      There's this attitude that seems the prevail these days that denying any fault is the main course of action for these kind of events. I'm not sure if it's to cover their arses from being sued, or for some reason companies think it's limits damage of their "image" to try and worm your way out of it.

      I know, for me, if I see a genuine apology for a bad decision, it's more likely to maintain trust - which is essentially maintaining "image".

  2. Why did Turbine respond to this... by Orga · · Score: 1

    I'm curious what makes this company different or the protest different from other instances of the same wholesale of userbase information to any bidder. Is Facebook going to respond like this to user protests when they sell off their user information? Google? Is there anything we can learn form this circumstance that will allow a userbase to better deal with mischevious company practices?

    1. Re:Why did Turbine respond to this... by ShadowDragoonFTW · · Score: 1

      I think the only thing we really learned is that Turbine isn't a bunch of soulless jerk-asses purely after our money. They actually care about the consumer enough to listen to their concerns. Frankly, I always liked Turbine, and it actually shattered my image of them when I heard they were making this deal to begin with. But, now that they've backed out of it so quickly, it's given me a little more respect for them.

    2. Re:Why did Turbine respond to this... by Monkeedude1212 · · Score: 1

      I'm curious what makes this company different or the protest different from other instances of the same wholesale of userbase information to any bidder

      In this case, DDO would lose its customer base. Facebook and Google don't have many alternatives with an equal product where selling the information isn't still occuring.

      However, theres still a handful of MMO's out there not doing this, which one could easily jump ship for.

    3. Re:Why did Turbine respond to this... by fuzzyfuzzyfungus · · Score: 2, Informative

      I suspect that Turbine backed down for two reasons: One, they had gotten in bed with a genuinely sleazy outfit, and pretty directly. The sort of sleazy and scammy that might actually go beyond "bad publicity" and in to "Attorney General who needs to polish his 'consumer protection' cred asking you some very unpleasant questions' territory."

      Second, Turbine is basically small fry. Facebook, for instance, can be found in the dictionary under "Network effects, power of", right next to Microsoft and TCP/IP. Unless you do zero social networking(and can keep your idiot friends from tagging images with you in them) they know that they have you. What're you gonna do? Sign up on Beebo? Classmates.com? Freezecrowd.com? Hahaha. Because the "OMG, what about the Children!, Paedophiles!@!!" argument is so strong, Facebook does have to pretend to care, somewhat; but their commercial position is overwhelming. Google is similarly strong, and has the advantage of being relatively "quiet" and "classy" about most of its privacy destroying practices(except for buzz, which was a genuine fuckup on their part). Google knows more about you than mommy does, and ain't runnin' a charity; but(by virtue of their size and power) has no need to do anything as crass and upsetting as selling you out to SuperRewards. They have quieter and more tasteful ways of getting what they want.

      Turbine, by contrast, has a few second-string MMORPGs to their name. Those aren't perfectly interchangeable goods; but they are a far weaker position than either facebook or Google. Also, since they sold their userbase out to one of the "crass-but-fast" wealth extraction/scam outfits, this suggests that they don't have all that much in the way of valuable information, aside from email addresses, and the ability to motivate people with fake game money. Google or Facebook don't need to stoop to "recurring free trial" scams and whatnot, not because they are nice; but because they have actual, valuable personal information to sell. Turbine has fuck all, by comparison, so they went with a direct scammer.

      I don't think that there are any generally applicable lessons, other than ones about size and power. Because Turbine was weak, they didn't have the resources or knowledge to go with a quiet and subtle way of selling you out, so they fucked up and chose a crass and obvious one. Because Turbine's products are rather interchangeable, to all but crazed die-hards, they had to respond pretty sharply, lest their customers leave. Not really a tactically useful lesson. Everybody already knows that the weak must be cringing and servile, while the strong can be abusive.

    4. Re:Why did Turbine respond to this... by dschl · · Score: 1

      The DDO Forums damn-near literally exploded yesterday over this issue. Turbine got the message loud and clear, and saw that people were ready to vote with their wallets.

