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Why Aren't SSD Prices Going Down?

Lucas123 writes "NAND flash memory makers took an economic beating from 2007 through the first quarter of 2009 due to supply outstripping demand. During that time, solid state drives dropped in price 60% year over year. But after the economic meltdown, fabricators pulled back on production and investment in new facilities and the price of SSDs have remained flat or increased over the past year, and that is not expected to change until 2011. Until that time, SSDs remain 10x more expensive than hard disk drives. SSD vendors, however, are using a few tricks to get sales up, including selling lower-capacity boot drives that hit a sweet spot in the techie/gamer market."

28 of 249 comments (clear)

  1. Price Fixing, Oligopoly, Collusion, Etc. by eldavojohn · · Score: 4, Informative

    It's going to be really really hard to convince me that Asian electronics manufacturers aren't engaged in price fixing en masse against the rest of the world whenever a technology cost remains unnaturally high. Hell, after realizing how many times I was the victim of it with LCDs I pretty much expect it.

    I mean, really, I feel like a moron for ever knowing that they allowed price fixing -- even promoted it -- inside their borders and then believing that stopped at the rim of the continent. Right now the only question is how many markets is this happening in? They're obviously very good about it, little chance the regulators in other countries will catch it let alone the easily bribed authorities isntalled there.

    --
    My work here is dung.
    1. Re:Price Fixing, Oligopoly, Collusion, Etc. by TubeSteak · · Score: 5, Insightful

      It's going to be really really hard to convince me that Asian electronics manufacturers aren't engaged in price fixing en masse against the rest of the world whenever a technology cost remains unnaturally high. Hell, after realizing how many times I was the victim of it with LCDs I pretty much expect it.

      The /. title is "Why Aren't SSD Prices Going Down?" and the summary quickly provides and answer with "But after the economic meltdown, fabricators pulled back on production and investment in new facilities".

      There's a difference between price collusion in a mature market like LCDs versus a lack of capacity in a new market like SSDs.

      But congrats on your semi-paranoid stance.
      Why look at facts when you can just say "I'll never trust again".

      --
      [Fuck Beta]
      o0t!
    2. Re:Price Fixing, Oligopoly, Collusion, Etc. by TheKidWho · · Score: 3, Informative

      Intel's SSDs are made in the USA with Micron....

    3. Re:Price Fixing, Oligopoly, Collusion, Etc. by feepness · · Score: 3, Insightful

      I mean, really, I feel like a moron for ever knowing that they allowed price fixing -- even promoted it -- inside their borders and then believing that stopped at the rim of the continent. Right now the only question is how many markets is this happening in?

      Yeah! We need them to stop artificially raising prices through fixing so we can artificially raise them through tariffs!

    4. Re:Price Fixing, Oligopoly, Collusion, Etc. by d'fim · · Score: 3, Insightful

      Why look at facts when you can just say "I'll never trust again".

      Why not both?
      Historical facts tend to be more accurate than "gee I hope so" facts.
      The past can be a useful tool, because that's where all of the experience is.

      --
      Adherence to the truth is a form of disloyalty.
    5. Re:Price Fixing, Oligopoly, Collusion, Etc. by Em+Emalb · · Score: 3, Insightful

      The old motto is "Trust but verify".

      I use "Don't trust, verify, then trust."

      Works pretty well for me.

      --
      Sent from your iPad.
    6. Re:Price Fixing, Oligopoly, Collusion, Etc. by Smauler · · Score: 4, Insightful

      Or it could be that _everyone_ wants solid state devices now, and they're difficult to manufacture en mass quickly? There's no need for a global conspiracy theory here, it's just boring old supply and demand.

      Note that supply and demand looks a lot like collusion in many cases - When the demand rises, all suppliers automatically will increase prices at about the same time to reflect the market. The best answer is to wait until the product gets cheap, which _will_ happen soon(ish).

    7. Re:Price Fixing, Oligopoly, Collusion, Etc. by hairyfeet · · Score: 5, Insightful

      While I'm sure the geek here at /. will probably have their jaws drop at me saying this, I think there is an even simpler explanation, although price fixing may be adding to the equation. The simple reason is this....most folks don't want them, period.

