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Intel Considers Hardware Acceleration For Google's WebM Format

CWmike writes "Intel is considering hardware-based acceleration for Google's new WebM video file format in its Atom-based TV chips if the format gains popularity, an Intel executive said on Thursday. Announced last Wednesday at Google I/O, WebM files will include video streams compressed with the open-source VP8 video codec, which was acquired by Google when it bought On2 Technologies in February. 'Just like we did with other codecs like MPEG2, H.264 and VC1, if VP8 establishes itself in the Smart TV space, we will add it to our [hardware] decoders,' said Wilfred Martis, a general manager at Intel's Digital Home Group."

139 comments

  1. Nice by hhawk · · Score: 1

    It would be nice to have hardware support.. and the support of Intel.. and guess they don't want to be accused of favoring some parties and not others.. and certainly there is a cost to adding to the hardware but still is it not also a chicken and egg problem?

    --
    http://www.hawknest.com/
    1. Re:Nice by Anonymous Coward · · Score: 2, Insightful

      No offense, but I'd be happier to see theora support added first, since that is more or less guaranteed to be devoid of current patent litigation.

      If they added 'webm' support as well I wouldn't mind though :

    2. Re:Nice by fuzzyfuzzyfungus · · Score: 5, Insightful

      There is certainly some chicken-and-egg concern(though this might be obviated by the fact that Google has a massive arsenal of web videos, and a browser, and mozilla could probably also be counted on).

      As for costs, it wouldn't surprise me if the format was designed(in part) to keep those low. Remember the analysis linked to here a few days ago? The punchline was, in essence "very much like h.264, except in a few specific ways that are largely worse". Now, assuming that the On2 people aren't complete morons(which would also imply that their new Google overlords are complete suckers), why would they create a codec like that?

      Well, h.264 is the best supported(in terms of software, and embedded hardware decoders) of modern video formats. It is also considered to be quite good, the product of research by a large number of people and entities. However, it is patent encumbered. Therefore, you would expect a rational competitor to do the following: Copy h.264 as closely as possible in all unpatented respects, or respects where patents can be worked around. Nobody is giving you any extra credit for re-inventing the wheel, and (unless you have particular reasons to believe the contrary) trying to do so would likely result in a worse wheel. Where the spec is simply too patent encumbered, implement the least-worst replacement for that bit that isn't encumbered.

      Based on that technical analysis, it strikes me as extremely likely that this is more or less what On2 did. Do a patent search, presumably focusing on the MPEG-LA pool, and any other likely suspects. For any parts of h.264 too heavily covered to engineer around the patents, make the smallest legally tenable compromise.

      Since the vast majority is extremely similar to h.264, this will likely make adding hardware support cheaper, since most of the dedicated decoder logic and/or embedded DSP firmware can be shared between h.264 and WebM, with small additions to cover the differences.

    3. Re:Nice by westlake · · Score: 1, Interesting

      However, it is patent encumbered. Therefore, you would expect a rational competitor to do the following: Copy h.264 as closely as possible in all unpatented respects, or respects where patents can be worked around. Nobody is giving you any extra credit for re-inventing the wheel

      The problem here is that H.264 licensors are industrial giants like Mitsubishi Electric.

      Philips. Samsung. LG. Fujitsu. Hitachi, NTT...

      It's easy to forget that H.264 is a broadcast standard:

      NTT Electronics has produced the world's first High 4:2:2 Profile HDTV/SDTV encoder/decoder. With outstanding flexibility through its support of both the MPEG-2 and AVC/H.264 video compression formats, the HV9100 series fits any situation in this period of transition between any formats. HV9100 series

      The geek sees the web and the cell phone. But this battle is playing out on a much larger stage.

    4. Re:Nice by daveime · · Score: 4, Funny

      What about hardware support for animated GIFs, if today is "ridiculous uses for an FPGA day" ?

    5. Re:Nice by Anonymous Coward · · Score: 2, Insightful

      When the chicken is youtube the egg better hurry the hell up or the farmers will be pissed.

    6. Re:Nice by BikeHelmet · · Score: 1

      Since the vast majority is extremely similar to h.264, this will likely make adding hardware support cheaper, since most of the dedicated decoder logic and/or embedded DSP firmware can be shared between h.264 and WebM, with small additions to cover the differences.

      That's overly optimistic. They'll both use completely separate code paths.

      But since they decode in similar ways, any hardware optimized for decoding H.264 will decode VP8 very well.

    7. Re:Nice by kangsterizer · · Score: 1

      or is it?
      Seems to me more and more people are actually watching videos from the net, or via their provider's private net, not via DVB-T and friends.

    8. Re:Nice by sakdoctor · · Score: 2, Funny

      I want hardware support for Windows XP search dog. Do it intel!

    9. Re:Nice by jgagnon · · Score: 1

      Hardware acceleration for my coffee pot in the morning would be nice, too.

      --
      Remember to maintain your supply of /facepalm oil to prevent chafing.
    10. Re:Nice by K.+S.+Kyosuke · · Score: 1

      Hardware acceleration for my coffee pot in the morning would be nice, too.

      Why don't you just throw it out of the window?

      --
      Ezekiel 23:20
    11. Re:Nice by RightSaidFred99 · · Score: 1

      I'm not sure if you know this or not, but Theora - it sucks. Almost nobody's using it for anything serious, and this will be doubly true in the next few years.

    12. Re:Nice by treeves · · Score: 1

      He lives in the basement? (Even if it were a daylight basement, there wouldn't much be opportunity for gravitational acceleration to come into play.)

      --
      ...the future crusty old bastards are already drinking the Kool-Aid.
  2. Well, that's all folks. by GNUALMAFUERTE · · Score: 0, Flamebait

    Thank you for playing, H.264. Microsoft, Apple, it was nice having you.

    But open, patent free standards have prevailed. I am not stupidly praising google or buying the do no evil crap. I am just saying, in this case they did the right thing.

    Google is the ONLY major player around HTML5 that is playing fair, and that is something we have to recognize. Maybe there's some hope for the future ...

