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Intel Considers Hardware Acceleration For Google's WebM Format

CWmike writes "Intel is considering hardware-based acceleration for Google's new WebM video file format in its Atom-based TV chips if the format gains popularity, an Intel executive said on Thursday. Announced last Wednesday at Google I/O, WebM files will include video streams compressed with the open-source VP8 video codec, which was acquired by Google when it bought On2 Technologies in February. 'Just like we did with other codecs like MPEG2, H.264 and VC1, if VP8 establishes itself in the Smart TV space, we will add it to our [hardware] decoders,' said Wilfred Martis, a general manager at Intel's Digital Home Group."

32 of 139 comments (clear)

  1. Re:Well, that's all folks. by Anonymous Coward · · Score: 5, Insightful

    So beceause Intel may add VP8 hardware acceleration that it means that H.264 (which dominates in pretty much every area of home video and VOD, etc) is done? lolwut?

  2. Re:Nice by Anonymous Coward · · Score: 2, Insightful

    No offense, but I'd be happier to see theora support added first, since that is more or less guaranteed to be devoid of current patent litigation.

    If they added 'webm' support as well I wouldn't mind though :

  3. Re:Nice by fuzzyfuzzyfungus · · Score: 5, Insightful

    There is certainly some chicken-and-egg concern(though this might be obviated by the fact that Google has a massive arsenal of web videos, and a browser, and mozilla could probably also be counted on).

    As for costs, it wouldn't surprise me if the format was designed(in part) to keep those low. Remember the analysis linked to here a few days ago? The punchline was, in essence "very much like h.264, except in a few specific ways that are largely worse". Now, assuming that the On2 people aren't complete morons(which would also imply that their new Google overlords are complete suckers), why would they create a codec like that?

    Well, h.264 is the best supported(in terms of software, and embedded hardware decoders) of modern video formats. It is also considered to be quite good, the product of research by a large number of people and entities. However, it is patent encumbered. Therefore, you would expect a rational competitor to do the following: Copy h.264 as closely as possible in all unpatented respects, or respects where patents can be worked around. Nobody is giving you any extra credit for re-inventing the wheel, and (unless you have particular reasons to believe the contrary) trying to do so would likely result in a worse wheel. Where the spec is simply too patent encumbered, implement the least-worst replacement for that bit that isn't encumbered.

    Based on that technical analysis, it strikes me as extremely likely that this is more or less what On2 did. Do a patent search, presumably focusing on the MPEG-LA pool, and any other likely suspects. For any parts of h.264 too heavily covered to engineer around the patents, make the smallest legally tenable compromise.

    Since the vast majority is extremely similar to h.264, this will likely make adding hardware support cheaper, since most of the dedicated decoder logic and/or embedded DSP firmware can be shared between h.264 and WebM, with small additions to cover the differences.

  4. Re:Well, that's all folks. by _merlin · · Score: 4, Informative

    WTF? Intel might add hardware support for this codec and you declare victory? Intel is a bit-player in hardware video decoders. H.264 is already everywhere. Also, I don't know where you get the idea that it's patent-free. You simply can't make a modern video codec without treading on someone's patent any more, and this is no exception. Remember MS proudly announced that VC1 was patent-free, too. It's all a form of corporate trolling.

  5. Not the first time by Anonymous Coward · · Score: 5, Informative

    Its not the first time that someone has had to build and incredibly similar version yet slightly worse, just to fill a civic need. On2 is doing what Tesla did when Edison prevented him from using his lightbulb design.

  6. Maybe if it gets popular? by frinkster · · Score: 2, Informative

    How long will it take to get popular? 1 year?
    How long will it take to design the hardware implementation? 6 months?
    How long will it take to get into production? 1 year?
    How long will it take to get into a product that is on store shelves? 6 months?

    This is too long. Intel may as well have said they aren't interested. 3 years from now there are going to be how many tens of millions of devices with hardware H.264 support and no way of upgrading to VP8 support? People aren't going to toss these things in the trash just so the can buy brand new devices that give them the exact same experience.