      While the geeks and gamers are probably having heart attacks at saying this, the simple fact is most PCs have gone waaaaay past good enough several years back, and for most have reached ludicrous speed. I offer SSDs as an option on my new builds, and even after explaining the speed benefits don't have any takers, why? Because folks want bigger more than they want faster, that's why. And frankly with 2 Windows 7 PCs sitting here the difference in wake from sleep between SSD and HDDs isn't enough to worry about. My own Windows 7 PC at home wakes from sleep in about 8 seconds from cold to desktop, how much faster do you want?

      So I would say it is simply the fact that machines are crazy fast now, and with adequate RAM there simply isn't a need for SSDs unless your a gamer wanting the biggest ePeen. The smallest build I sell ATM is an AMD dual with 3Gb of RAM and Windows 7, and my customers just rave about how fast it is. For the same price as a 32Gb SSD they can get over a Tb of HDD space, and my customers would simply rather have bigger than faster. Plus with Windows 7 all you need is a fast 4-8Gb flash drive for Readyboost and you gain a lot of the SSD speed benefits without the SSD prices, at least in my experience. With games easily coming in at 5-7Gb a piece installed you really need at least 64Gb to see the benefits of SSD anyway.

      So I'd say the simple fact is SSD simply isn't needed on the desktop. Mobile is another story, with the non volatile nature of SSDs making them a good choice, but since most of my customers are simply doing the basics on their laptops (word processing, surfing) they really don't need anything bigger than the basic bottom of the line SSDs, which means there isn't the demand driving prices down. Even my hardcore gamer customer decided to go RAID 0 with a couple of Raptors rather than give up space for an SSD. Most folks would just rather have more than faster at this point IMHO.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    8. Re:Price Fixing, Oligopoly, Collusion, Etc. by Killall+-9+Bash · · Score: 4, Informative

      I offer SSDs as an option on my new builds, and even after explaining the speed benefits don't have any takers, why? Because folks want bigger more than they want faster, that's why.

      I do the same, and 90% of the time, they want SSD. You're not explaining it right.

      --
      "Prediction: within 10 years, Windows will be a Linux distribution." Me, 7-6-2016
    9. Re:Price Fixing, Oligopoly, Collusion, Etc. by dekemoose · · Score: 3, Insightful

      Decreasing production in response to decreased demand is a fairly typical business practice, it's just good operations. Likewise, most organizations are going to decline to make major investments on new operational capacity during a down economy (there is a school of thought that says that's the exact right thing to do, taking advantage of lower costs during a recession and preparing yourself for the upshot out of recession but we'll leave that argument for another time). This is not collusion it's intelligent business operations. I know that we as consumers would like all businesses to spew out as much product as they can at the lowest price possible and margins be damned but that simply isn't realistic to always expect in all circumstances. It's a luxury that the tech consumers have largely enjoyed but that doesn't mean that it has to be that way.

      Now, if all the makers of SSDs established an agreement between themselves that they would constrain production to a certain level (and I'm not saying this isn't happening) then it's collusion. There's a decent chance it's happening here, just don't automatically equate a business trying to maintain a decent margin on a product to unfair business tactics.

    10. Re:Price Fixing, Oligopoly, Collusion, Etc. by camperdave · · Score: 4, Insightful

      I'll never understand why people want tinfoil hats. They're just perfect parabolic reflectors for the underground mind ray transmitters. Think about it: where are government strongholds? Underground.

      --
      When our name is on the back of your car, we're behind you all the way!
    11. Re:Price Fixing, Oligopoly, Collusion, Etc. by chronosan · · Score: 3, Funny

      Forgetting: ", then verify again periodically."

    12. Re:Price Fixing, Oligopoly, Collusion, Etc. by petermgreen · · Score: 3, Insightful

      so seeing the prices go up as the manufacturers deliberately cut capacity... that I'll call unkosher.
      Not nessacerally when you consider delayed reactions.

      Consider each company in the market for widget X (lets assume for the moment that different brands of widget X are interchangable) has a minimum price at which they consider it worthwhile to make widget X. Each customer also has a maximum price they will pay for widget X. This gives us graphs of production VS cost and demand VS cost. Where these graphs cross is the natural price of the product.

      However it takes time to react to things. When demand at a given price point drops there are still half-made products, products sitting in warehouses and so on that the manufacturers want to shift. So it takes time for production to adjust downwards. It also takes time for production to adjust upwards when the market price rises. In other words the rate of production is a function not just a function of the current price but also a function of previous prices.