    --
    WTF am I doing replying to an AC at 5 A.M on a Friday night?
    1. Re:Well, that's all folks. by Anonymous Coward · · Score: 5, Insightful

      So beceause Intel may add VP8 hardware acceleration that it means that H.264 (which dominates in pretty much every area of home video and VOD, etc) is done? lolwut?

    2. Re:Well, that's all folks. by _merlin · · Score: 4, Informative

      WTF? Intel might add hardware support for this codec and you declare victory? Intel is a bit-player in hardware video decoders. H.264 is already everywhere. Also, I don't know where you get the idea that it's patent-free. You simply can't make a modern video codec without treading on someone's patent any more, and this is no exception. Remember MS proudly announced that VC1 was patent-free, too. It's all a form of corporate trolling.

    3. Re:Well, that's all folks. by shutdown+-p+now · · Score: 4, Insightful

      It doesn't mean that. What it does mean is that Theora is done, though.

    4. Re:Well, that's all folks. by Anonymous Coward · · Score: 0

      Sweet! Another nail in the coffin of the Evil Empire(tm). You must be jizzing in your pants.

      Loser.

    5. Re:Well, that's all folks. by Anonymous Coward · · Score: 0

      Implying that theora wasn't DOA from the start.

    6. Re:Well, that's all folks. by Anonymous Coward · · Score: 0

      "bit player"? Intel is in more laptops than any other graphics chip, and IGPs are in 90% of all laptops. What in the hell are you talking about them being a bit player?

    7. Re:Well, that's all folks. by GNUALMAFUERTE · · Score: 1, Offtopic

      What the fuck mods?

      How the fuck is this flamebait? A MAJOR hardware manufacturer. Probably the most relevant and biggest hardware making in history is willing to support an open standard. And one of the biggest players in the industry is the one pushing that open standard (Google). It's already supported by all relevant Free Software packages (i.e: ffmpeg), Out of the 5 major browsers, 3 already implemented it, and another (no one but MS's IE) said it'll support it if you have it installed.

      That's what I call a FUCKING MAJOR BREAKTHROUGH.
      This is the closest we've ever been to having an actually open, compatible web. And my comment is flamebait? I'm just fucking happy that this is happening, and I'm just recognizing an incipient victory when I see it.

      Now, go ahead an mod this down too if you want.

      --
      WTF am I doing replying to an AC at 5 A.M on a Friday night?
    8. Re:Well, that's all folks. by cynyr · · Score: 2, Interesting

      how about your phone? your TV? your bluray player? thats right, TV's + phones + blueray players > laptops(and some of those have that broadcom crystalHD card thing in them)

      --
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    9. Re:Well, that's all folks. by Anonymous Coward · · Score: 0

      You may want to look up what the Intel Digital Home Group actually does. Hint: It's not laptops.

    10. Re:Well, that's all folks. by slimjim8094 · · Score: 5, Interesting

      You simply can't make a modern video codec without treading on someone's patent any more, and this is no exception.

      Yes, that's the MPEG's assertion. However, your comment implicitly asserts that Google is tremendously stupid. Even Google's biggest detractors can't reasonably make that claim.

      Google is pushing the format pretty hard. And after all, they bought On2 in the first place. And, considering they must have a truckload of lawyers who specialize in software patents, they'd know if they had a timebomb on their hands. They sure aren't acting like it, which leads me to believe that they think they can make a very good case that it's patent free.

      As for the format itself, it's certainly inferior to h264 - but I'll take slightly larger size/worse quality for patent free any day of the week.

      --
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    11. Re:Well, that's all folks. by larry+bagina · · Score: 1

      google is an h.264/MPEG-LA licensee so they won't be affected if it infringes on that patent set.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    12. Re:Well, that's all folks. by Lunix+Nutcase · · Score: 0, Flamebait

      So if Google thought that there were no patent issues why don't they indemnify any of the VP8 users from patent claims? Oh right, that's because they've already licensed the MPEG-LA patent pool so they're already protected.

    13. Re:Well, that's all folks. by dlanod · · Score: 1

      All they are saying is that "if it gets popular, we may support it". So... they're basically saying nothing but the obvious, given it's in their interests to support popular formats anyway.

    14. Re:Well, that's all folks. by slimjim8094 · · Score: 4, Interesting

      Google gains nothing by releasing an inferior codec under the same restrictions. After all, if you need the MPEG patents, why not just use MPEG4?

      I imagine they're working up to it. More specifically, they're probably fishing for a lawsuit so they can prove that it's kosher.

      --
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    15. Re:Well, that's all folks. by causality · · Score: 2, Informative

      google is an h.264/MPEG-LA licensee so they won't be affected if it infringes on that patent set.

      They will be affected if such additional usage of patented items requires the payment of further license fees that they did not anticipate.

      --
      It is a miracle that curiosity survives formal education. - Einstein
    16. Re:Well, that's all folks. by Anonymous Coward · · Score: 0

      without treading on someone's patent

      How many of those patents have been tested? I'll bet it's not many. I'll bet the holders do not want them tested. I'll bet there are prices that can settle these matters. We're talking about Google and Intel here; they have patent lawyers. Good ones. They have deep pockets. Pockets deep enough to settle patent disputes.

    17. Re:Well, that's all folks. by twidarkling · · Score: 2, Insightful

      It's flamebait because it's a completely unwarranted conclusion. You've got it pumped up to +4 right now, somehow, but the flamebait was a better moderation idea. Seriously, how is h.264 "finished" just because someone's willing to add it to their decoder spec? Nothing in that post was insightful, informative, or interesting (objectively speaking. It was pure opinion, which may be subjectively interesting). The only thing it did was try to start a fight over what's better, h.264 or this. That's the very definition of flamebait.

      --
      Canada: The US's more awesome sibling.
    18. Re:Well, that's all folks. by prockcore · · Score: 1

      My TV doesn't support h264. Even fancy HD digital cable still uses mpeg2.

    19. Re:Well, that's all folks. by Anonymous Coward · · Score: 0

      OR that the patents it does use are owned by ON2 hence Google

    20. Re:Well, that's all folks. by mjwx · · Score: 1

      Google is the ONLY major player around HTML5 that is playing fair, and that is something we have to recognize. Maybe there's some hope for the future ...