    1. Re:Maybe if it gets popular? by ducomputergeek · · Score: 4, Informative

      3 years from now? H.264 is on my computers, my blu ray player, my phone, my camera, my video camera, it's everywhere now. In order for any codec to replace H.264 it has to be technically superior, just not "free". And from what I've seen, VP8 is better than Theora, but still not H.264.

      --
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    2. Re:Maybe if it gets popular? by frinkster · · Score: 5, Interesting

      My point is that by the time Google and their partners could get this into widespread use, H.264 is going to be in even more widespread use than it is now.

      If Google wanted to really compete, the time to do it was a few years ago. It's too late now. The only way to stop H.264 is to come out with a codec that makes H.264 look like bloated garbage. This isn't such a codec.

      Anyway, that's my opinion. I would love to be proven wrong - I don't really want to have to start paying royalties in 2015.

    3. Re:Maybe if it gets popular? by Microlith · · Score: 3, Informative

      People aren't going to toss these things in the trash just so the can buy brand new devices that give them the exact same experience.

      And chances are they won't have to. Few devices have silicon h.264 decoders, instead having a DSP and a software h.264 codec. Plenty faster than a regular software decoder, cheaper and more flexible than a fixed decoder.

    4. Re:Maybe if it gets popular? by Anonymous Coward · · Score: 2, Interesting

      There is a good chance that it is gone too far already but considering the company pushing this codec and their ties to the internet and marketing muscle in general, I wouldn't be so quick to count them out yet.

      Remember, google is starting to release their own channel along with the fact they own YouTube and a host of other services, all of which I am betting will be migrated over to this format all of which is supposed to be supported in the new HTML setup they are going for. Face man, they are like the new Microsoft of the internet minus all the evil stuff they did to their customers.

    5. Re:Maybe if it gets popular? by rtfa-troll · · Score: 5, Interesting

      This only needs to get to be the current GIF vs PNG situation and it's enough. There are still GIFs on the internet everywhere. They will never go away. However, nobody needs to put new content in GIF format because PNG is available everywhere. GIF licensing fees are now taxes on stupidity and help to mean that IP supporting companies become ever less competitive.

      That means that the entire television industry, which is locked into H.264 will become less competitive against the internet / Google / web / open access type companies. This is the reason why the MPEG-LA is desperately spreading FUD. Hint; if you know that there's a patent which is essential to a particular existing standard there is absolutely no reason not specify exactly which patent it is out loud. If you don't do it you risk losing money for accusations of bad faith. If these people really knew which patent it was, then they wouldn't say they had it (admit they've done that analysis) without specifying exactly where the breach was. The very fact the MPEG-LA says there are patents but won't specify which shows that there actually aren't any.

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    6. Re:Maybe if it gets popular? by mjwx · · Score: 3, Insightful

      3 years from now? H.264 is on my computers, my blu ray player, my phone, my camera, my video camera, it's everywhere now. In order for any codec to replace H.264 it has to be technically superior, just not "free". And from what I've seen, VP8 is better than Theora, but still not H.264.

      No, it has to be used more by providers. Why does everything have a H.264 codec, because Youtube and everyone else uses H.246. What Google needs to do is to get providers to switch to VP8 and make their intentions clear to swtich off H.264. HW manufacturers will follow the providers.

      --
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    7. Re:Maybe if it gets popular? by Hal_Porter · · Score: 3, Informative

      The patents on GIF have expired. It's not just as free as PNG. Plus it supports animation. Also a lot of software - notably Photoshop - tends to produce smaller GIFs than PNGs for most images because the GIF generation code is more optimized.

      --
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    8. Re:Maybe if it gets popular? by eulernet · · Score: 2, Insightful

      My bet: the next version of Google Chrome will include the VP8 codec, and Youtube will provide VP8 encoded videos.

      Since Chrome is gaining more market share every day, VP8 could become the standard de-facto for Web streaming, especially if Youtube doesn't support H264.

      Google doesn't care about offline products.

