iPad Bait and Switch — No More Unlimited Data Plan

_KiTA_ writes "AT&T announced today that the iPhone will gain tethering, finally, at an extra $20 a month, but only for people on a new 2GB a month plan. They also quietly announced at the same time the real news — that the $30 Unlimited Data plan on the iPad 3G will be axed in lieu of the same data plan. Yes, this would be the same 'revolutionary data plan' that Steve Jobs was so proud of during the iPad unveiling — it lasted just a month after the 3G model was delayed to May 7. People feeling vibes of previous Apple iDevice releases are not alone. Existing accounts will be allowed to grandfather in, although Apple has removed the ability to purchase the iPad from the online store at this time, and AT&T has a history of changing its plans without warning. Finally, there is no word on what happens if you ever let your Unlimited plan lapse for a month at this time."

Comments

Re:Apple versus Microsoft

[cybereal]

Indeed. However it's worth noting that almost all of this information is based on reinterpreted rumor. I wouldn't be surprised to see a clarification within the next week or so that changes some of these details for the iPad.

iPhone though... well sure. This was a long time coming. I consider myself a moderate data user on 3G (lots of data but no streaming video/audio) and my usage has peaked at 540mb in a month, but usually sits around 300mb. I do all my email, push from work as well, so it's not as though I'm really a light user in disguise. Even better, with the $15 option I can cut my bill because my wife peaks at about 100mb a month usually sitting at about 50mb as she is home most of the time, well in range of Wi-Fi.

In the end I'll save $20 cutting down plan costs, just enough to enable tethering if I ever need it... though so far, I've never needed such a feature (Wi-Fi is everywhere around here and I don't travel.)

I do hope there is a clarification on iPad 3G. I can imagine Stevie's inbox is packed with "WTF" letters right now. Given the way the data plans were announced alongside the iPad, I would be surprised if Apple is happy about this change. In fact, one could construe this as an act by AT&T against Apple, supporting the rumors that Apple is going to produce iPhones for competing networks.

Exciting times!

Credit card companies, airlines,...

[forand]

Credit card companies and airlines do these things quite often. Ever get a notice in the mail that your APR on your credit card went up? They just changed the contract. Ever had a flight canceled but be charged to reschedule? They changed the contract on you. All because they reserved the right in the original contract to do so. I am baffled, however, how any such contract can be considered legal and binding, it clearly favors one party to a ludicrous degree and provides no method for a resolution of changes for BOTH parties (one side dictates all the terms).

Demand Credits for every ad you download.

[tekrat]

If you're limited to 2GB of data, and half of that data turns out to be web-based advertising you don't want, then call up AT&T customer service *every time* you download an ad, and demand a credit to your 2GB limit.

After all, if you started getting unwanted text messages every time you got on your phone, and you were paying 20 cents per text message, I bet you'd call them up to demand a credit. Or let's say you recieved long, unsolicited sales calls about buying time-shares or something on your cell, which you are paying airtime for, and I bet you'd complain.

So, the only way to get them to change is to cost them a zillion dollars in customer service time by calling them up EVERY TIME you download an ad. Otherwise, you're paying twice.

Has anyone actually read these charges?

[realisticradical]

AT&T is doing something I've never understood why people let companies get away with. They're charging an extra $20/month for the tethering plan. Tethering is something that the iPhone does by itself it doesn't require any expense at all for AT&T. I could understand their tactic if they were still offering unlimited data plans because you would expect someone who uses their cell phone as a modem for their computer to use a lot more data. That's not what they're doing though, they're selling 2gb of data for $25/month. What's AT&T's excuse exactly? That for tethering users they're worried that people will actually use the data that they're paying for?

This is one of the reasons companies like to offer "unlimited" one-size-fits-all plans. The plan is unlimited but really it's more like 5gb, and almost nobody actually uses that much, and it's not ok to tether because then you'll be using more than they planned for, and nobody complains because you think of it as a plan that's "unlimited" but only up to the point that a cell phone would be expected to use. (Essentially Comcast and their ilk do the same, my "home" internet is "unlimited" but not exactly and only in the amount and reliability that a home user would expect, and in some ways that's ok.) But when these companies decide to change the plan to "you get 2gb/month" then I damn well expect that my 2gb should be given to me in whatever way I want it.

There's another little thing in this press release that I'm a fan of. For the 200mb plan (really, 200mb, really?): "If customers exceed 200 MB in a monthly billing cycle, they will receive an additional 200 MB of data usage for $15 for use in the cycle." And for the 2gb plan, "Should a customer exceed 2 GB during a billing cycle, they will receive an additional 1 GB of data for $10 for use in the cycle." Hooray everybody, it's the old Blockbuster late fee model! Use 2.001gb of data in a month pay for 4! Hooray!