      This is true, but it does not guarantee a victory for Google or for open standards.

      We have entered the FUDwar, the FUD launching has begun in full and it does not matter that open standards and Google are slinging truth. With the patent case it does not matter what is true necessarily but what MPEG-LA and its backers, most notably Apple and Microsoft can get judges and lawyers to believe. Google also understands this.

      Right now, Google and open standards are the Allies, Apple is Nazi Germany and Microsoft is Imperial Japan. I suppose IBM would be the Soviet Union but that's not withstanding, all sides are looking for the atomic bomb, and that bomb is a patent law which decimates the opposing side.

      The war is far from over, in fact it has only just begun.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    21. Re:Well, that's all folks. by dave420 · · Score: 1

      Are you kidding? Google still has a shit-load of work to do getting VP8's spec (which, apparently, is just based on chunks of C++ code, complete with comments and TODOs) up to the level of H.264's (which is an actual formal specification). H.264's support is ubiquitous. VP8's is not, and even Intel adding hardware decoding to their Atoms isn't going to change that. Not even close. H.264 is the video codec of the moment, and it very likely to stay that way for considerable time. Theora is the codec that should be worried about this, as VP8 is far better than it, and is also open-source. HTML5 has nothing to do with codecs. That is, and always has been, up to the implementation of the browser to choose. Just as the img tag doesn't specify what image formats a browser should support. What the fuck are you smoking?

    22. Re:Well, that's all folks. by Hal_Porter · · Score: 1

      Your faith in your friends is your greatest weakness, young Jedi

      Soon you will witness the power of this fully armed and operational patent pool.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    23. Re:Well, that's all folks. by Hal_Porter · · Score: 1

      Bawww! I wrote a rabid post cheerleading Team Freedom and got modded down. The hive has rejected me! Now I'll have to face the terror of individuality.

      Hey kiddo Microsoft, Fox News and Big Oil want cheerleaders too. And unlike Team Freedom they actually pay them. Plus they don't have any of that awkward peer moderation.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    24. Re:Well, that's all folks. by macshit · · Score: 1

      How many of those patents have been tested? I'll bet it's not many. I'll bet the holders do not want them tested. I'll bet there are prices that can settle these matters. We're talking about Google and Intel here; they have patent lawyers. Good ones. They have deep pockets. Pockets deep enough to settle patent disputes.

      Very, very, good point. So far fear, and FUD, have kept the game going. It will be interesting to see what happens when someone actually has the balls to say "bullshit" and back it up with a legal team.

      --
      We live, as we dream -- alone....
    25. Re:Well, that's all folks. by AHuxley · · Score: 1

      Content Apple Adobe MPEG-LA patent pool Profit You vs
      Content Apple MPEG-LA patent pool Profit You
      Content Google MPEG-LA patent pool Profit You vs
      Content Google VP8 Profit You
      Everybody is trying to cut one lawyer/developer step out of the profit/content/consumer chain before they demand a drink from the credit card # typing consumer.

      --
      Domestic spying is now "Benign Information Gathering"
    26. Re:Well, that's all folks. by timmarhy · · Score: 1

      ok lets test this. i'll go out and buy a device with h.264 and you go buy a device supporting VP8, and first person back posts wins.

      --
      If you mod me down, I will become more powerful than you can imagine....
    27. Re:Well, that's all folks. by timmarhy · · Score: 1

      K i'm back with a h.264 device. guess i win.

      --
      If you mod me down, I will become more powerful than you can imagine....
    28. Re:Well, that's all folks. by TheRaven64 · · Score: 1

      Theora still has its use. It's less processor intensive than VP8 or H.264, and does about as well at low bitrates. This makes it a good choice for low-quality videos that need to play on older hardware.

      --
      I am TheRaven on Soylent News
    29. Re:Well, that's all folks. by TheRaven64 · · Score: 1

      DVB-T, at least in the UK, uses both MPEG-2 and H.264. If you get over-the-air HDTV from the BBC, it's H.264. If you get the same channels via satellite, they're MPEG-2.

      --
      I am TheRaven on Soylent News
    30. Re:Well, that's all folks. by Anonymous Coward · · Score: 0

      Who has a bluray player?

    31. Re:Well, that's all folks. by mr_mischief · · Score: 1

      What they're saying is that MPEG-LA, Apple, and Microsoft won't scare them away with patent threats just by saying VP8 is infringing on H.264. Whether that means they believe it doesn't infringe or that they're willing to pony up licensing funds isn't really clear from the summary.

    32. Re:Well, that's all folks. by Anonymous Coward · · Score: 0

      That's wrong. Over satellite, H264 (under DVB-S2) is used for all HD broadcasts on Sky.

    33. Re:Well, that's all folks. by Yvan256 · · Score: 1

      Intel makes homes?

    34. Re:Well, that's all folks. by Yvan256 · · Score: 1

      Wow, only two minutes. You must live above a Best Buy or something.

    35. Re:Well, that's all folks. by Anonymous Coward · · Score: 0

      He works in one.

    36. Re:Well, that's all folks. by Tacvek · · Score: 1

      Besides the fact that TV and Bluray players may well be using generalized DSP cores for hardware acceleration.

      Bluray players are especially likely to have programmable DSP cores, since they need to support:

      • MPEG2 (aka H.262) required by DVD-Video and Blu-ray
      • AVC (aka H.264) required by blu-ray
      • VC-1 required by blu-ray
      • quite possibly support for MPEG-4 ASP (a superset of H.263), required to support original DivX videos

      Nevertheless, your bluray player probably does not have a web browser, so who cares if it has WebM support. It was never intended for you to play WebM videos by burning them to disc and putting them in your bluray player.

      The same logic makes WebM support irrelevant for TVs, Nobody has ever specified a way to transport WebM over coax, composite cables, component cables, s-video, or HDMI. Further very few TV have a web browser, so that is irrelevant.

      Thus the only devices likely to have use for WebM acceleration are PCs (where) Intel is very popular, and cell phones. Many of the cell phones powerful enough to support H.264 are Using TI's OMAP processors, which have a general DSP which can be programmed to accelerate WebM.

