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iPad Is Destroying Netbook Sales

Hugh Pickens writes "Fortune magazine reports that sales growth of low-cost, low-powered netbooks peaked last summer at an astonishing 641% year-over-year growth rate but netbook sales fell off a cliff in January and shrank again in April — collateral damage, according to Morgan Stanley's Katy Huberty, from the January introduction and April launch of the iPad. In support of Huberty's theory, she offers a Morgan Stanley/Alphawise survey conducted in March which found that 44% of US consumers who were planning to buy an iPad said they were buying it instead of a netbook or notebook computer. In related news, Apple announced that it sold its one millionth iPad last week, just 28 days after its introduction on April 3. 'One million iPads in 28 days — that's less than half of the 74 days it took to achieve this milestone with iPhone,' says Steve Jobs, Apple's CEO. 'Demand continues to exceed supply and we're working hard to get this magical product into the hands of even more customers.'"

2 of 911 comments (clear)

  1. Not surprising by TheRaven64 · · Score: 5, Interesting

    NetBooks were always strange devices. Marginally more portable than a laptop (although not portable enough to fit in a pocket), and a lot less powerful. Their only real advantage was their cost. They were very cheap, but since the original EeeeeeeeeeeeeePC they've gradually crept up in price and now they're just too expensive for what they are.

    The iPad, in contrast, is not just a cheap laptop. It fills a distinctly different need to a laptop. I've not entirely worked out what that need is - it seems to target a market that doesn't contain me - but it's clearly not the same set of uses as a laptop.

    The iPad isn't killing Netbooks, they're doing that all by themselves. The iPad is just giving people who might have bought one and never used it after the first couple of months something different to waste their money on.

    --
    I am TheRaven on Soylent News
  2. Re:After a month of daily use... by nine-times · · Score: 5, Interesting

    Yeah, I don't agree that it's "the perfect web surfing device"-- but not for the reasons you're going to get flamed for. People are going to call you crazy because it's a little screen, no Flash, no physical keyboard, etc., but after using an iPad for a while, that's not the stuff that bothers me.

    The real problem with the iPad as a web browsing device is in how it handles tabbed browsing. I browse the web in a particular way, and it's not quite linear. When I'm reading through a page, if I come across a link that interests me, I open it in a new tab in the background. Then I continue on reading the page until there's nothing else I want, and I close the tab. That automatically brings me to the next tab, from which I do the same thing. It's a very easy and natural way of processing things, and I barely understand the point of having multiple web pages open at the same time if you're not managing things that way.

    On the iPad, however, you don't really have tabs. Instead you can back into some other screen where all your open pages appear as thumbnails. Not only is the transition of moving in and out a bit slow and aggravating, but there's no way to open a new page in the background. If you "Open in New Page", it automatically zooms you out, opens a new page, and zooms into that page. Worse yet, a lot of times if you have multiple pages open and you switch from one to another, the page you've just switched to will automatically reload itself. ??!! The whole reason I'd want to be able to keep pages open in the background is so that they'll be all loaded up and ready to go. If I have to wait for them to load each time, then I may as well just bookmark them and avoid the whole shrinky-zoomy animation.

    Apple needs to fix that experience. Along with everything else, they have these nice big touchscreens, and the best way they can come up with to change between web pages is to press a button that zooms you out to look at thumbnails? We can't get functionality to have a quick 3-finger swipe take you to "next tab"?