Lord of the Rings Online To Go Free-To-Play

darkwing_bmf sends word of Turbine's announcement that Lord of the Rings Online will become a free-to-play game this fall. 'The move is another validation of the free-to-play business model, where gamers can play for free and pay real money for virtual goods such as better weapons or decorative gear for their game characters. The business model has been popular in Asia but only recently took off in the US. This move shows the pressure is building on game publishers to shift to the new business model or face declining audiences.' According to a post on the official website, LotRO's micro-transaction system will be "very similar" to how Turbine's DDO store works, and current subscribers will maintain all of their privileges.

Comments

Re:So rich persons get an edge?

[dward90]

This has always been the primary issue with microtransactions, and I've personally never been a fan of them either. The problem is that the investment required to develop, and more importantly maintain, quality MMOs necessitates making some money off them. Unless your game is out-of-the-box good enough to warrant thousands or millions of players paying subscription fees, microtansactions are the best known alternative as a profitable business model.