      --
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    37. Re:Well, that's all folks. by agent_vee · · Score: 1

      It makes me wonder if Google purposely released a vague and poorly written specification for VP8 just to make it hard on MPEG-LA to search through for any patent violations.

  3. Not the first time by Anonymous Coward · · Score: 5, Informative

    Its not the first time that someone has had to build and incredibly similar version yet slightly worse, just to fill a civic need. On2 is doing what Tesla did when Edison prevented him from using his lightbulb design.

    1. Re:Not the first time by Anonymous Coward · · Score: 1, Funny

      Actually Tesla's version was superior to Edison's, do your research.

    2. Re:Not the first time by Anonymous Coward · · Score: 1, Informative

      Except that On2 didn't create VP8 out of charity. If it wasn't for Google buying them, VP8 would have never been open sourced.

    3. Re:Not the first time by rumith · · Score: 1

      Google is doing what Tesla did when Edison prevented him from using his lightbulb design.

      There, fixed that for you

    4. Re:Not the first time by mr_mischief · · Score: 1

      Never is a long time. Did you know Theora is based on VP3? Eventually they probably would have done the same thing, just not so soon.

    5. Re:Not the first time by Anonymous Coward · · Score: 0

      Considering that tesla invented the fluorescent light bulb, I would in fact consider that yes, yes teslas was better than that stupid incandescent that everyone is now getting rid of in favor of CFL.

  4. Maybe if it gets popular? by frinkster · · Score: 2, Informative

    How long will it take to get popular? 1 year?
    How long will it take to design the hardware implementation? 6 months?
    How long will it take to get into production? 1 year?
    How long will it take to get into a product that is on store shelves? 6 months?

    This is too long. Intel may as well have said they aren't interested. 3 years from now there are going to be how many tens of millions of devices with hardware H.264 support and no way of upgrading to VP8 support? People aren't going to toss these things in the trash just so the can buy brand new devices that give them the exact same experience.

    1. Re:Maybe if it gets popular? by ducomputergeek · · Score: 4, Informative

      3 years from now? H.264 is on my computers, my blu ray player, my phone, my camera, my video camera, it's everywhere now. In order for any codec to replace H.264 it has to be technically superior, just not "free". And from what I've seen, VP8 is better than Theora, but still not H.264.

      --
      "The problem with socialism is eventually you run out of other people's money" - Thatcher.
    2. Re:Maybe if it gets popular? by frinkster · · Score: 5, Interesting

      My point is that by the time Google and their partners could get this into widespread use, H.264 is going to be in even more widespread use than it is now.

      If Google wanted to really compete, the time to do it was a few years ago. It's too late now. The only way to stop H.264 is to come out with a codec that makes H.264 look like bloated garbage. This isn't such a codec.

      Anyway, that's my opinion. I would love to be proven wrong - I don't really want to have to start paying royalties in 2015.

    3. Re:Maybe if it gets popular? by Microlith · · Score: 3, Informative

      People aren't going to toss these things in the trash just so the can buy brand new devices that give them the exact same experience.

      And chances are they won't have to. Few devices have silicon h.264 decoders, instead having a DSP and a software h.264 codec. Plenty faster than a regular software decoder, cheaper and more flexible than a fixed decoder.

    4. Re:Maybe if it gets popular? by Anonymous Coward · · Score: 0

      How long will it take to get popular? 1 year? How long will it take to design the hardware implementation? 6 months? How long will it take to get into production? 1 year? How long will it take to get into a product that is on store shelves? 6 months?

      This is too long. Intel may as well have said they aren't interested. 3 years from now there are going to be how many tens of millions of devices with hardware H.264 support and no way of upgrading to VP8 support? People aren't going to toss these things in the trash just so the can buy brand new devices that give them the exact same experience.

      Oooh, oooh! Look at me!! I can pull numbers out of my ass to lend false credibility to my opinion without ever substantiating them! See, look, I never explain how similar standards took this long to implement nor do I explain why WebM won't be an exception to that norm. Did that go over your head so you didn't notice that's precisely what I did? I are so talented!

    5. Re:Maybe if it gets popular? by Anonymous Coward · · Score: 2, Interesting

      There is a good chance that it is gone too far already but considering the company pushing this codec and their ties to the internet and marketing muscle in general, I wouldn't be so quick to count them out yet.

      Remember, google is starting to release their own channel along with the fact they own YouTube and a host of other services, all of which I am betting will be migrated over to this format all of which is supposed to be supported in the new HTML setup they are going for. Face man, they are like the new Microsoft of the internet minus all the evil stuff they did to their customers.

    6. Re:Maybe if it gets popular? by rtfa-troll · · Score: 5, Interesting

      This only needs to get to be the current GIF vs PNG situation and it's enough. There are still GIFs on the internet everywhere. They will never go away. However, nobody needs to put new content in GIF format because PNG is available everywhere. GIF licensing fees are now taxes on stupidity and help to mean that IP supporting companies become ever less competitive.

      That means that the entire television industry, which is locked into H.264 will become less competitive against the internet / Google / web / open access type companies. This is the reason why the MPEG-LA is desperately spreading FUD. Hint; if you know that there's a patent which is essential to a particular existing standard there is absolutely no reason not specify exactly which patent it is out loud. If you don't do it you risk losing money for accusations of bad faith. If these people really knew which patent it was, then they wouldn't say they had it (admit they've done that analysis) without specifying exactly where the breach was. The very fact the MPEG-LA says there are patents but won't specify which shows that there actually aren't any.

      --
      =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
    7. Re:Maybe if it gets popular? by mjwx · · Score: 3, Insightful

      3 years from now? H.264 is on my computers, my blu ray player, my phone, my camera, my video camera, it's everywhere now. In order for any codec to replace H.264 it has to be technically superior, just not "free". And from what I've seen, VP8 is better than Theora, but still not H.264.

      No, it has to be used more by providers. Why does everything have a H.264 codec, because Youtube and everyone else uses H.246. What Google needs to do is to get providers to switch to VP8 and make their intentions clear to swtich off H.264. HW manufacturers will follow the providers.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    8. Re:Maybe if it gets popular? by Hal_Porter · · Score: 3, Informative

      The patents on GIF have expired. It's not just as free as PNG. Plus it supports animation. Also a lot of software - notably Photoshop - tends to produce smaller GIFs than PNGs for most images because the GIF generation code is more optimized.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    9. Re:Maybe if it gets popular? by eulernet · · Score: 2, Insightful

      My bet: the next version of Google Chrome will include the VP8 codec, and Youtube will provide VP8 encoded videos.