      I don't expect altruism from a corporation, but I expect someone with my credit card information to be trustworthy, and to partner with trustworthy firms. This is a huge step in the right direction, and is helping restore my confidence in Turbine.

      I would suggest that the typical Facebook user is quite different from a typical DDO player. Most of the people in my guild are in their 30's or older, many are very tech savvy. Compare that with Facebook, where the typical user wouldn't even understand how they are being compromised by those offers.

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    5. Re:Why did Turbine respond to this... by dschl · · Score: 1

      Because Turbine was weak, they didn't have the resources or knowledge to go with a quiet and subtle way of selling you out, so they fucked up and chose a crass and obvious one.

      Never attribute to malice that which can be adequately explained by stupidity. I think someone screwed up in finance or marketing. An interview with the executive producer in March 2010 referenced this as follows:

      Fernando also mentioned that Update 4 will include as-yet-unspecified "Character Bank Upgrades" and the ability to announce certain accomplishments in DDO to your Facebook feed. He also mentioned that Turbine will soon announce details of a deal with a third-party vendor to allow players to earn Turbine Points through some kind of "offer-based payment options", which means you'll do something like take a short survey for some commercial entity and earn Turbine Points in return (Netflix does something very similar to this.)

      Turbine appear to have been looking at this as a good thing, another option for players. Perhaps with more careful implementation next time (if there is a next time), it could become what they hoped it would.

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    6. Re:Why did Turbine respond to this... by dschl · · Score: 1

      Have you sought professional help? You should, really.

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    7. Re:Why did Turbine respond to this... by bmk67 · · Score: 1

      Analogy epic fail.

    8. Re:Why did Turbine respond to this... by lgw · · Score: 1

      This is why I like Turbine - Sony would have responded by closing the forums (and in fact has, in some games), and then banning players when the protests moved in-game. So, yeah, major mistake on their part, but I think they just got over it without any real long-term damage to their playerbase, simply by not compounding their mistake by being jerks about it. The apology helped out there as well.

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    9. Re:Why did Turbine respond to this... by fuzzyfuzzyfungus · · Score: 1

      I would argue that, when somebody is in a position of responsibility, they ought to be held to the slightly less sympathetic variant on Hanlon's Razor(with apologies to Clarke, of course): "sufficiently advanced stupidity is indistinguishable from malice."

    10. Re:Why did Turbine respond to this... by Aklyon · · Score: 1

      no, the typical facebook user thinks they have to google "facebook login" to login to facebook.
      Thats so far away from those guildmates of yours its uncomparable.

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  3. Re:Disappointed by feuerfalke · · Score: 2, Informative

    FTFT:

    Overall it was a poor user experience that was not up to our standards, and for this we apologize.

    --
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  4. Re:Disappointed by Reason58 · · Score: 1

    Quit thinking you deserve one.

    Oops. Looks like you forgot to check the anonymous coward box before submitting.

  5. Re:What a stupid comment by Monkeedude1212 · · Score: 1

    You are not a google customer just because you use their search or gmail. The advertisers are their customers. YOU are their product. They don't sell search, they sell eyeballs.

    The same dynamics apply. If Google pisses off its "Product" base, and everyone goes over to Bing, Google will make less money because advertisers won't pay them as much.

  6. Re:Disappointed by Sinryc · · Score: 1

    What if he felt he didn't need to check it. The company decided to do something, the public didn't like it, so they changed it. For a free game. I repeat that. For a free game. Anyway, I'm glad they apologized, but you can't always think someone who doesn't go along with group think is a troll.

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  7. Apology Accepted by Jaysyn · · Score: 2, Insightful

    Apology Accepted. I really did need to clear off a little space on my hard drive, but I'll probably reinstall DDO eventually.

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    1. Re:Apology Accepted by Skuld-Chan · · Score: 1

      Losing trust is probably the worst thing that could ever happen to a MMO...