    9. Re:Maybe if it gets popular? by Hal_Porter · · Score: 2, Insightful

      APNG (.png) supports animation in any non-IE web browser.

      APNG was also voted down as a standard - MNG is the official way to do animation but no one supports it.

      http://sourceforge.net/mailarchive/message.php?msg_name=3.0.6.32.20070420132821.012dd8e8%40mail.comcast.net

      A properly optimized PNG file will often be half the size of a gif, and supports 24bit colour too...

      Part of the problem with PNG is that a lot of applications will generate 24bit PNGs for images that would be smaller if they used a palette.

      In both cases PNG's official feature set often works against it.

      --
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  7. Re:Well, that's all folks. by shutdown+-p+now · · Score: 4, Insightful

    It doesn't mean that. What it does mean is that Theora is done, though.

  8. Sounding good over all by Sycraft-fu · · Score: 5, Interesting

    According to their page AMD, ARM, nVidia, MIPS, Marvell, TI, and Freescale are all onboard. That leaves pretty much just Intel and Analog Devices as the only two major chip makers for various devices that haven't cast in. If they can get widespread hardware support, it means that devices will likely have WebM acceleration by default, simply due to the chips they use. That being the case, enabling software support for it makes good sense.

    I think it has a real shot at becoming the streaming media standard. H.264 is likely to remain the high quality standard for video because it is used on Blu-ray and a good deal of recording devices, but WebM could well take over streaming. While it isn't as high quality per bit, it is good enough (after all, VP6, its predecessor is used in a good deal of Flash video) and free is hard to say no to. If devices support it in hardware, then there you go.

    Have to see how things shake out, but I'm optimistic. There's a large base of support for it in all the right areas. Only real thing that could sink it is a successful patent lawsuit. However I believe Google when they claim they've evaluated it before and after purchasing On2 and they are confident. I think it is likely that if VP8 infringes on any patents, it infringes only on ones that they can find prior art for, and that they may also have some patents of their own they can hit back with.

    Here's hoping. Not only would a completely free format be good various uses, but its existence should force MPEG-LA to keep H.264's licensing terms reasonable.

    1. Re:Sounding good over all by pseudofrog · · Score: 2, Insightful

      Because it sucks and has no corporate support.

      VP8 doesn't suck and appears to be gaining corporate support.

    2. Re:Sounding good over all by EricJ2190 · · Score: 2, Informative

      I have used VP8, and I'd also say "VP8 doesn't suck." I will agree that On2's website for it is misleading. I will also agree that H.264 does a better job of compressing video than VP8. However, just because VP8 falls short of the best performing format available doesn't mean it sucks. VP8 still is a good format, and I would argue that it is the best patent-free format for web video, assuming Google is correct about its patent status.

  9. Re:Well, that's all folks. by cynyr · · Score: 2, Interesting

    how about your phone? your TV? your bluray player? thats right, TV's + phones + blueray players > laptops(and some of those have that broadcom crystalHD card thing in them)

    --
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  10. Re:Mod me down you dumb faggots by MightyMartian · · Score: 2, Insightful

    Political correctness might be misdirected, but posting "niggers" several times in the row is still vulgar, rude and a sign of a fucking moron.

    --
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  11. Re:Well, that's all folks. by slimjim8094 · · Score: 5, Interesting

    You simply can't make a modern video codec without treading on someone's patent any more, and this is no exception.

    Yes, that's the MPEG's assertion. However, your comment implicitly asserts that Google is tremendously stupid. Even Google's biggest detractors can't reasonably make that claim.

    Google is pushing the format pretty hard. And after all, they bought On2 in the first place. And, considering they must have a truckload of lawyers who specialize in software patents, they'd know if they had a timebomb on their hands. They sure aren't acting like it, which leads me to believe that they think they can make a very good case that it's patent free.

    As for the format itself, it's certainly inferior to h264 - but I'll take slightly larger size/worse quality for patent free any day of the week.

