Wii Could Be What the Doctor Ordered

crimeandpunishment writes "The American Heart Association and Nintendo are teaming up to promote Wii. The popular games can be branded with the AHA's logo, to indicate that they're considered a healthy choice. As part of the deal, Nintendo will donate $1.5 million to the AHA. The Heart Association is concerned about childhood obesity, and now concedes that its campaign for traditional forms of exercise just isn't getting through."

Comments

Re:AHA will "endorse" Wii games

[Trepidity]

In theory, as a non-profit charity dedicated to reducing the incidence and impact of heart disease, the AHA should be making its endorsements on the basis of some sort of measure of validity, not selling the rights to use the AHA logo as a purely commercial transaction.

Now presumably they did actually evaluate these games, but it sure gives the appearance of something being a bit more commercial than charitable if they gave their endorsement of these games in return for a $1.5 million donation.

Re:Don't underestimate the Wii

[MichaelSmith]

The thing is that there are scales of exercise. For a morbidly obese person playing a wii game might be a good workout. For somebody who is already very fit it might be of no benefit at all.

Re:Sort of healthy

[Ethanol-fueled]

Alarmist yuppies like you are part of the problem.

Playing outside(or at all, for that matter) is much less fun than it used to be because of overprotective parents who feel the need to keep their kids on short leashes and wrapped in bubble-wrap.

Because of people like you, the American Heart Association would never put their name on a football because you'd sue them if your kid missed a pass and got a bloody nose.

With apologies to Matt Stone and Trey Parker -- America, FAT yeah.

Re:AHA are a joke

[oldhack]

Applies to most of the medical PR orgs.

I trust my mechanics more than my doctors, and y'all should. Chances are, your mechanics are more honest than your doctors.