      Since Chrome is gaining more market share every day, VP8 could become the standard de-facto for Web streaming, especially if Youtube doesn't support H264.

      Google doesn't care about offline products.

    10. Re:Maybe if it gets popular? by Anonymous Coward · · Score: 0

      Also a lot of software - notably Photoshop - tends to produce smaller GIFs than PNGs for most images because the GIF generation code is more optimized.

      No, it's because GIF only supports 256 colors.

    11. Re:Maybe if it gets popular? by BikeHelmet · · Score: 1

      APNG (.png) supports animation in any non-IE web browser.

      A properly optimized PNG file will often be half the size of a gif, and supports 24bit colour too...

    12. Re:Maybe if it gets popular? by kangsterizer · · Score: 1

      Let's say the Google overlords are good to the little people these days.. and successful or not that's certainly worth the try.
      In any case when going to youtube and having VP8 served through flash, VP8 will have some market share, not matter what.

    13. Re:Maybe if it gets popular? by Hal_Porter · · Score: 1

      Well there are very optimized GIF encoders.

      E.g. I've got a test image PNG image generated by Vista's Snipping Tool which is a screenshot with few colours. It is 25.4KB.

      Serif Photoplus 6.0 has an image optimizer which is like Photoshop's but not quite as good. On the other hand Serif Photoplus is Free Software and Photoshop isn't.

      Now I run my test image through the optimizer. It can save it as a PNG file at 23.2KB or a 256 colour GIF at 15.6KB. However with GIF I can reduce the bit depth further, e.g. to 16 (8 is clearly too few for this image). Then it's 12.0KB. With PNG I don't have that option. IIRC this was true with Photoshop too, at least the last time I used it.

      So in this case I get the following

      PNG from Snipping tool 25.4KB
      PNG from Serif Photoplus's optimizer 23.2KB
      GIF from Serif Photoplus's optimizer 15.6KB (default settings, 256 colours)
      GIF from Serif Photoplus's optimizer 12.0KB (manually tuned 16 colours)

      Now if I load the original PNG into IrfanView, drop the bit depth to 16 and write a PNG file with PNGOUT I get 7.0KB. Deflate is after all better than LZW.

      Still with Photoplus GIF still produces the smallest files. Of course if it allowed you to specify palette size with PNG that would change. But the fact is that right now it doesn't.

      Even better the tool should have a "Auto size Palette" option that automatically creates a palette just big enough to contain all the colours in the original image for both PNG or GIF. You'd allow the user to override the calculated size.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    14. Re:Maybe if it gets popular? by Hal_Porter · · Score: 2, Insightful

      APNG (.png) supports animation in any non-IE web browser.

      APNG was also voted down as a standard - MNG is the official way to do animation but no one supports it.

      http://sourceforge.net/mailarchive/message.php?msg_name=3.0.6.32.20070420132821.012dd8e8%40mail.comcast.net

      A properly optimized PNG file will often be half the size of a gif, and supports 24bit colour too...

      Part of the problem with PNG is that a lot of applications will generate 24bit PNGs for images that would be smaller if they used a palette.

      In both cases PNG's official feature set often works against it.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    15. Re:Maybe if it gets popular? by Anonymous Coward · · Score: 0

      And yet, none of those devices will play web videos.

    16. Re:Maybe if it gets popular? by TheRaven64 · · Score: 1

      A few of those DSPs have instruction sets that are tweaked to make it easy to implement H.264, but given the similarities between H.264 and VP8, it's likely that they'll also make it easier to implement VP8.

      --
      I am TheRaven on Soylent News
    17. Re:Maybe if it gets popular? by Vekseid · · Score: 1

      No, it has to be used more by providers. Why does everything have a H.264 codec, because Youtube and everyone else uses H.246. What Google needs to do is to get providers to switch to VP8 and make their intentions clear to swtich off H.264. HW manufacturers will follow the providers.

      I think they might just throttle it and put up a notice. They would need to let their users know that their phone is using 'outdated software' or whatever.

    18. Re:Maybe if it gets popular? by David+Gerard · · Score: 1

      Some say this has already happened. I use Chromium nightlies that include VP8 and use YouTube's HTML5 VP8. It's lovely.

      --
      http://rocknerd.co.uk
    19. Re:Maybe if it gets popular? by tepples · · Score: 1

      Even better the tool should have a "Auto size Palette" option that automatically creates a palette just big enough to contain all the colours in the original image for both PNG or GIF.

      Even GIMP has "remove unused colors" when converting an image to indexed color mode.

    20. Re:Maybe if it gets popular? by tepples · · Score: 1

      Animated GIF supports 256 colors for the first frame and 255 colors for each additional frame in a combined group, with a separate palette per frame. It's entirely possible to make an image with two frames that make up a 256-color rough pass and a 255-color detail pass, and some web sites actually used this before PNG became well supported in all popular web browsers.

    21. Re:Maybe if it gets popular? by quickOnTheUptake · · Score: 1

      Same with FF and Opera. And IE9 will support it as long as the codec is installed. Which means that when these versions actually role out, the vast majority of desktop browsers that support the video tag with also support WebM.

      --
      Mod points: Guaranteed to remove your sense of humor.
      Side effects may include gullibility and temporary retardation
    22. Re:Maybe if it gets popular? by Hal_Porter · · Score: 1

      Most people would rather stick pins in their eyes than use GIMP though.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    23. Re:Maybe if it gets popular? by Anonymous Coward · · Score: 0

      Most people would rather stick pins in their eyes than use GIMP though.

      No, most people would do no such thing. It's possible you might do it, but I can't speak for you, can I? Neither can you speak for me, nor, indeed, for most people. So why don't you simply shut the fuck up or at the very least speak only for yourself in the future? Ok? Good.