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  12. They already support h.264... by tlhIngan · · Score: 3, Informative

    Given that VP8 is really just a minor modification of h.264, and Intel already supports h.264 decoding in hardware, what exactly has to be done to support VP8? Modify the driver to reload the proper DCT constants and other minor things. The only hardware stuff I can see is if the hardware is hardwired for h.264 in which case they need to rewire it to be a little more flexible. But given they support many codecs already with the same pieces, it should be already in place (a lot of other pieces get reused decoding VC-1, for example).

    Surely all the h.264 blocks could be re-used as VP8? In which case Theora's practically dead because everything supports h.264 decoding already and can probably be trivially converted to support VP8 as well.

    Heck, you probably can do the same with an h.264 encoder to have it spit out a VP8 bitstream...

  13. Re:Well, that's all folks. by slimjim8094 · · Score: 4, Interesting

    Google gains nothing by releasing an inferior codec under the same restrictions. After all, if you need the MPEG patents, why not just use MPEG4?

    I imagine they're working up to it. More specifically, they're probably fishing for a lawsuit so they can prove that it's kosher.

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  14. Re:Well, that's all folks. by causality · · Score: 2, Informative

    google is an h.264/MPEG-LA licensee so they won't be affected if it infringes on that patent set.

    They will be affected if such additional usage of patented items requires the payment of further license fees that they did not anticipate.

    --
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  15. Re:Well, that's all folks. by twidarkling · · Score: 2, Insightful

    It's flamebait because it's a completely unwarranted conclusion. You've got it pumped up to +4 right now, somehow, but the flamebait was a better moderation idea. Seriously, how is h.264 "finished" just because someone's willing to add it to their decoder spec? Nothing in that post was insightful, informative, or interesting (objectively speaking. It was pure opinion, which may be subjectively interesting). The only thing it did was try to start a fight over what's better, h.264 or this. That's the very definition of flamebait.

    --
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  16. Don't believe the trolls by Anonymous Coward · · Score: 2, Interesting

    I don't think there is actually a _single_ h.264 hardware component that could be directly reused for a vp8 decoder. Maybe if you designed your motion compensation engine with a lot of filter flexibility it could be reworked for vp8 without too much work... but really, in engineering "similar" is not the same as "the same". For the reuse of pre-existing parts "the same" is what counts.

    1. Re:Don't believe the trolls by mr_mischief · · Score: 2, Informative

      For the devices using a SIMD engine and a DSP to do H.264 with instructions in firmware, it's just a firmware upgrade to support other codecs that are substantially similar. That maybe not be the approach everyone's using, but it seems a likely combination for some devices. Lots of ARM-based devices tend to use this, if I'm not mistaken. Cell phones and tablets would be a good place to not have to spend an extra dollar for licensing costs, too.

  17. Re:Nice by daveime · · Score: 4, Funny

    What about hardware support for animated GIFs, if today is "ridiculous uses for an FPGA day" ?

  18. Victory, with VP8 at 0% market share? by YesIAmAScript · · Score: 2, Informative

    What a ridiculous statement.

    H.264 is massively entrenched. Which content do you think you're going to get in VP8? DirecTV already adopted H.264. Cable is stuck on MPEG-2 at the moment, but will definitely take whichever format allows them to use their limited bandwidth most efficiently (H.264). What about cable in Europe, DVB? Nope, that already went to H.264. Will pirates give up a little bandwidth to use a free CODEC? They're already pirating content, you think they care about licensing fees for CODECs? Blu-ray? H.264 (and VC-1). CD-DVD? AVS.

    The bizarre part to me is that you got modded up for your comment. Who thought this comment added to the conversation?

    I think VP8 will get some use, but victory over H.264 is extremely unlikely. It's just too little, too late to take the lead.

    --
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  19. Re:Nice by Anonymous Coward · · Score: 2, Insightful

    When the chicken is youtube the egg better hurry the hell up or the farmers will be pissed.

  20. Re:Nice by sakdoctor · · Score: 2, Funny

    I want hardware support for Windows XP search dog. Do it intel!