    2. Re:Apology Accepted by lgw · · Score: 1

      Sony proves that losing trust is just the beginning of the bad things that can happen to an MMO! Fortunately, Turbine is classier than that.

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  8. Re:What a stupid comment by Impy+the+Impiuos+Imp · · Score: 1

    Or, more accurately, if Google started serving up ad links to similar scam sites, people would start fleeing Google, too.

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  9. Re:Disappointed by dschl · · Score: 1

    Learn to read then. From the DDO site, emphasis added:

    There were also technical issues that raised valid questions about security. Overall it was a poor user experience that was not up to our standards, and for this we apologize.

    Sure, I would have phrased it differently, but you can bet that the corporate drone who approved this debacle in the first place died a little inside even thinking about those words.

    While not a perfect apology, it is good enough for me.

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  10. Re:Now... by dschl · · Score: 1

    Search is promised for this year. Finally. There have been bug fixes with the monthly updates - mass heal was just fixed last week.

    They appear to be trying and making progress. I would expect to see more this year, since the extra revenue from going Free to Play has only started to appear in the past 6 months, and it takes time to ramp up development.

    Ideally, Turbine's goal should be to extract as much money from premium players like me as they obtain from VIPs. There are two ways to do this, but only one keeps me in the game.

    So far, the Turbine store contains mostly perks that are not necessary to enjoy the game. If that changes, and I need to spend real-life money to buy items to play the game, I'm gone. However, if they release compelling new content like the best of the existing packs (Desert, etc), I'll keep spending.

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  11. Re:Turbine Rep by dschl · · Score: 1

    I think it was pretty fast, and an appropriate response. The wall came down. They said the words "we apologize".

    I hope they don't make the same mistake twice, or allow any other major goof-ups like this to take place. I want to keep playing this game for a long time to come, and more mistakes like that could be fatal to the game.

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  12. Re:Now... by lgw · · Score: 1

    While DDO has some truly sad longstanding bugs, I've been very impressed that they occasionally fix some of them! It seems normal tha once the userbase gets used to any bug in an MMO, no matter how silly, the company stops caring about it. Turbine is at least making slow progress.

    And IMO they've done an awesome job in their freemium model. I've played a variety of "free" Korean-style MMOs, and comparitively Turbine does a great job at putting items in the store that are very attractive, yet don't make you feel like you're getting screwed if you don't buy them. The guest passes for the pay-to-play content were a great idea. The "pay to rescue a failed quest" items mostly don't work in a raid, which again was well judged.

    I end up giving Turbine most of my gaming budget, yet in months when I buy a couple games off Steam instead I never feel like I'm getting "less game", or that I need to buy something to progress or to enjoy the game, beyond the requirement to buy at least some of the high-end content or subscribe once you've been playing for a while. And I love the fact that if I've got a good group going and we want to hit some pay-to-play area that one guy doesn't have, any of us can cough up 50 cents (or so) to bring him along.

    I'm glad they backed off from this recent madness - don't ruin a good thing Turbine!

    --
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  13. Re:Disappointed by poetmatt · · Score: 1

    free game has nothing to do with it. Why do people focus on shit like that? It shows a lack of understanding of what they do.

    Even a game which is for free, still has things which can be paid for. Also, all of that requires a userbase and/or customers. Screw those customers, and well, there goes your money too.

  14. Re:Disappointed by Toonol · · Score: 4, Informative

    Simply, you don't understand the situation. They put a link to malware and scams on their site, and encouraged their customers to go there. They sent your user ID and email address of everybody who even looked at it to the scammers, even if the user accepted no offer.

    If you have pre-cache turned on, your email and userid was sent even if you never left their site.

    Actually using any of the offers, if you were so foolish, would result in malware installations.

    You have to question either the competence or the ethics of any company that thought that was a good idea. I'm more prone to question their competence, in this case.

  15. Re:Disappointed by poetmatt · · Score: 1

    I love how he didn't reply to this. Somehow people think this is somehow more "ok" with a free game, even though it's blatantly unethical in any form.