The Data-Driven Life
theodp recommends a somewhat long and rambling article by Wired's Gary Wolf, writing in the NY Times Magazine, on recording and mining data about your personal life. "In the cozy confines of personal life, we rarely used the power of numbers. The imposition on oneself of a regime of objective record keeping seemed ridiculous. And until a few years ago, it would have been pointless to seek self-knowledge through numbers. But now, technology can analyze every quotidian thing that happened to you today. 'Four things changed,' explains Wolf. 'First, electronic sensors got smaller and better. Second, people started carrying powerful computing devices, typically disguised as mobile phones. Third, social media made it seem normal to share everything. And fourth, we began to get an inkling of the rise of a global superintelligence known as the cloud.' And the next thing you know, exercise, sex, food, mood, location, alertness, productivity, even spiritual well-being are being tracked and measured, shared and displayed."
Ask the megacloud to track the writing pretention quotient rate of change across social networking superintelligence thegoogle synergy.
From the quotation given, you might think TFA was about "the cloud" and sharing data in it. It's not, despite the fact that many posts in response seem to think it is.
Basically, the article is about people who collect data about their own lives and then analyze it. Most of the anecdotes given in the article have nothing to do with online communities, media, etc. If you're a person who has tracked your finances, weight, exercise, etc., you know what this is. The anecdotes give some more extreme versions of this tendency to collect data and analyze things about one's own life.
There is some reflection on how more people can do this now with greater ease because technology facilitates it -- both in data collection and in data representation/analysis. But the "sharing," mobile devices, "social media," "cloud," and such stuff mentioned in the summary quote are barely addressed elsewhere in the article... except as vehicles for personal (i.e., primarily private) data collection.