iPad UK Pricing Confirmed; Apple UK Tax Applied
The iPad will be available in the UK and eight other countries from 28 May 2010; both models will be available for pre-order on 10 May. Reader marcopolo007uk adds a note from iPad-Review.co.uk with pricing: "WiFi Models: 16GB / 32GB / 64GB — £429 / £499 / £599. 3G versions: 16GB / 32GB / 64GB — £529 / £599 / £699. These are a little higher than some had guessed... The Apple Tax stings the UK consumer again." At the current exchange rate, these prices are right around 150% of those offered in the US.
Just to put the cheapest one into context:
* iPod Touch - £189
* Dell Laptop (Outlet) - £300
* Acer / Dell Laptops (Retail) - £400-450
* ePC "Netbook" - £200
* Dell "Netbook" - £139
* Sony "Netbook" - £399
So you could get two iPod Touches, or a Dell Laptop AND Dell Netbook, Sony Netbook, or two ePC Netbooks for this money?
In the US an iPad is more than twice as expensive as a netbook. Netbooks start at $230, but the iPad Starts at $500.
My brother has an iPad, and it is nothing like a netbook, so I don't know why people compare them. Right now the iPad is in a class of it's own. Don't point me to some slate computer with a desktop OS. The iPad is built from the ground up to be what it is. That's true of no other tablet computing product on the market today.
1) The exchange rate is 1.46.
2) VAT is 17.5% and included in the UK price.
See my calculation above, and come back with a real response.
The 1.175 is the VAT, at 17.5%... Really, epic fail at reading comprehension.
$499 * 1.175 / (1.468$/£) = £399.27