      Overshoot is hardly surprising in such a system.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    13. Re:Price Fixing, Oligopoly, Collusion, Etc. by TheKidWho · · Score: 4, Informative

      That's not true at all, a quick check on newegg:

      Intel X25-M 80gb: $225 or $2.8125/gb
      Corsair Extreme 64gb: $239 $3.73/gb
      Mushkin 64gb: $214 $3.34/gb
      Kingston SSDNow V+ 64gb: $205 $3.2/gb
      Kingston SSDNow V 64gb: $145 $2.25/gb

      Considering the performance and reliability edge you get with Intel compared to the other drives, it's well worth it.

    14. Re:Price Fixing, Oligopoly, Collusion, Etc. by bertok · · Score: 3, Insightful

      I offer SSDs as an option on my new builds, and even after explaining the speed benefits don't have any takers, why? Because folks want bigger more than they want faster, that's why.

      I do the same, and 90% of the time, they want SSD. You're not explaining it right.

      Some people sell it as an "either" option: You can either have the speed or the capacity, choose one.

      The solution is to simply sell both. An SSD for boot, apps, and speed sensitive data (think Outlook PSTs), and a huge spinning disk for everything else.

  2. Because... by TheKidWho · · Score: 4, Insightful

    SSD cost is limited by the cost to refine and turn Silicon into Flash Memory.

    The price will only go down as the process size goes down, currently at 32nm with Intel's Latest drives. Once it reaches 8nm or the like then the cost will truly be comparable to Hard Drives. Until then, don't expect a miracle.

  3. Yeah, why hasn't the price gone down? by BadAnalogyGuy · · Score: 3, Funny

    fabricators pulled back on production and investment in new facilities

    Joseph Smith once said that a man with one wife was blessed, but a man with more than one was cursed. I guess he meant that as the supply goes down, the more profit can be realized per unit.

  4. They'll go down eventually by mr_flea · · Score: 3, Insightful

    They'll go down eventually if you give it time. SSDs are now just getting popular. Larger LCDs are finally affordable now, and how many years did that take? They just need more time to get the manufacturing procedure and the like down. I'm sure advances in SSD manufacturing will bring them down in price eventually. Just be patient.

  5. They have... by MistrBlank · · Score: 5, Insightful

    The same 60GB drive I paid $230 for 6 months ago is now $130 after rebates and $160 before.

  6. Gartner is wrong by wonkavader · · Score: 3, Insightful

    OK, I think this bit from Gartner

    Garnter analyst Joseph Unsworth [says] "...The point here is SSDs will never, ever be able to match hard disk drives on price per gigabyte."

    is wrong. Flash is simpler than drives. The manufacturing requires less machining, materials, and human labor. I'm not saying next year or even five years out, but as SOME POINT, I am sure that memory devices like flash will be cheaper than disk drives on a per bit basis, or at least close enough that innovation on spinning drives will stop and that will allow flash/memory devices to pass them.

    Anyone agree/disagree?

    1. Re:Gartner is wrong by fuzzyfuzzyfungus · · Score: 5, Insightful

      Whether he is right or wrong really depends on how large a disk you want.

      Barring truly revolutionary advances in silicon device fabrication, and(I'm not sufficiently up on my physics to know for sure) possibly a change in physics, sputtering a thin metallic film with the appropriate magnetic properties will always be cheaper, per square centimeter, than fabbing a complex integrated circuit. Further, it is quite likely that the smallest possible magnetic domains will continue to be smaller than the smallest possible flash cells, so you get more bits per square centimeter, and you pay less per square centimeter with the magnetic stuff.

      However, as you note, Flash is pretty much ready-to-go. Virtually all the cost is the silicon. Packaging and soldering are relatively cheap(and, since every HDD also has a controller board, both technologies pay the "assemble a PCB" cost). With magnetic storage, though, whether HDD or tape, you have to build a fairly complex and expensive machine to enclose the cheap magnetic medium, and read/write, and keep dust off, and so forth.

      If you adopt the naive strategy of comparing each technology's "sweet spot cost"(ie. the cost/GB of the device with the lowest cost/GB of each tech), I suspect that Mr. Unsworth is correct, if not forever, at least for a long time. However, a great many applications don't actually care about that metric. If you know how many GB you need, you don't care about "what is the lowest cost/GB?" you care about "how can I most cheaply get X GB?"