    24. Re:Maybe if it gets popular? by Anonymous Coward · · Score: 0

      Nerd rage : the funniest rage.

    25. Re:Maybe if it gets popular? by makomk · · Score: 1

      APNG was also voted down as a standard - MNG is the official way to do animation but no one supports it.

      Mozilla used to support MNG, back before they ripped out support in favour of their new APNG format.

  5. Sounding good over all by Sycraft-fu · · Score: 5, Interesting

    According to their page AMD, ARM, nVidia, MIPS, Marvell, TI, and Freescale are all onboard. That leaves pretty much just Intel and Analog Devices as the only two major chip makers for various devices that haven't cast in. If they can get widespread hardware support, it means that devices will likely have WebM acceleration by default, simply due to the chips they use. That being the case, enabling software support for it makes good sense.

    I think it has a real shot at becoming the streaming media standard. H.264 is likely to remain the high quality standard for video because it is used on Blu-ray and a good deal of recording devices, but WebM could well take over streaming. While it isn't as high quality per bit, it is good enough (after all, VP6, its predecessor is used in a good deal of Flash video) and free is hard to say no to. If devices support it in hardware, then there you go.

    Have to see how things shake out, but I'm optimistic. There's a large base of support for it in all the right areas. Only real thing that could sink it is a successful patent lawsuit. However I believe Google when they claim they've evaluated it before and after purchasing On2 and they are confident. I think it is likely that if VP8 infringes on any patents, it infringes only on ones that they can find prior art for, and that they may also have some patents of their own they can hit back with.

    Here's hoping. Not only would a completely free format be good various uses, but its existence should force MPEG-LA to keep H.264's licensing terms reasonable.

    1. Re:Sounding good over all by Lunix+Nutcase · · Score: 1

      and free is hard to say no to

      So that's why Theora has been such a smashing success?

    2. Re:Sounding good over all by pseudofrog · · Score: 2, Insightful

      Because it sucks and has no corporate support.

      VP8 doesn't suck and appears to be gaining corporate support.

    3. Re:Sounding good over all by Lunix+Nutcase · · Score: 0, Troll

      VP8 doesn't suck

      Then you've apparently never used it or you actually fell for that shitty comparison from their website which was nothing but misleading marketing material.

    4. Re:Sounding good over all by Anonymous Coward · · Score: 0

      don't forget about ogg!

    5. Re:Sounding good over all by EricJ2190 · · Score: 2, Informative

      I have used VP8, and I'd also say "VP8 doesn't suck." I will agree that On2's website for it is misleading. I will also agree that H.264 does a better job of compressing video than VP8. However, just because VP8 falls short of the best performing format available doesn't mean it sucks. VP8 still is a good format, and I would argue that it is the best patent-free format for web video, assuming Google is correct about its patent status.

    6. Re:Sounding good over all by Seth+Kriticos · · Score: 1

      Ogg is a container format, not a video codec, you dimwit!

    7. Re:Sounding good over all by Anonymous Coward · · Score: 0

      I have used it. I'm also saying it doesn't suck.

      The license benefits of VP8 far outweigh the quality delta from my point of view. I understand that YMMV but you need to start understanding that a lot of us care about "free" (in both senses of the word), and our numbers are growing. It's not just us bearded hippies anymore, technology megacorporations are starting to see the same benefits we do.

      or in other words, stop trolling and start thinking.

    8. Re:Sounding good over all by magus_melchior · · Score: 1

      If MPEG-LA wanted to be really nasty about it and keep it out of the courtroom, they could pressure the chip makers not to support WebM much in the same way Microsoft pressured OEMs: "You do that and I'll make you pay more licensing fees", or the more modern, "Thanks for not supporting a rival, here's a sweet licensing deal and more free (gratis) software!".

      Yes, it's probably illegal in many jurisdictions to do that, but corporate entities have discovered that it's often more cost-effective to break the law and pay a penalty rather than follow the law in the first place. Not only that, only video professionals and a subset of computing geeks care about how the video data is compressed and streamed-- most Joes who buy their new shiny smartphone isn't going to care unless it doesn't work, and if we try to explain it, their eyes often glaze over.

      --
      "We are Microsoft. You shall be assimilated. Competition is futile."
    9. Re:Sounding good over all by makomk · · Score: 1

      Nope, VP8 sucks, and it's not surprising. Part of the reason Theora got such a bad reputation is that VP3 had some really dubious design decisions which took years to correct. VP8 looks like it's not quite as bad, but it's still got some decidedly dubious aspects (bad support for quantizer selection, slow bitstream coding method, generally poor encoder, etc).

  6. We BM? by Anonymous Coward · · Score: 0

    hmm, sounds like a personal problem to me. a smelly one at that....

    (okay, okay, I had to)

  7. Re:Mod me down you dumb faggots by MightyMartian · · Score: 2, Insightful

    Political correctness might be misdirected, but posting "niggers" several times in the row is still vulgar, rude and a sign of a fucking moron.

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  8. With how close VP8 is to h264 by Anonymous Coward · · Score: 1, Insightful

    With how close they are to each other as a format, it shouldn't be too hard to make it decode in hardware as most of the stuff is already there. Hell, with how close they are you could probably rig up a decoder that already ran partially in hardware as is.
    It is a win for VP8 but not exactly like it would be a hard thing to do or even expensive on Intels part.

    To be honest, this actually looks like the logical thing to do on their part.
    1) Format becomes popular that is already mostly able to run on your current designs and is also free to use and implement.
    2) Modify your process to finish the hardware decoding on your system as it was cheap and mostly already done.
    3) Profit, you now have another selling point for your hardware with little (relatively speaking) financial investment on your end.

  9. They already support h.264... by tlhIngan · · Score: 3, Informative

    Given that VP8 is really just a minor modification of h.264, and Intel already supports h.264 decoding in hardware, what exactly has to be done to support VP8? Modify the driver to reload the proper DCT constants and other minor things. The only hardware stuff I can see is if the hardware is hardwired for h.264 in which case they need to rewire it to be a little more flexible. But given they support many codecs already with the same pieces, it should be already in place (a lot of other pieces get reused decoding VC-1, for example).

