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iPad Is Destroying Netbook Sales
Hugh Pickens writes "Fortune magazine reports that sales growth of low-cost, low-powered netbooks peaked last summer at an astonishing 641% year-over-year growth rate but netbook sales fell off a cliff in January and shrank again in April — collateral damage, according to Morgan Stanley's Katy Huberty, from the January introduction and April launch of the iPad. In support of Huberty's theory, she offers a Morgan Stanley/Alphawise survey conducted in March which found that 44% of US consumers who were planning to buy an iPad said they were buying it instead of a netbook or notebook computer. In related news, Apple announced that it sold its one millionth iPad last week, just 28 days after its introduction on April 3. 'One million iPads in 28 days — that's less than half of the 74 days it took to achieve this milestone with iPhone,' says Steve Jobs, Apple's CEO. 'Demand continues to exceed supply and we're working hard to get this magical product into the hands of even more customers.'"
Geesh... "destroyed"? "fell off a cliff"?
no bias in this article
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Or maybe netbook sales are cratering because instead of delivering quality models with high performance and low power packed into a lightweight enclosure, companies like Dell have axed all but the most profitable models, and replaced SSDs with magnetic disks and raised prices to the maximum they can squeeze out of customers. Netbook selection is terrible now compared to what it was a year ago. Last year there were many models and there was a price war, now there are a few models and they're just crappy low-end notebooks.
I'm going to feel just a little bit sad for the owners of those million iPads when they drop the price and kick out the next version in 6 months. They'll be outraged, but Jobs will just say "hey, at least it wasn't 2 months this time!"
Why on earth would you want to use an iPad to browse the internet if you have a laptop? Tiny screen, no Flash support, no keyboard... when did it become hip to use crippled devices?
Try it.
Growth in netbook sales is slowed down to "only" 6% YOY as of April. This means that they're just as strong as last year, just not going up at an insane exponential rate which is, by definition unsustainable for many generations. They are not *cratering* as the summary implies.
People buy toys. . .
641% wow man.. thats a lot of growth, if they could keep that up the number of netbooks in the market doubles roughly every month, it would only take just under 3 years for the entire population of the world to have a net-book (starting with 1 net-book at the 1st month) isn't it more likely that the net book market has saturated itself. I find it hard to understand how people can compare these two different product types, these tablets don't even have keyboards, and cost at least 2wice as much. enough already with this apple out to conquer the world hogwash don't believe the hype
An iPad is really a "new class" of device: a "content access" tool rather than a "content creation" tool. A notebook is really good for creating stuff. But for viewing stuff, its actually decidedly second-class.
And netbooks are just small notebooks: with all the limitations that a notebook has.
An iPad is different: it actually sucks for creating content for the most part: the keyboard just is a steaming pile of "not good" compared with even the keyboard on the XO laptop. But for data access it is brilliant: Light weight, long lived, easy to use.
And with the app ecology, apps are just more "data to access", and its really good at that. I'd expect to see, eg, a lot of interesting industrial/business applications as well start to develop. Its not just a "for fun" device really, its just a reflection that there are different roles for devices, and apple built a specialist-in-a-different direction device.
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Its also entirely possible that people have begun to realize that netbooks are just annoying.
Too small for long term use, too large for stuffing in your pocket or a small purse, battery life no better than my MBP for the same tasks and utterly incapable of doing the same things. Not useful as a phone.
Netbooks were a cute fad but lets face it, they aren't really useful to most people and it took people a little bit to realize it.
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So what you are saying is that the ipad is worthless in your opinion, which is more relevant than the fact the ipad is doing very well. Slashdot hated the ipad but all of their misguided and out of touch opinions couldn't change the fact that the ipad is a good product from the standpoint of the manufacturer and the consumers who purchase it.
They show a chart that lists declines in Netbook YoY growth from July of 2009, and cite the iPad as being the reason why. The iPad wasn't even ANNOUNCED until January of 2010.
The chart doesn't list netbook sales, but rather the rate of growth over the last year. You'll note that netbook sales still have positive growth.
So despite the fact there was this sudden MASSIVE surge to buy netbooks in the past two years, netbook sales continue to grow. But the growth rate of that surge did not continue upward. And even though the decline started six months before anyone had heard of an iPad, clearly this is all about the iPad.
Bull-fucking-shit. But nice try.
That being said, I'd buy an iPad at $200. For $300 or more, I expect more PC-like functioanlity and would prefer a netbook. In fact, Asus makes a nice convertible netbook/tablet that is cheaper than the iPad, has 10 times the storage, a faster processer, a webcam, I can install whatever software I want, it runs Flash, has more RAM, has a full keyboard built-in when I want it, etc. etc. etc.
If I can get that at $450, why would I want to spend so much more for far less functionality?
Oh, the i-before the name!
