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Apple To Buy ARM?
gyrogeerloose writes "An article in the London Evening Standard claims that Apple has made an $8 billion offer to acquire ARM Holdings. For those few Slashdotters who don't already know, ARM makes the processor chips that power Apple's iPad, iPhone, and iPod Touch. However, ARM processors are also used by other manufacturers, including Palm and, perhaps most significantly, companies building Android phones. This explains why Apple might be willing to spend so much on the deal — almost 20% of its cash reserves. Being able to control who gets to use the processors (and, more importantly, who doesn't) would give Apple a huge advantage over its competitors."
This will be an Antitrust goldmine. And people say Microsoft are evil. Urgh.
And it is for this very simple reason that it would be blocked on antitrust grounds. Even if the slightly more lax regulators in the US would permit it, you can bet the Europeans wouldn't (ARM Holdings is based in the UK).
Ya I don't know why the assumption is that someone else wouldn't step in to the market. Someone like, say, Intel perhaps. Right now, there isn't a ton of interest in new designs in that space because of ARM. They work well, are low powered, and licensed such that they can be implemented cheaply by many people. Intel used to use ARM architecture in their Xscale chips (which are quite popular) before they sold that division to Marvell. As such, there's not a big reason to try and muscle in to the market, you probably aren't likely to make a lot.
However, if Apple decides to play king dick and charge a lot or simply say "Nope, nobody but us can have these chips," well that changes things. It isn't as though all the other mobile phone makers will shrivel up and die, rather they'll look for new hardware and someone like Intel will be happy to provide it for them.
However, that aside, you have to consider that businesses are often very careful about the licenses they make. When licensing an architecture like ARM, they may well get a full architecture license that lets them implement any of the designs they've licensed, in any form, in perpetuity. That sort of contract comes with a company when you buy it. You don't get to throw out their obligations. So while Apple could for sure change new agreements, any of the ones that stand they can't.
There's also the question of how willing companies that do the implementation of ARM, like Marvell, and fabs would be to play ball with Apple. Apple is only a small part of their business. So if Apple suddenly says "Nobody but us can have ARM," maybe Marvell says "Fine we aren't going to sell you any ARM chips." Now Apple has to design the final chip implementation, which isn't the same as the basic architecture. Then maybe the fabs say "Screw you, you've hurt our business cutting off ARM chips, we won't fab your product." Now they have to build or buy their own fab, which is massively expensive.
Hardball can be played multiple ways in the business world and you often find out there is a lot of mutually assured destruction situations out there. I can't see a situation where Apple trying to keep ARM to themselves would do anything but cause a competitor to ARM to arise and be used.
Well, Microsoft are evil.
That said, the summary has gross understatement...it's not just Palm or Android phones, it's essentially all phones. And unspeakable number of other consumer devices (heck, in your PC there are most likely more ARM cores than x86 ones...)
This is one deal which EU might not let through.
One that hath name thou can not otter
"Except that unfortunately Apple doesn't have the market share necessary for anti trust to kick in."
But ARM does.
See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
I just don't know where to begin. There are several points around which the "Apple is evil, this will kill the industry" hysteria fails:
1)This is a rumor. It's a completely unsubstantiated rumor. It may be true, there are a number of reasons it could be a good move for Apple, but it's sure as Hell not a fact yet. Calling Apple "evil" for something they may or may not even be doing seems a bit harsh.
2) In the event that this rumor turn out to be true, the deal will face regulatory scrutiny from agencies in (at the minimum) the US and EU. Probably several Asian countries as well. So assuming that Apple is considering this bit of "evil", several country's regulatory agencies will have to be either "evil" or "stupid" before it becomes a problem.
3) Assuming that Apple is really planning to make this bid, and it gets by the regulators, there are lots of reasons Apple would buy ARM, then simply continue with business as usual. ARM is hugely profitable. Buying them, then continuing their business model, would simply increase Apple's profits. Of course they would guide ARM's development to make things that Apple needs in particular, but a lot of those thing are the same as any other CPU customer would want. In this scenario Apple, at worst, is getting to guide ARM's dev model while getting their own licenses at a discount. Nice for them, but not game changing.
4) Assuming the worst case scenario, Apple buys ARM, gets it past the regulators, then takes their new found power and starts abusing it; is it really all that bad? They won't simply be able to cancel all the license agreements ARM already has. They'll have to slowing cut off the supply of ARM tech to the industry as old agreements expire and new tech isn't licensed. Given that it will have to be a slow process, there's plenty of time for a new player (or players) to simply inch into the niche as ARM is inched out. I'm sure Intel, AMD, or some other company no one has heard of yet would love to take over ARM's spot.
TL;DR: This is a rumor not a fact. It'll have to get by the regulators if it happens. If it turns out that it is real, and the regulators go for it, Apple may not abuse it. There's plenty of good reasons to leave things as they are mostly. If all of the worst possibilities occur, it still doesn't seem like it would be that awful for the industry, though it would certainly shake things up.
I don't need a million points of light, just two points of multi-mode fiber and a 10 Gig-E router.
Prices will never go below a certain level. If the unwashed masses start using Apple products then the aura of smug superiority will vanish.
Have you looked around? Everyone and their brother has an iPod or iPhone these days. I hate to break it to you, but the "unwashed masses" have been using Apple products for the last couple of years. The only "aura of smug superiority" I've seen about them are the Mac commercials and the attitudes of people here on slashdot.
"Growing old is inevitable; growing up is optional."