What Microsoft Must Do To Save Its Mobile Business

GMGruman writes "Microsoft has tossed out its mobile management team (without admitting to doing so), but is that enough to make Microsoft matter in mobile? InfoWorld's Galen Gruman argues that a lot more is needed than a management change if Microsoft hopes to have a future in the emerging mobile world. In his blog, he lays out a tough five-point prescription for Microsoft to get back in the game. For starters, Microsoft has to get out of its well-established cultural mindset that it's OK to ship crap that it might fix later on."

Comments

Re:Just give up.

[rtb61]

M$ problems can best be summed up by two words and everything that goes with them "IBM Compatible". It defined PC hardware and allowed an OS that could function on an "open platform" that didn't lock out manufacturers to get ahead. Now the problem is Windows and it's incompatibilities, it's cost, it's manufacturer abusively leveraging control, it closed platform and all of it's proprietary protocols.

Google doesn't really care about the OS, it is all about an open platform and Google's ability to compete in that environment. M$ simply needs to forget the OS and focus on getting MSN effectively competing in that open platform. Easy three step process, step 1) Dump Ballmer, step 2) Seperate MSN from M$, step 3) Embrace Linux (well at least MSN should, who cares what M$ does).

The only real decision is whether to leave xbox gaming in M$ or bring it across and the same with regards to a re-branded Zune divisions (c'mon guys wake up to yourselves the name is like totally lame forget the marketdroids their just working on stroking Ballmer rather than gaining market share, sure it'll gain bonuses but it still screws over the company).