Several Link-Spam Architectures Revealed
workie writes "Using data derived from website infections, RescueTheWeb.org has found several interesting link-spam architectures. One architecture is where concentric layers of hijacked websites are used to increase the page rank and breadth of reach (within search engine search results) of scam sites. The outer layers link to the inner layers, eventually linking to a site that redirects the user to the scam site. Another architecture involves hijacked sites that redirect the user to fake copies of Google, having the appearance that the visitor is still within Google, but in reality they are on a Google lookalike that contains only nefarious links."
Consider doing all your banking, and any other sensitive stuff, on a computer totally separate from your web-surfing computer. Kind of like having a dummy wallet containing only petty cash and your ID when you go out at night versus your credit cards, etc.
Every time Google adjust the rankings to account for the current crop of deceptive SEO techniques, people think up new deceptive SEO techniques. It is a moving target and Google can't move too fast without thinking as they risk disrupting unaffected parts of the algorithm resulting in reducing its effectiveness when presented with genuine links.
Also Google may be the biggest name in town but they are not the only big name by a long shot. an SEO technique is not completely invalidated until such time as all popular engines have a away to discount it.
And the summary (didn't RTFA, sorry) doesn't state that the techniques were proven to be working, just that this is what people are trying.