Mixed Reception To AT&T's New Data Pricing Scheme

Several readers have sent in followups to Wednesday's news that AT&T was eliminating its unlimited data plan. Glenn Derene at Popular Mechanics defends the new plan, writing, "Imagine, for a moment, if we bought electricity the way we buy data in this country. Every month, you would pay a fixed amount of money (say, $120), and then you would use as much electricity as you wanted, with an incentive to use as much as you could. That brings price stability to the end user, but it's a horrible way to manage electricity load." Others point out that this will likely engender more scrutiny from regulatory agencies and watchdog groups. A Computerworld article says that one way or the other, AT&T's decision is a huge deal for the mobile computing industry, influencing not only how other carriers look at data rates, but how content providers and advertisers will need to start thinking about a data budget if they want consumers to keep visiting their sites. AT&T, responding to criticism, has decided to allow iPad buyers to use the old, unlimited plan as long as they order before June 7, and Gizmodo has raised the question of "rollover bytes."

Comments

American phone companies charge too much

[francium de neobie]

When I was in Hong Kong, I just had to pay $51 USD per month and they'll give you unlimited 3G data with tethering, tons of voice minutes, wifi access at their hotspots throughout the city, and an legally unlocked iPhone 3GS.

Now I'm in Palo Alto, that barely buys me a voice plan. And even if I give them 2x what I did in Hong Kong, I'm still capped. And AT&T's reception in cities (like San Fran) sucks - yet it's Hong Kong that has more frickin' high rise buildings to block the 3G signals - and in Hong Kong 3G fucking works. I really, REALLY have no idea how any of you guys can try to defend AT&T over their crap service.

Re:Stupid comparison

[GWBasic]

Data isn't like that. If the connection is present, it costs no more for the internet provider to transmit at maximum bandwidth versus transmitting nothing at all, for a given period of time. You might as well use it. The only limitation is bandwidth, since the "pipe" is only so big, so if everyone is trying to transmit/receive data at the same time, they're going to be limited as they have to share.

You're wrong. Radio spectrum is a finite resource; there's no more untapped frequencies. It follows the same economics of energy, which is constrained by how fast we can suck it out of the ground. Radio spectrum is constrained by how smartly we can divide it up.

If someone downloads tons of stuff during off-hours, making use of bandwidth that would otherwise go unused, this does not cost the company anything, nor does it inconvenience other customers.

Again, there's still more demand then the bandwidth can handle. What happens as soon as a bunch of people decide to batch up their less-time-sensitive stuff and send it at night? Then nighttime will become constrained. We're already seeing bandwidth peaks at night.