    Surely all the h.264 blocks could be re-used as VP8? In which case Theora's practically dead because everything supports h.264 decoding already and can probably be trivially converted to support VP8 as well.

    Heck, you probably can do the same with an h.264 encoder to have it spit out a VP8 bitstream...

    1. Re:They already support h.264... by Anonymous Coward · · Score: 0

      Parent's link is SPAM. Please mod to the depths of hell.

  10. Don't believe the trolls by Anonymous Coward · · Score: 2, Interesting

    I don't think there is actually a _single_ h.264 hardware component that could be directly reused for a vp8 decoder. Maybe if you designed your motion compensation engine with a lot of filter flexibility it could be reworked for vp8 without too much work... but really, in engineering "similar" is not the same as "the same". For the reuse of pre-existing parts "the same" is what counts.

    1. Re:Don't believe the trolls by Anonymous Coward · · Score: 0

      Instead, I argue: do not believe parent. There is nothing H264 specific about many HW acceleration tricks. It is just an API offered to the software that accels certain operations. The trick is no write your vp8 decoder to use the exposed functions used for h264 and you will speed up decoding of vp8 as well.

    2. Re:Don't believe the trolls by mr_mischief · · Score: 2, Informative

      For the devices using a SIMD engine and a DSP to do H.264 with instructions in firmware, it's just a firmware upgrade to support other codecs that are substantially similar. That maybe not be the approach everyone's using, but it seems a likely combination for some devices. Lots of ARM-based devices tend to use this, if I'm not mistaken. Cell phones and tablets would be a good place to not have to spend an extra dollar for licensing costs, too.

    3. Re:Don't believe the trolls by Anonymous Coward · · Score: 1, Informative

      Exactly, see the VP8 technical analysis by Dark Shikari

      The very example the OP refers to (DCT) is telling:

      H.264 uses an extremely simplified “DCT” which is so un-DCT-like that it often referred to as the HCT (H.264 Cosine Transform) instead. This simplified transform [...] can be implemented entirely with adds, subtracts, and right shifts by 1.
      VP8 uses an extremely, needlessly accurate version[..]

  11. Re:Mod me down you dumb faggots by NeutronCowboy · · Score: 0, Offtopic

    so yeah, the first poster was rude. what of it?

    Nothing. And that's why he is sitting at -1. If he wants to make a political statement, there are better ways to do than post as AC on Slashdot.

    --
    Those who can, do. Those who can't, sue.
  12. Victory, with VP8 at 0% market share? by YesIAmAScript · · Score: 2, Informative

    What a ridiculous statement.

    H.264 is massively entrenched. Which content do you think you're going to get in VP8? DirecTV already adopted H.264. Cable is stuck on MPEG-2 at the moment, but will definitely take whichever format allows them to use their limited bandwidth most efficiently (H.264). What about cable in Europe, DVB? Nope, that already went to H.264. Will pirates give up a little bandwidth to use a free CODEC? They're already pirating content, you think they care about licensing fees for CODECs? Blu-ray? H.264 (and VC-1). CD-DVD? AVS.

    The bizarre part to me is that you got modded up for your comment. Who thought this comment added to the conversation?

    I think VP8 will get some use, but victory over H.264 is extremely unlikely. It's just too little, too late to take the lead.

    --
    http://lkml.org/lkml/2005/8/20/95
    1. Re:Victory, with VP8 at 0% market share? by MtViewGuy · · Score: 1

      H.264 is entrenched, but it has one BIG downside: it requires a license from MPEG LA to use it on a commercial scale. That's why there is interest in VP8, especially if this new format gets hardware acceleration support from the likes of Intel, AMD/ATI and nVidia. It could mean a potential drop in the cost of Blu-ray disc mastering and production, since we no longer need to pay MPEG LA a license, meaning less expensive discs and players.

    2. Re:Victory, with VP8 at 0% market share? by tepples · · Score: 1

      It could mean a potential drop in the cost of Blu-ray disc mastering and production, since we no longer need to pay MPEG LA a license, meaning less expensive discs and players.

      Existing Blu-ray Disc players would not support VP8 discs, only MPEG-2, VC-1, and H.264 discs.

    3. Re:Victory, with VP8 at 0% market share? by MtViewGuy · · Score: 1

      But since most Blu-ray players are flash-upgradeable, they could potentially add accelerated VP8 support in the future.

      People are scared that after 2015 MPEG LA could seriously up the licensing costs for H.264, and that could increase the price of hardware and software everywhere.

  13. Re:Mod me down you dumb faggots by Anonymous Coward · · Score: 1, Funny

    fyi, the crowning achievement of any internet troll is to type "niggers" and have some dork post a 5000 word essay (that nobody reads) in response.

    congrats, you are more meaningful to some basement-dweller than the $100 hooker he lost his virginity with.

  14. MOD PARENT DOWN! (SPAM) by Anonymous Coward · · Score: 0

    Oh, look, a spammer. Looks like someone needs to have their account modded into oblivion.

  15. PARENT IS SPAM by Anonymous Coward · · Score: 0

    Please flag...

  16. Massively entrenched??? by Anonymous Coward · · Score: 0

    Massively entrenched??? It's in hardware of about 1% of systems that are used to view digically compressed systems. It's in less than 10% of computer systems by default.

    It's only massively entrenched in your heart either because Apple did it or because you hate the idea that some corporation somewhere is not getting a shitload of cash for nothing.

  17. Oh please. by Anonymous Coward · · Score: 0

    "People aren't going to toss these things in the trash just so the can buy brand new devices that give them the exact same experience."

    This is consumer electronics you're talking about. Regularly trashing the "old junk" to replace it with the "new shiny" is not only normal, the industry depends on it. Doesn't matter whether it's actually an improvement for the end user.

    Buy our new iAwesum PLUS 2011 Turbo Rainbow Limited Edition!!!!1 now featuring VP8 technology!

  18. For the same reason MPEG/LA don't by Anonymous Coward · · Score: 0

    For the same reason MPEG/LA don't.

    1. Re:For the same reason MPEG/LA don't by Lunix+Nutcase · · Score: 1

      MPEG-LA does it because they know they can't guarantee that there aren't any submarine patents on the technology they license. If Google was truly confident that VP8 doesn't infringe any patents then they would be indemnifying their users.

