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Google Stops Ads For "Cougar" Sites
teh31337one writes "Google is refusing to advertise CougarLife, a dating site for mature women looking for younger men. However, they continue to accept sites for mature men seeking young women. According to the New York Times, CougarLife.com had been paying Google $100,000 a month since October. The Mountain View company has now cancelled the contract, saying that the dating site is 'nonfamily safe.'"
If I may play devil's advocate for a second:
In most cases, an older woman seeking out a younger man is looking for a hook-up (women aren't morons, they know that men 10-20 their junior won't marry them). I don't have enough interest in this subject to do in-depth research, but I'm willing to bet a significant portion of CougarLife's clients are married women with children looking for something on the side - which is indeed "nonfamily safe".
In contrast, an older man dating a younger woman is much more likely to end up in a relationship or marriage, and while an older man actively looking for a younger woman is clearly looking to hook up as well, he is also much more likely to be looking for something more substantial, which means he's in a position to do so - meaning, not married and not in a situation where the outcome of the services provided by [his dating site of choice] will be a threat to his family.
Turning down CougarLife's ads might be wrong based on other factors, but the "nonfamily safe" rational itself seems pretty sound to me.