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Why on earth would you want to use an iPad to browse the internet if you have a laptop? Tiny screen, no Flash support, no keyboard
When I wanted to sit on my comfy chair on my deck wrapped in a blanket with a coffee in one hand and /. in the other.
Or when I want to browse while standing for an hour on the train twice a day.
Or when I want to just not carry around a 5lb brick everywhere I go when not working.
Or when I don't want unblockable popups.
... when did it become hip to use crippled devices?
You mean like a motorcycle instead of a car?
You mean like a regular cell phone instead of a smart phone?
You mean like a laptop instead of a desktop?
Many people like to use whatever is appropriate to the task.
I have a netbook and an ipad and for me the ipad is a much, much better machine.
For one, it's battery life is astounding.
Secondly, the build quality is superb. It feels solid. The netbook in comparison is too flexible and feels very cheap.
Third, I like tools that do what they are designed to do well. For some, no flash is deal breaker. For me, I don't miss flash one iota.
I use the ipad for watching movies, email, surfing, reading, and games. In other words consuming content (ack - I hate that phrase). For these uses, it's hardly a crippled device. At least no more crippled than, say, a Nintendo DS or an XBox. Different devices, different uses. Personally, I'm a fan of simple tools that do a limited number of things well.
>Tiny screen?
Not. Smaller than a 15.6" laptop? Sure but bigger or equivalent to most netbooks.
At that price, it'd better be.
> no Flash support
We are still fracking talking about this? Please.
They still haven't fixed it, and they're clearly not going to. All the talk in the world about HTML 5 doesn't change the fact that many, many web sites use Flash, or that there's no HTML 5 equivalent of the Flash developer tools. Until either the iPad changes or the web changes, the iPad will be cut off from a big part of the web.
On screen keyboard in landscape mode does fine for typing pretty long missives
Having used an iPad myself, I beg to differ. I wouldn't recommend that screen for typing an SMS, much less a blog post.
It's really not "crippled" or "limited", not in the knee-jerk manner most consider. It's a nice productivity tool,
It's crippled in the sense that there are many applications you can't get, web sites you can't use, and tasks you can't perform with it, all because Steve has a chip on his shoulder. As for "productivity tool"... well, maybe with a Bluetooth keyboard hooked up. But at that point, you might ask yourself why you're trying to make it into something it doesn't want to be, and whether you might look a bit less silly using a device where the keyboard is attached to the screen.
and, it's a great device to have in the house or for travels. It does a ton of stuff.
Heh. You know what's an even greater device to have in the house or for travels, something that does even more stuff? A netbook. Comparable screen, lower price tag, actual keyboard, and uncrippled OS.
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The people getting iPads DON'T WANT A BIG LAPTOP! They're getting the iPad specifically because it's NOT BIG. What part of that is so fucking hard to understand?!
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I think most things would make more sense if geeks coupled it to the fact that most consider their users to suffer from id10-t or PEBCAK problems. While that's not really true either, most people don't want a "computer" the way us geeks look at a computer. They don't want to know about CPU and RAM and GPU and so on, it's kind of like asking them to assemble a car by what engine, transmission, brakes and exhaust system go together. They want a car that solves a transportation problem. => limited models
Likewise with Apple's walled garden, honestly already people DO NOT know how to use their gizmos. Most of them will never ever see the fence, and if they do it'd feel tiny like the borders of North Korea. Geeks are like running full speed towards it and go like "See, there's a fence there" while others are like "Ok whatever, but what's everything else I haven't explored like? There *are* 200k apps here that do all sorts of cool shit." As many have said when they suggest a computer or internet driving licence, people don't know how to administrate their own systems. They depend on others whether it's their geeky kids, friends, family, computer shop or the support line or whatever. What the geeks are saying Apple takes away is something they already feel they have very little knowledge and control over. => don't care about lockdown
Also, geeks have a blind spot for missing user interface disasters, but common users have a blind spot for missing back end disasters. We try something, realize it's crap and move on. They try it, struggle, struggle some more and think computers are really, really hard or that they are dense. They have huge learning costs and only understand function, not concept so each application is almost like new to them. Users like being put in front of one piece of good software, it does not have to be the ultimate software of all time but better than trying to figure out which of five open source clones are actually any good. This is why they always ask for "brand" products like Photoshop, they don't know good from bad but assume that with a famous product it's as easy as it'll get. => iEverything
Apple makes products for the huge group who doesn't "really" want the complexities of those products, which turns out to be most of us. I have to admit that while I'm insanely geeky in some areas, for example my washing machine has more than a dozen programs and 95%+ of the time I use the basic 40 degree program. My photo camera has a bunch of manual settings but 95%+ of the time I just want to use the intelligent everything. Kinda like the Wii, I've managed to get even my parents to try it. They wouldn't touch PC or console games with a 10 foot pole. Any product you make that lets "everyone else" use something will be a huge hit. Just admit you're not in the "everybody else" category.
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