      In the case of HDDs, the "sweet spot price" is somewhere between 5 and 10 cents a GB. However, the sweet spot is measured in 1-2 TB devices. If you, say, only needed 20GB, you would be unable to find anybody to sell you a 20GB drive for $1-$2. A quick look a newegg suggests that the cheapest retail HDDs are around $30-$35. You do get 80GB to 160GB for your $35; but you basically can't spend any less. The cost of a machined housing, hiqh quality spindle motor, packing, shipping, etc. just make that impossible. For the same $30-$35, retail, you are looking at around 16GB of flash(less if you want AES encryption and stuff, a little more if it is on sale). Thus, for any application that needs 16GB or less, SSDs are, in absolute $/GB terms, actually cheaper than HDDs(in addition to their other virtues: quiet, low power, shock resistant, small size, etc.)

      I suspect that, over time, HDDs will be cheaper than SSDs in "sweet spot price" more or less forever; but the capacity(currently around 16GB, was more like 8GB the last time I wrote something like this) below which the absolute cost advantage lies with SSDs will continue to creep up. If it manages to creep up faster than software bloats, we may reach the dramatic tipping point where an SSD is cheaper, as well as better, than an HDD for the boot volume of a "normal computer", as opposed to just embedded systems, the occasional netbook, and space/power constrained devices.

    2. Re:Gartner is wrong by JustinOpinion · · Score: 3, Insightful

      Barring truly revolutionary advances in silicon device fabrication, and(I'm not sufficiently up on my physics to know for sure) possibly a change in physics, sputtering a thin metallic film with the appropriate magnetic properties will always be cheaper, per square centimeter, than fabbing a complex integrated circuit. Further, it is quite likely that the smallest possible magnetic domains will continue to be smaller than the smallest possible flash cells, so you get more bits per square centimeter, and you pay less per square centimeter with the magnetic stuff.

      Apparently sputtering of magnetic films is in fact approaching a limit. As the bit density increases, the magnetic domains in the film need to keep getting smaller. The smaller domains become more and more susceptible to being randomly flipped (thermally or due to interactions between neighboring magnetic domains). Currently the envisioned solution is to create small isolated magnetic domains: basically magnetic nano-islands on a non-magnetic platter. This presents a whole bunch of new problems (e.g. getting the read/write head to repeatably track to such small locations).

      But this proposed 'bit patterned magnetic media' obviously increases the cost of HDD fabrication since you're no longer just sputtering a magnetic film; you have to pattern the disk platter (albeit with a relatively simple pattern compared to a microchip or even flash storage).

      This barrier is "close enough" that HDD companies are seriously researching how to make bit-patterned drives. (Hitachi is the company that I know for sure is working on it; no doubt others are, too.) Of course it's always possible that someone makes a discovery in magnetic thin films that lets us keep using simple layers for hard drives platters... (It's always difficult to predict such things!) ... but currently it looks like hard drives are going to become patterned in the future.

      If this happens, then it will close the gap, in a sense. With hard disks giving up one of their manufacturing advantages in order to push to greater bit densities, SSD will probably catch up and overtake.

    3. Re:Gartner is wrong by petermgreen · · Score: 3, Interesting

      In the case of HDDs, the "sweet spot price" is somewhere between 5 and 10 cents a GB. However, the sweet spot is measured in 1-2 TB devices. If you, say, only needed 20GB, you would be unable to find anybody to sell you a 20GB drive for $1-$2. A quick look a newegg suggests that the cheapest retail HDDs are around $30-$35. You do get 80GB to 160GB for your $35; but you basically can't spend any less. The cost of a machined housing, hiqh quality spindle motor, packing, shipping, etc. just make that impossible. For the same $30-$35, retail, you are looking at around 16GB of flash
      Sort of

      You can get a USB stick for that price but USB sticks are notdesigned to be mounted in a PC case (you could probablly tie one in and link it to an internal port somehow but I would consider it a bodge), usually not optimised for speed or high write cycle use and the USB interface and the fact they show up as removable drives will cause complications with using them as a boot drive (especially if you are a windows user).

      Compactflash cards can also be got in that price range but you need an adaptor to connect them up and mount them and then since those adaptors are usually designed for laptop or small form factor use you will probablly need an adaptor to mount the adaptor driving up the overall cost. Once again they also don't tend to be optimised for speed and high write cycle use like proper SSDs.

