Microsoft Cancels Bing Cashback Program

pjfontillas writes "Yusuf Mehdi, Senior Vice President of Microsoft's Online Audience Business Group, recently announced, 'One of the principles we have here at Bing is to constantly experiment and learn. We do this to ensure we are keeping pace with new social and technology trends, and can continue to deliver great value for our customers and advertisers. As part of this "test-and-learn" mentality, we will be retiring the Bing cashback feature, which means that the last day you can earn cashback will be July 30, 2010.' From the look of the comments, Microsoft has at least 35 saddened users. eWeek does a follow-up attempting to explain the situation in more detail."

Comments

Duh!

[Jah-Wren Ryel]

MS tried the same thing with their "passport" single-sign-on-shopping system back in the dotcom boom days. It didn't work then either. People only used it for the money and ignored it otherwise. You would think they could learn from their own mistakes. I'm surprised it took them 2 years to figure it out this time around, it must have been a massive cash suck the way people like those on fatwallet have been milking it. Funny thing about that - the only reason I even knew about bing cashback is because of fatwallet. Whatever other means of advertising they used, it sure didn't make it to my ears.