  19. Apple did almost nothing by YesIAmAScript · · Score: 1

    They have like 1 patent out of 200 or something.

    Developing CODECs isn't "nothing".

    I have no idea where you get your idea that it's only on 10% of computer systems. It's on every Mac and Windows 7 machine for starters. And that's over 10% of the market. And anyone who has VLC or Windows Media Player on other platforms.

    And support for it is near ubiquitous in HD video players. Portable ones, etc. That's a big market. As I mentioned, it's in cable (and free to air) systems in Europe, it's on all DirecTV boxes that do HDTV (and many that don't). It's in virtually all HD camcorders.

    You're detached from reality.

    --
    http://lkml.org/lkml/2005/8/20/95
    1. Re:Apple did almost nothing by Hal_Porter · · Score: 1

      H.264 is also supported by Flash.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    2. Re:Apple did almost nothing by jedidiah · · Score: 1

      Most PCs and mobile devices don't support enough of h264 for it to be really interesting. The members
      of the Cult of St. Steve like to make noises about how iThing this or that has built-in support for
      h264 but when the rubber hits the road the iThing needs a degraded version for playback.

      The audio equivalent would be the iThing only supporting mp3 up to 64kb/s.

      Most TVs and STBs don't have any sort of hardware decoder for h264. A lot of the devices that do
      have a watered down version of h264 support that doesn't match up to what is being broadcast by
      the likes of the BBC.

      AirVideo is a manifestation of this.

      --
      A Pirate and a Puritan look the same on a balance sheet.
  20. The chicken and egg question..for non-creationists by DriftingDutchman · · Score: 1

    The egg came first; the first egg from which the first chicken emerged was laid by a bird that we would not fully classify as a chicken. The actual resulting chicken was the result of a genetic mutation relative to the mother.

  21. Sure by Anonymous Coward · · Score: 0

    Just like ogg vorbis is "done" -- oh wait, except for my massive personal collection that works just fucking great at home, and will continue to work just fucking great until the day I die.

    Give us a break already. Just because a technology doesn't enjoy mainstream support doesn't mean it's "dead". Theora will continue to be improved, and someday will meet or exceed the mainstream formats, just like ogg vorbis did. Eventually video formats will become a commodity, just like music formats did. It would be nice if the mainstream adopts it, but if not, that certainly doesn't mean it's going away. We're talking about tools for jobs, not religion.

    In conclusion, STFU already.

    1. Re:Sure by shutdown+-p+now · · Score: 1

      Fine, let me rephrase.

      Theora is done as an HTML5 video codec.

      (what else matters, anyway?)

      Hope that makes you feel better...

  22. 3 years for *INTEL* by DrYak · · Score: 1

    This is what it will take for INTEL to support hardware accelerated VP8.
    Mainly because they'll have to create a full blown VP8-core (or more likely, try to see if they can modify the existing video core and cram in the few missing parts).
    That's because their embed 3D chips aren't that brilliant and Larrabree project is heading nowhere.

    Now, for other companies, it might simply be a purely software problem, leveraging the various SIMG, DSP & GPU components.
    Theora has hardware implementation runing on the SIMD and DSP featured in *current* OMAPs
    Although VP8 is more complex, it might still be solved, for example using some GPGPU computing (OpenCL for the win !). So on hardware featuring better GPUs (ATI & Nvidia), VP8 support might be a software update away.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  23. Re:Mod me down you dumb faggots by Per+Wigren · · Score: 1, Offtopic

    Not always... :)

    --
    My other account has a 3-digit UID.
  24. Re:Mod me down you dumb faggots by impaledsunset · · Score: 1

    Only when you're a niggerfaggot.

  25. List of H.264 patents by tepples · · Score: 1

    However, nobody needs to put new content in GIF format because PNG is available everywhere.

    MNG and APNG, the animated extensions to PNG, are not available elsewhere. The alternatives to animated GIF are SWF and HTML+PNG+JavaScript.

    The very fact the MPEG-LA says there are patents but won't specify which shows that there actually aren't any.

    There is aleady a PDF listing patents in the H.264 pool. As for the proposed WebM pool, give it time. MPEG-LA members are still reviewing their portfolios to see which patents are essential enough to go on such a list.

  26. Fools on the case and they're giving me baseline by tepples · · Score: 1

    The analysis on the x264 blog concluded that VP8 most closely resembles H.264 baseline, and the comparison shows that H.264 baseline encoded with x264 lies somewhere between Theora and H.264 Main.

  27. Re:Mod me down you dumb faggots by Anonymous Coward · · Score: 0

    So what you're saying is... fuck the fucking fuckers?

  28. Dear Steve Jobs,,, by pandrijeczko · · Score: 1

    Please immediately put measures in place that stop all Apple iP[ao]ds and iPhones supporting WebM as you did with Flash.

    I thoroughly enjoyed reading all of the tenuous fanboi postings about how lack of Flash is a good thing & am always more than happy to sit down with bag of popcorn and nice cup of tea to watch a great comedy sequel...

    --
    Gentoo Linux - another day, another USE flag.
  29. Most != all by tepples · · Score: 1

    But since most Blu-ray players are flash-upgradeable, they could potentially add accelerated VP8 support in the future.

    Most != all. I'm not convinced that even all Bonus View (BD 1.1) players support codec upgrades, which means each disc would have to have a system requirements panel so that someone doesn't unwittingly buy a VP8 disc and try to play it on a player model that cannot be upgraded to decode VP8. It's possible that a player can accept upgrades to BD-J, BD+, etc., without accepting upgrades to video codecs, partly because so much of a video codec might be implemented directly in silicon, or the DSP might be executing out of actual ROM. Should H.264 royalty rates increase that quickly, VC-1 would become the preferred choice for new discs and remasters, even if only to eliminate the consumer confusion about players that cannot be upgraded

    1. Re:Most != all by MtViewGuy · · Score: 1

      I believe that MPEG LA has some patent rights on the VC-1 codec, too. As such, MPEG LA could after 2015 literally grind much of the video industry to a halt if they up their licensing fees for technology MPEG LA has paten rights on.