      Proper SSDs with SATA interfaces and a standard drive form factor seem to start at arround $90 (slightly less if you count after rebate prices) for 30GB (there are 16GB ones on the market but they cost MORE than the 32GB ones) . Further the form factor is a laptop one meaning you may also need to buy an adaptor plate (some but not all SSDs come with this in the box afaict) which costs another $15.

      You also talk about the "boot volume" as if it's a dedicated drive. There are probablly some enterprise conditions where that is the case but afaict for most desktops the same drive serves as boot drive and data drive. Granted some people don't have much data though.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
  7. Joseph Smith and the diminishing value of wives by wonkavader · · Score: 3, Funny

    Well, he'd know.

  8. All electronics have stayed/increased in price by odin84gk · · Score: 4, Informative

    Thanks to everyone shutting down factories during the recession, there is a severe shortage of analog parts, electrolytic capacitors, and some FET's. It is typical to see a 4-8 week lead time on an order of 20k. A 16 week lead time makes you Very uncomfortable and you start looking for second sources or redesigns.

    Some analog/digital companies are shipping at 16-24 week lead times.
    Some electrolytic capacitors are at a 40 week lead time.
    And at least one major company stopped accepting new orders.
    In the mean time, some distributors are starting bidding wars on parts that they do have.

    Right now, demand is far greater than the supply. It is going to be at least another year before prices start to come down.

  9. Two things. by fuzzyfuzzyfungus · · Score: 4, Insightful

    While the question of whether prices aren't being competed further down because of collusion, or just because of inescapable production costs is an interesting one(and hopefully somebody has their forensic accountants on it, just to be sure), it seems reasonably obvious why SSDs have settled into the niche that they have, and why the manufacturers are making the size/price decisions that they are.

    Now that the initial round of epically bad JMicron controllers are mostly gone, and the boring Samsung reference ones are confined mostly to build-to-order options on corporate laptops, all but the ghastliest SSDs are embarrassingly superior to HDDs for the sort of random mixed read/write that makes such a difference for desktop responsiveness. At the same time, though, nothing short of alien nanotech is going to allow them to touch HDDs in price/GB. That being so, you would expect to see SSD capacities largely cluster around "enough for a Windows boot volume, with a few key applications on it; but not much more". Anything less is largely useless to the target market(or, more accurately, anything less is aimed at the embedded devices market, and probably uses entirely different connectors and isn't sold at retail) and anything more gets very expensive very fast. This is, also, the reason why a lot of the high capacity (512GB to 1TB+) SSDs that you see are actually 2 or 4 of the vendor's lower capacity boards stuck together behind a cheap RAID chip. The market for the super high capacity ones just isn't all that big, at least among systems that use SATA as a storage connection bus, so the high capacity drives being sold are practically low-volume engineering samples, just polished enough to be sold for the usual early-adopter premium.

    The only real forces supporting the existence of SSDs larger than that are high-end laptops(if you only have one drive slot, you can't adopt the mixed SSD/HDD strategy), a few loony enthusiasts(if you are the sort of person who buys every highest-end video card on release day, you can probably be convinced to go for a couple of 512GB SSDs, in RAID of course, for your gaming machine) and some truly titanic databases run by the deep-pocketed(though it isn't clear how much of that is SATA connected, and how much is the directly PCIe attached stuff, which is even faster).

  10. Someone is buying massive quantities of them by melted · · Score: 4, Insightful

    Someone is buying massive quantities of them. That's the only explanation. The enterprise is only now catching up to the benefits of low latency SSD access. You can use fewer servers and serve data with much better latency and throughput for IO bound tasks. Anyone who needs low latency random access to data (ads, search, data warehousing, OLAP, content distribution networks, hotspots in map data serving, etc, etc) are switching to SSDs right now as quickly as their budget allows.

  11. Re:SSDs on the desktop: ReadyBooSSD anyone ? by viper66 · · Score: 5, Informative

    I think your facts are out of date. The latest SSDs beat hard drives in every category, sequential reads/writes and random reads/writes. SSD random write performance has been superior to the fastest hard drives for quite a while now. Performance is even better with TRIM and 4K alignment in Windows 7. It is sequential write performance that has typically been weak, but even that is no longer the case.