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iPad UK Pricing Confirmed; Apple UK Tax Applied

The iPad will be available in the UK and eight other countries from 28 May 2010; both models will be available for pre-order on 10 May. Reader marcopolo007uk adds a note from iPad-Review.co.uk with pricing: "WiFi Models: 16GB / 32GB / 64GB — £429 / £499 / £599. 3G versions: 16GB / 32GB / 64GB — £529 / £599 / £699. These are a little higher than some had guessed... The Apple Tax stings the UK consumer again." At the current exchange rate, these prices are right around 150% of those offered in the US.

3 of 248 comments (clear)

  1. Re:The OP forgot VAT. by Anonymous Coward · · Score: -1, Offtopic

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  2. ta30 by Anonymous Coward · · Score: -1, Offtopic

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  3. Re:EU/UK vs. American Pricing by Anonymous Coward · · Score: -1, Offtopic

    Let me guess - in Europe, you'd pay exactly those prices listed? No sales tax added on?

    So you'd pay £429 / £499 / £599 / £529 / £599 / £699 for an iPad and not a penny more in sales/VAT?

    That's one thing we have in North America - the prices listed ($499/$599/$699/$629/$729/$829) are sans sales tax. So add anywhere from 0% (a few states), to 5-10% to the actual price that Americans pay. Or in Canada, anywhere from 5-15% in sales taxes.

    In the UK, the prices tend to be all inclusive - you pay what you see, so all the hidden consumption taxes get built in. VAT of nearly 20%, plus other import taxes and duties and the like. I'm guessing the price gap is a lot smaller than you think.

    It's just that governments have used built-in taxes to hide how much taxes are really on products. Happens on this side of the pond with stuff like gas when you actually break down the price.

    For example, the 16GB WiFi iPad - £429 is around $630 US. $500 US for the same iPad, plus taxes will probably mean one pays $530-$550 in the US. If we assume the total tax load is (VAT+importation taxes plus duties) 20% for the UK, that $500 iPad becomes $600 instantly.

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